What You Should Know About ‘Compostable' Coffee Pods
Two coffee companies will no longer be able to advertise their products as 'compostable,' a UK advertising regulator said. That's because they can only be composted in industrial facilities — consumers can't compost them at home.
Italian coffee company Lavazza bought Google search ads that described its coffee pods as 'compostable,' while Dualit, a UK kitchenware and consumer products company, made the same claim for its coffee bags. The ads, which appeared online last year, must not appear again and the companies have to be more specific in the future about where and how to dispose of their products, the Advertising Standards Authority (ASA) said on Wednesday.
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