Dubai's most expensive branded residences reach record prices, set new market standards
Branded residences in Dubai command a 42 per cent premium on average over non-branded properties as institutional investors are also snapping up these luxury properties as well.
'Dubai's real estate market is undergoing a fundamental shift. Branded residences are no longer a niche segment — they have become a core asset class, attracting institutional investors and setting new price benchmarks,' said Elias Hannoush, CEO of Morgan's International Realty.
The luxury real estate brokerage and property investment firm's data showed that branded residence prices averaged Dh3,288 per sqft compared to Dh2,321 per sqft for the non-branded units in Dubai at the end of 2024.
At the top of the market is Bvlgari, located on Jumeirah Bay Island, with the highest price per sqft at Dh10,668. Other luxury developments follow closely behind, including Atlantis Resorts (Dh9,387), Dorchester Collection (Dh7,539), Baccarat (Dh7,211), and Four Seasons Hotels and Resorts (Dh6,829).
Armani (Dh5,736), One & Only Resorts (Dh5,155), Six Senses Hotels & Resorts (Dh4,879), Bugatti (Dh4,682) and The Ritz-Carlton Hotel (Dh4,342) rounded off the top 10 properties.
Hannoush pointed out that Dubai has outpaced traditional luxury real estate markets in terms of price appreciation, investor interest, and the volume of projects.
According to Savills, Dubai retains its place as the most active market internationally for branded residences and it is followed by hotspots in Miami, New York, Phuket and London.
Sales of branded units in Dubai surged 48 per cent in the second half of 2024, reaching 7,628 compared to 5,153 in the same period in 2023.
Dubai currently boasts 132 branded residences with 43,085 units, including one that sold for a record Dh275 million. The highest price for the branded residence reached Dh17,235 per sqft.
Additionally, Dubai has 1,282 ready-branded units valued at Dh6.88 billion, with 6,346 more currently under construction, worth Dh24.9 billion.
'Pro-investor policies, world-class infrastructure, and a thriving luxury real estate market have fuelled Dubai's growth into the global hub for branded residences.
"A tax-free economy, long-term residency incentives, and rising demand from international investors have driven rapid expansion, surpassing traditional luxury hubs and solidifying Dubai's position as the premier destination for branded residences,' he added.
Hannoush noted that branded residences create a winning formula for all stakeholders. For developers, they offer higher prices, faster sell-outs, access to elite buyers, and enhanced credibility with global appeal.
For buyers, they provide superior design, exceptional service and management, stronger capital appreciation, better rental returns, and an exclusive lifestyle with hassle-free ownership. For brands, these properties bring new revenue opportunities and market expansion.
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