McDonald's to renovate its flagship outlet in Dublin city centre
The council has also ordered proposed illuminated projecting signage shall be omitted and that the 'M' logo within the glazing at lower mezzanine level of the restaurant would not be permitted.
The council granted planning permission to McDonald's Restaurants of Ireland Ltd after concluding that the works 'would be acceptable, and would have no undue adverse impact on the visual amenities of the Architectural Conservation Area (ACA)'.
McDonald's was proposing the pigeon spikes to combat pigeon guano or bird droppings as a conservation report stated that guano 'is both unsightly and introduces salts into porous historic building materials'.
On the move to omit the pigeon spikes, the 10-page council report states that notwithstanding the rationale for the pigeon spikes, the council's conservation cection raised concerns over the addition of spikes which they consider 'would detract from the historic façade'.
The planning permission for the upgrade of McDonald's on 62 O'Connell Street Upper – first opened in 1979 – follows McDonald's securing planning permission for two new drive-thru restaurants in Mullingar, Co Westmeath, and at Waterford Retail Park in Butterstown, Co Waterford.
However, the Co Westmeath and Co Waterford permissions are currently before An Bord Pleanála on appeal.
In a planning report for the revamp of the O'Connell Street outlet in Dublin, chartered town planners Downey stated that the site is surrounded by shops and similar fast-food restaurants.
The report stated that 'the existing McDonald's restaurant is considered a complimentary use to the other existing units along the prominent streetscape of O'Connell Street'.
The planning report stated that the proposed development 'seeks to improve the overall integrity and character of the building and add to the historic streetscape, through various material upgrades to the existing eastern/front elevation'.
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The McDonald's building is a protected structure and the firm said 'no works are being proposed which will affect or materially alter the structure or character of the existing building'.
The report stated that the application is being submitted in order to improve the quality and presentation of the building at 62 O'Connell Street Upper, by providing updated and improved window, fascia and signage.
The owner of the McDonald's building – The Pillar Ice Cream Parlour Ltd – lodged a letter with the council giving its consent for the plans to be lodged.
Accounts filed earlier this year show that pre-tax profits at McDonald's Restaurants of Ireland Ltd decreased by 16pc in 2023 to €36.32m as revenues rose by 6pc from €80.56m to €85.65m.
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