logo
Flyby launches 1,000 moving digital advertising screens in Dubai

Flyby launches 1,000 moving digital advertising screens in Dubai

Zawya12-02-2025

Flyby, a UAE- German AdTech company, is reshaping the Out of Home (OOH) advertising landscape by transforming conventional delivery boxes into cloud-connected advertising assets. The Smart Delivery Box integrates advanced technology into everyday delivery operations, creating a scalable and impactful medium that helps brands build credibility and make a bigger impact in high-traffic urban areas.
'We're bridging the gap between digital and outdoor advertising, providing a mobile solution that adapts to the rhythm of the city. It's a powerful addition to any marketing strategy, offering targeted campaigns with measurable impressions and real-time audience insights,' said Saher Khattab, Head of Advertising at Flyby.
With 1,000 units rolling out in Dubai this year, brands and agencies can leverage:
Targeted Messaging – Delivering location-based ads to specific neighborhoods.
Increased Reach – Capturing consumer attention through mobile, high-frequency exposure.
Measurable Impact – Providing data insights to optimize campaign performance.
In addition to driving brand exposure and engagement, Flyby's Smart Delivery Boxes meet UAE regulations and incorporate features that improve rider safety. Enhanced visibility, real-time telematics, and data monitoring help riders navigate more confidently and improve overall road safety.
'Our technology stands out because it's built for real-world impact,' said Cheyenne Kamran, CEO of Flyby. 'This isn't just about advertising — it's about creating a new standard for the last-mile delivery ecosystem. We're enabling brands to connect with audiences in a smarter, more effective way while also contributing to safer delivery operations.'
A New Opportunity for Media Agencies and Brands
This expansion introduces a new avenue for communication at eye-level, complementing existing OOH strategies with a fresh, dynamic channel. Flyby's advertising platform caters to both emerging businesses seeking credibility and large brands aiming for greater impact on Dubai's roads, offering advertisers more flexibility and deeper engagement with audiences on the move.
About Flyby
Flyby is an AdTech company combining advanced safety solutions with digital moving out-of-home (OOH) advertising. Its Smart Delivery Boxes provide a dynamic platform for brand engagement, with telematics and AI to monitor rider safety in real-time, turning every delivery bike into a smart cloud-enabled mobile digital OOH billboard.
With an R&D centre in Munich, headquarters in Dubai, and operations already established in Munich and Abu Dhabi, Flyby is committed to driving innovation, enhancing road safety, and creating impactful advertising opportunities across the region.

Orange background

Try Our AI Features

Explore what Daily8 AI can do for you:

Comments

No comments yet...

Related Articles

Trump-Musk fight creates unprecedented elite power struggle in the US
Trump-Musk fight creates unprecedented elite power struggle in the US

