Pure Sunfarms Rolls Out New Windowed Packaging
'This isn't simply a packaging update. It's a shift in how we think about cannabis quality,' says Orville Bovenschen, President of Village Farms Canadian Cannabis. 'The plant is so much more than THC, but consumers have been asked to judge quality based on that number for too long. Real quality is something you can see: the structure of the bud, trichome coverage, the precision of the trim. That's what sets great flower apart, and now our customers can look at it for themselves.'
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