Infibeam to sell ecommerce unit to Rediff for Rs 800 crore
The deal will allow both companies to focus on their core businesses while unlocking value for shareholders and the broader ecosystem, said Vishal Mehta, chairman and managing director, Infibeam Avenues.
Infibeam said it will double down on digital payments and AI innovation through its subsidiaries, CCAvenue and Phronetic.AI, respectively.
Meanwhile, Rediff will run the ecommerce infrastructure platform as part of the upcoming RediffOne business suite and standalone Rediff Ecommerce. The internet company will also focus on expanding its enterprise-grade email, Rediffmail, along with digital payments platform RediffPay and Rediff News platform. In the financial year 2025, CCAvenue clocked a revenue of Rs 3,546 crore, with earnings before interest, taxation, depreciation and amortisation (Ebitda) of Rs 111 crore. The ecommerce platform technology infrastructure business raked in Rs 180 crore in operational revenue and Rs 137 crore of Ebitda.Under the deal, key assets, liabilities, intellectual properties, talent, and customer contracts related to the platform business will be transferred to Rediff.com India Ltd. Infibeam will retain strategic oversight through its increased shareholding.
Rediff is exploring ways to raise more capital, including a potential intial public offering, Infibeam said in the filing.
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