Middle East Eye

time16 hours ago

  • Middle East Eye

Trump-Musk fight creates unprecedented elite power struggle in the US

It is hard to find a historic or contemporary precedent for the battle raging between Donald Trump, the president of the United States, and Elon Musk, the world's richest man. There may be a couple of examples that come close, but nothing that quite captures the current moment. For instance, in 2017, Saudi Arabia's Crown Prince Mohammed bin Salman rounded up his profligate cousins and businessmen at the Riyadh Ritz-Carlton for a royal shakedown. They got into line quickly. And almost two decades before, Russian President Vladimir Putin managed to bend the oligarchs who got rich off post-Soviet capitalism to his will. On its surface, the Trump-Musk feud seems to be over policy. New MEE newsletter: Jerusalem Dispatch Sign up to get the latest insights and analysis on Israel-Palestine, alongside Turkey Unpacked and other MEE newsletters The Tesla chief and former head of DOGE attacked Trump's tax bill this week as a 'disgusting abomination'. Musk was channelling the concerns of deficit hawks in the US, who worry the bill will add trillions to the US debt pile at a time when the dollar has weakened and demand for more US debt is looking stretched. Trump, who has positioned the bill as a do-or-die piece of legislation, said on Thursday during a meeting in the Oval Office with German Chancellor Friedrich Merz, that 'I'd rather have Elon criticise me than the bill,' adding later, 'Elon and I had a great relationship. I don't know if we will anymore.' Then it got nasty. Within hours, Musk was on X calling for Trump's impeachment, to be replaced by Vice President JD Vance. The vice president himself was catapulted to power in part by Peter Thiel, a billionaire tech entrepreneur who mentored and groomed Vance's career in politics. He threatened to form a new political party and stop ferrying Nasa astronauts into space. He said Trump would have lost the US presidential election without his endorsement. And for good measure, insinuated that Trump was linked to convicted sex trafficker Jeffrey Epstein. Trump fired back. He suggested Musk was attacking the bill, not out of patriotic fervour, but because he had snatched away perks for electric vehicles from which Tesla benefits. 'Elon was wearing thin,' Trump said. 'The easiest way to save money in our Budget, Billions and Billions of Dollars, is to terminate Elon's Governmental Subsidies and Contracts. I was always surprised that Biden didn't do it!' Trump said in another post on Thursday night, threatening to leverage the power of the presidency against Musk's business empire, which includes Tesla and SpaceX. Tesla shares dropped about 14 percent on Thursday amid the spat. According to Bloomberg's billionaires index, Musk's net worth plunged $34bn that day. Tesla was trading up around five percent on Friday. Silicon Valley vs 'America First' nationalists The Trump-Musk feud is a decidedly American affair - partly performative, very populist, and made for social media. And on that note, Musk has been posting on X, the social media platform he bought before the US election, and Trump has been posting on Truth Social - owned by Trump Media & Technology Group - that was purposely built as a right-leaning competitor to X before Musk bought it. Of course, the US is no stranger to elite power struggles capturing the public's attention, particularly during its rambunctious, early years as a republic. Aaron Burr, a former vice president, famously killed Alexander Hamilton, the one-time treasury secretary, in a dual in 1804. A century later, Teddy Roosevelt rode a populist 'trust busting' wave that pitted him against the gilded elite, making men like JD Rockefeller his foe. But the Trump-Musk feud has key differences. JD Vance's mentor co-founded company that helps Israel generate 'kill lists' of Palestinians in Gaza Read More » The two men had forged an unprecedented alliance that, to a point, symbolised a broader one between Silicon Valley tech entrepreneurs and crypto bros on one side, and working-class "America First" nationalists on the other. While some media reports say that allies of the two men are urging both to reconcile, the standard bearers of "America First" nationalism appear to be egging Trump on and savouring Musk's fall from grace. Steve Bannon, a former Trump advisor whose podcast WarRoom advocates for "America First" positions, called on Trump to seize Musk's company SpaceX and examine the billionaire's immigration status. Musk was born in South Africa. Bannon himself was critical of Trump's tax bill, but he was one of the few supporters who called for tax hikes on the wealthy. 'You're going to have a few of the tech bros and the crypto crowd stick with Elon because you have the cult of Elon. But MAGA will 100% back Trump. You aren't going to have a person in MAGA who will buy a Tesla,' Bannon said. But Musk donated over $250m to Trump's 2024 campaign and has made clear he has no qualms about deploying his cash against those who turn on him within the Republican Party. On Thursday night, Musk wrote, 'some food for thought as they ponder this question: Trump has 3.5 years left as President, but I will be around for 40+ years…' Do Musk and Trump have options? Trump has a history of engaging in brutal public spats, only to mend fences later. US Secretary of State Marco Rubio and Vance both lambasted Trump during his 2016 run for the White House. But the key difference here is that neither of these men had the deep pockets of the world's richest man to endure a battle with the president. To an extent, Musk is a country unto himself. His technology, like Starlink, is hovering over battlefields in Ukraine, while his company ferries Nasa astronauts into space. The knowledge he has gained of Trump's family and the inner workings of the White House would make him a valuable catch for any foreign leader, including US allies. More broadly speaking, the feud is likely to reaffirm a perception among American friends and foes that something within the US system is cracking. In less than one day, the president of the US threatened on social media to use the power of his office against a comrade-turned-foe, while the world's richest man called for his impeachment. Elon Musk: How a tech nerd became Trump's 'first buddy' Read More » Many observers said the bonhomie between Trump and his former 'first buddy' was bound to implode eventually, given both men's power and outsized egos. Musk also felt his investment in Trump's campaign wasn't paying off, reports suggest. In May, The Wall Street Journal reported that Musk tried to block OpenAI from building one of the world's largest artificial intelligence data centres in Abu Dhabi. Trump and his aides rejected Musk's bid to cancel the deal in favour of his AI company. On Wednesday, Jared Isaacman, a tech billionaire friend of Musk, suggested Trump pulled his nomination to run Nasa because of his ties to Musk. Things could get ugly if the feud refuses to die down, and the president has several institutions that could be weaponised against Musk and his businesses. Trump has not been shy about using state leverage to settle old scores since his return to power. However, Musk has pockets deep enough to make mid-term elections an uphill battle for Trump and his loyalists. If the gloves come off, the world will have a front row seat to an unprecedented battle between the world's most powerful politician and the world's richest man, as it all plays out in real time on social media.

