Phocuswright Europe 2025 spotlights on AI agents in travel
BARCELONA, SPAIN – Phocuswright Europe 2025, the travel industry's premier executive conference, is set to deliver its most compelling and timely agenda to date, focusing intensely on the 'The New Age(nts)' theme. From June 10-12 at the Palau de Congressos de Catalunya in Barcelona, the event will bring together global thought leaders to explore how generative Artificial Intelligence (AI) and autonomous agents are not just shaping the future, but actively rewriting the rules of travel right now.
AI agents have dominated recent headlines, with breakthroughs promising to revolutionize how consumers interact with technology and how industries operate. Travel is at the forefront of this transformation.
Phocuswright Europe's agenda is meticulously designed to cut through the hype, offering concrete discussions and actionable insights on how these intelligent agents can be applied across the travel tech ecosystem – from streamlining complex itineraries and personalizing recommendations to automating bookings and enhancing customer service. Attendees will discover how AI-powered companions are set to manage every facet of the trip, allowing travelers to simply enjoy their journey.
'Our mission at Phocuswright is to bring the most forward-thinking leaders together to address the crucial questions shaping the future of travel,' said Pete Comeau, Managing Director, Phocuswright. 'As the industry stands at the crossroads of significant change, driven by AI, digital identity, and a heightened focus on sustainability, Phocuswright Europe 2025 will serve as the essential platform for executives to gain actionable insights and make informed decisions about the future.'
The conference program features a dynamic mix of high-level interviews, in-depth panel discussions, and innovation showcases. Key topics will include:
The impact of AI on every facet of travel – from search and booking to in-destination experiences and back-office operations, how AI is fundamentally changing business.
The evolving landscape of distribution – examining new models and the role of technology and innovation in connecting with travelers
Digital identity and seamless experiences – how the convergence of GenAI with digital identity can unlock truly personalized and frictionless travel
Innovation in hospitality tech – An inside look at how disruptors are accelerating innovation and addressing current challenges
With a speaker lineup featuring leaders from Expedia Group, Google, OAG and many more, Phocuswright Europe 2025 offers unparalleled access to the strategic minds leading this revolution. The event promises to be an essential gathering for travel industry professionals seeking to understand the forces driving change and to position their businesses for future success in this new age of intelligent agents.
The event takes place the Palau de Congressos de Catalunya in Barcelona, from June 10-12.
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