Witthal to set up UAE's first lithium battery recycling plant at Kezad
A part of Singapore-based Witthal Group, the company stands at the forefront of the global commodities market, ethically sourcing and trading essential materials such as rubber, tyres, minerals, and lithium ore to fuel sustainable industrial growth and strengthen critical global supply chains.
It has a significant presence across the Middle East, Asia, and West Africa region.
As part of the deal, Witthal Gulf Industries will invest AED40 million ($11 million) for the project that will establish the UAE's first lithium battery recycling plant in Kezad.
The plant will leverage cutting-edge technology for recycling end-of-phase batteries used in manufacturing industries, particularly electric vehicles, solar farms and other renewable energy systems to recover valuable materials such as black mass, copper and aluminium, and produce sustainable alternatives.
As both Kezad Group and Witthal Gulf Industries envision a sustainable future for industrial development, the collaboration is slated to create a robust infrastructure for responsible recycling of lithium batteries, said a top official.
"Both these groups are driven by the same vision for sustainability," stated Abdullah Al Hameli, the CEO of the Economic Cities and Free Zones at AD Ports Group.
"The partnership is based on a solid foundation that will provide the platform for innovation, and focus on technological advancements that contribute to sustainable industry growth in Kezad," he stated.
"Kezad Group is excited to facilitate and support a project that offers sustainable solutions for industry waste, and aligns with the UAE's net zero goals," he added.
CEO Suresh Kumar Nalappa (Vijayendra) said Witthal Gulf Industries was excited to start its journey in Kezad.
"We are thrilled to be part of an ecosystem that not only provides the best resources but also encourages collaboration and innovation," he stated.
"We are confident that with our shared goals for sustainability, we will continue to push boundaries, address market demands responsibly, and ignite a new era of growth for both parties," said Nalappa.
By addressing the critical need for responsible battery disposal, this initiative by Witthal Gulf Industries will contribute to the development of a circular economy.
The recycling project will ensure the efficient reuse of resources, and minimise environmental impact by reducing energy consumption and greenhouse gas emissions, he added.- TradeArabia News Service
Copyright 2024 Al Hilal Publishing and Marketing Group Provided by SyndiGate Media Inc. (Syndigate.info).
Hashtags

Try Our AI Features
Explore what Daily8 AI can do for you:
Comments
No comments yet...
Related Articles


Khaleej Times
15 minutes ago
- Khaleej Times
UAE Central Bank fines Malik Exchange Dh2 million for anti-money laundering violations
The Central Bank of the UAE imposed a hefty penalty of Dh2 million on Malik Exchange and revoked its licence for non-compliance with anti-money laundering laws. The authority also struck its name off the Register pursuant to Article (14) of the Federal Decree Law No. (20) of 2018 on Anti-Money Laundering and Combating the Financing of Terrorism and Illegal Organisations and its amendments. The revocation and financial sanction were imposed based on the results of the findings of examinations conducted by the CBUAE, which revealed that the Exchange House had violations and failures to comply with the Anti-Money Laundering and Combating the Financing of Terrorism and Illegal Organisations framework, and related regulations. The CBUAE, through its supervisory and regulatory mandates, endeavors to ensure that all exchange houses, their owners, and staff abide by the UAE laws, regulations and standards established by the CBUAE to maintain transparency and integrity of the financial transactions and safeguard the UAE financial system