Willem Blijdorp: Building a Global Business Empire
Willem Blijdorp: Building a Global Business Empire

Arabian Post

time19 hours ago

  • Arabian Post

Willem Blijdorp: Building a Global Business Empire

Willem Blijdorp initially set his sights on a career in tourism. From 1970 to 1975, he studied at the Hotel Management School in Maastricht, the Netherlands. However, upon graduation, he chose an unexpected path. He decided to become the organizer of the now-legendary 'Butterfahrten'. This marked the beginning of an entrepreneurial journey that continues to this day. The Butterfahrt Concept During a business trip to Germany, Blijdorp was struck by how popular Butterfahrten were among Dutch tourists. These day trips involved boarding a ship that quickly sailed beyond national waters. Once in international territory, passengers could shop duty-free to their heart's content. ADVERTISEMENT Sensing a unique opportunity, Blijdorp introduced the concept to the Dutch market in 1975. Operating out of Eemshaven, he launched daily Butterfahrten for Dutch tourists. Blijdorp's success lay in offering more than just tax-free shopping. His cruises delivered a memorable experience, blending commerce with entertainment. Passengers were encouraged to shop, but they also enjoyed a full day of games, music, quizzes, and small lotteries. This unique combination of retail and entertainment struck a chord with the Dutch public. In 1976, Blijdorp began working part-time for shipping company Kamstra, whose mini-cruises were booming. That same year, he received a full-time offer from Marriott Hotels in the United States. Simultaneously, Kamstra also offered him a permanent role. Although he originally intended to pursue a career in the hotel industry, he took the leap into entrepreneurship. On the condition that he could acquire shares in the company, he accepted Kamstra's offer and came on board full-time. Blijdorp's talent for business soon became evident. He built strong relationships with German suppliers, securing exclusive deals available only to Butterfahrt passengers. These arrangements not only kept customers coming back but also laid the groundwork for his later venture: B&S. The Rise of B&S In 1985 Blijdorp founded B&S, a company focused on the distribution of duty-free products. What began as a clever cruise concept soon transformed into a serious business. While the European unification brought significant economic advantages, it also marked the end of duty-free sales within the EU. As a result, the Butterfahrten ceased in 1999. Nevertheless, B&S remained focused on the duty-free market, which meant that B&S continued to grow. What began as modest boat trips from Eemshaven evolved into a global tax-free distribution empire. The experience, relationships, and business acumen developed during the Butterfahrten years became the foundation of B&S's growth into a market leader. Expanding the Business Today, he is also an active investor with a particular interest in startups and social ventures. He is involved in companies such as Mercatum Medical Care – a medical wholesaler, SocialDatabase – a data-driven marketing platform, and Advion -a distributor of cleaning and sanitary addition, he is committed to social initiatives like the Papageno House, a residence that supports children with autism. He also contributes to international projects that provide clean water and sanitation in underserved communities, such as those in Ghana. Also published on Medium. Notice an issue? Arabian Post strives to deliver the most accurate and reliable information to its readers. If you believe you have identified an error or inconsistency in this article, please don't hesitate to contact our editorial team at editor[at]thearabianpost[dot]com. We are committed to promptly addressing any concerns and ensuring the highest level of journalistic integrity.

Mercedes-Benz proposes tariff offset system with US
Mercedes-Benz proposes tariff offset system with US

Al Etihad

time2 days ago

  • Al Etihad

Mercedes-Benz proposes tariff offset system with US

5 June 2025 17:16 BERLIN (Reuters) Mercedes-Benz has proposed a deal under which US cars could be imported into Europe duty-free in exchange for tariff waivers on the same number of vehicles that EU automakers export to the US, the company's CEO said in a German magazine interview."For every car that leaves the USA or Europe, a car from the other side comes in duty-free," Ola Kaellenius told Spiegel. "We have put this idea to both sides and it is a possible component of the negotiations between the USA and the EU."Such a deal could act as a precedent for other industries, Kaellenius and German rivals BMW and Volkswagen, are in talks with Washington over a possible import tariff deal, sources told Reuters last a separate interview with the Frankfurt Allgemeine Zeitung newspaper also published Thursday, Kaellenius said Mercedes-Benz was available as a "sounding board" for - and to contribute ideas to - EU and US trade talks."As a company, we hold talks with political decision-makers - in the EU as well as in China and the US," said Kaellenius."However, negotiations take place at the EU level because trade policy falls within the EU's remit. We are available as a sounding board, contributing ideas and presenting scenarios showing how certain decisions would affect us," he added. Kaellenius' interviews were published hours before Germany's new chancellor, Friedrich Merz, holds his first face-to-face talks with US President Donald Trump as Europe seeks to stave off looming US tariffs.

DOWNLOAD THE APP

Get Started Now: Download the App

Ready to dive into the world of global news and events? Download our app today from your preferred app store and start exploring.
app-storeplay-store