Dubai launches real estate initiative for Emirati senior citizens
It provides digital tools, in-person services and expert advice based on each individual's needs.
It will also enable real estate transactions to be completed without having to step out of their home using the 'Al Taresh' service. Additionally, the 'Al Karani' service will assign a personal assistant for each case to ensure ongoing support and follow-up.
It prioritises direct outreach by delivering services at beneficiaries' places of residence, eliminating the need for travel and ensuring a seamless, accessible experience.
Through its mobile and field services pillar, the programme deploys dedicated units under the 'Al Taresh' service to carry out real estate transactions at the homes of senior citizens and People of Determination. In addition, the 'Al Karani' service assigns a personal assistant to each beneficiary to follow up on their transactions and provide continuous support.
The digital services pillar features the 'Al Kaitoob' platform, which enables seamless remote property management and is equipped with accessibility technologies tailored for people with disabilities. It also includes 'Al Mersal', a real-time digital support service available through the call centre to assist beneficiaries promptly and effectively.
Within the financial and real estate advisory pillar, specialised teams offer personalised guidance on property investment strategies and achieving sustainable returns. Meanwhile, the awareness and training pillar introduces the 'Real Estate Katateeb' initiative, which delivers educational workshops to help beneficiaries better understand property management and sound investment practices.
Public-private partnership
The programme also includes a service facilities pillar through 'Al Barza', dedicated reception lounges for senior citizens and People of Determination located at Dubai Land Department's main building. These spaces are designed to provide a premium, comfortable, and accessible customer experience.
The strength of public-private collaboration is reflected in the 'Al Hasela' initiative, which offers integrated services such as lease management, routine maintenance, and investment consultancy. Qualified companies deliver these services at preferential rates tailored to meet the specific needs of the programme's target groups.
Commenting on the launch, Eng. Marwan Ahmed Bin Ghalita said: 'The Barwa programme is more than a service initiative. It is designed to simplify property management, protect real estate rights, and deliver tailored services that promote peace of mind, independence, and a better quality of life. In line with the 'Hand in Hand' theme of the 'Year of Community,' Barwa reinforces our commitment to inclusion and social cohesion.'
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