Gulf Business
37 minutes ago
- Gulf Business
Arabian Automobiles' Hussam Baghdadi on driving customer-centric innovation
Images: Supplied Hussam Baghdadi, senior director at Arabian Automobiles Company ( Gulf Business about how the company is navigating a competitive UAE automotive market. From digital-first buying journeys and flexible ownership models to data-driven insights and emerging mobility trends, Baghdadi shares how Arabian Automobiles is redefining customer experience and staying ahead of evolving consumer expectations. Here are excerpts from the conversation. How is AAC adapting to shifting consumer expectations in the UAE, especially with the rise of digital-first car buying journeys and demand for greater transparency in the purchase process? Customer-centricity remains a core pillar of our strategy. Rather than responding to changes, we aim to anticipate and shape them, especially as the UAE consumer becomes increasingly digital-first. This approach has driven a comprehensive transformation across our retail and service ecosystem. We've focused heavily on e-commerce enablement and digital campaign integration, ensuring customers can engage, explore, and act seamlessly across digital platforms. Our AWR Connect app allows customers to manage their entire ownership experience, from booking services and tracking delivery to accessing aftersales support, all via a single interface. Our Customer Experience Division has undergone a full digital transformation to enhance operational efficiency, reduce wait times, and increase service productivity. Looking ahead, advanced technologies such as AI-powered concierge services and dynamic inventory systems, driven by predictive analytics, are helping us personalise the customer journey, optimise stock allocation, and provide seamless online-to-offline experiences. Our goal is clear: a frictionless, transparent, and connected experience that consistently exceeds expectations. With Dubai investing heavily in transforming its automotive ecosystem, how is the company aligning its strategies to stay ahead in areas like aftersales innovation, mobility services, and customer experience? Dubai's vision for a future-ready automotive ecosystem is one we actively support. We focus on placing the customer at the heart of every decision and delivering value throughout the ownership journey. Our aftersales initiatives include real-time service booking, seasonal maintenance programmes, proactive service alerts, and pick-up and drop-off services during peak periods. State-of-the-art facilities are continuously upgraded with interactive screens and advanced systems, creating faster and more intuitive service experiences. We are also expanding our parts business digitally and developing a new platform to enhance speed, transparency, and flexibility. Our mobility services are evolving with flexible lease offerings, bundled packages, and digital tools to empower customers. By connecting sales, aftersales, and mobility services, we aim to deliver a seamless and future-forward experience reflecting Dubai's momentum as a hub for smart, sustainable mobility. Given the ongoing recovery from global supply chain disruptions, how is AAC managing inventory planning, vehicle availability, and delivery timelines? The UAE benefits from world-class infrastructure and advanced customs systems, keeping supply chains efficient. Our proactive planning and forecasting, developed with global OEM partners, help manage inventory effectively and maintain availability across our network. Early container bookings, diversified shipping routes, and strong supplier relationships allow us to respond to global challenges with minimal disruption. The upcoming Parts Distribution Center (PDC) will further streamline planning, optimse inventory, and maximise order fulfillment, reinforcing the high standards of service Arabian Automobiles is known for. Dubai's economic stability across logistics, tourism, real estate, and finance supports sustainable automotive growth. With car ownership in the UAE evolving beyond just new vehicle purchases, how is AAC addressing the growing demand for used cars, flexible financing, and lease-to-own options? Customer-centricity drives every offering. Our 'Rent to Own' and 'Lease to Own' campaigns provide convenient, cost-effective pathways to vehicle ownership, particularly across Nissan and INFINITI models. Flexible financing is a core pillar, supported by leading banks offering competitive EMI plans, deferred payments, and streamlined approvals. Our NXT brand ensures used cars meet strict inspection and certification standards, emphasising quality, safety, and reliability. Together, these initiatives demonstrate a commitment to modern, adaptive mobility solutions across all stages of the ownership journey. How do you see customer preferences shifting between buying new vs. used vehicles, and what insights has AAC gathered about what today's buyer prioritises most — price, warranty, tech, or convenience? Customers today are empowered, research-driven, and increasingly open to alternative ownership pathways. While new vehicles appeal to those seeking innovations and design, the used car segment is growing due to value, flexibility, and reassurance. Key factors shaping this shift include price sensitivity, value consciousness, and confidence in certified pre-owned programmes. Convenience has emerged as a decisive driver, with transparent, secure digital transactions making the buying and selling process simpler. Investments in rigorous inspection, flexible financing, trade-ins, and predictive analytics ensure inventory aligns with demand. Price, flexibility, warranty, aftersales support, technology, and convenience are now all key differentiators across new and used segments. Given the UAE's diverse and competitive automotive market, what consumer trends have surprised you the most in recent years, and how is AAC using data to adapt and stay ahead of expectations? A defining trend is growing consumer appetite for innovation and design-led experiences. UAE customers increasingly seek vehicles with advanced technology, intelligent safety, electrified powertrains, and contemporary aesthetics. Younger, tech-savvy drivers view vehicles as extensions of their lifestyle. Demand for smart mobility, intuitive infotainment, and sustainable engineering is rising. Data and analytics play a central role in demand forecasting, inventory optimisation, and personalised offers. Every touchpoint — from showroom layout to digital engagement — is informed by real-time data to ensure relevance. Sustainable mobility adoption continues to grow, supported by national policies and infrastructure investments. Staying competitive in 2025 means embedding these priorities across the value chain in alignment with evolving customer expectations. Read:


Khaleej Times
2 hours ago
- Khaleej Times
Cakes, deals and more: Back-to-school in UAE turns into celebration
Back-to-school in the UAE has transformed into a celebration, with families marking the season much like a festival. From themed cakes to discounts on meals and even waterpark deals, the days leading up to the first day of school have become an important retail and community moment. Businesses across sectors highlighted that in recent years, the season has gone beyond the traditional purchase of supplies, evolving into an occasion filled with excitement for students, parents, and enterprises alike. Families are now treating it as a fresh start as children return to their schools after a two-month break on August 25, with brands across sectors designing promotions to capture the celebratory mood. Bakers, for instance, say their offerings play a key role in turning the return to classrooms into something special for children. Mandy Chanana, COO Mister Baker said, 'Back-to-school celebrations have definitely shaped our menu and promotions this season. We wanted to capture the excitement of a fresh start and translate it into products that families can enjoy together. "We introduced themed cakes, colourful cupcakes, and cookie packs designed especially for students and families. These playful items are created to spark joy and make the school season memorable. We have seen families come in specifically to mark the start of the school year. Many parents pick up cakes and cookies to surprise their children or to host small gatherings, showing that back-to-school has become a celebration in its own right.' Free dish by presenting report card Even restaurants are joining the movement, encouraging families to dine out and celebrate milestones together. Yash Mulchandani, Director of GCC Operations and New Market Expansion at Kailash Parbat said, 'To make it memorable, we've introduced weekday discounts — 40 per cent off on Mondays, 30 per cent off on Tuesdays, and 20 per cent off on Wednesdays. Adding to the fun, students can enjoy a free Chole Bhature by simply showing their report card — a homely favourite that brings comfort and joy to every table. These offers are our way of making dining out more affordable, fun, and rewarding for families during this exciting season.' He added, 'As a family-first brand for years, we've created something for everyone — kids, parents, and families alike. The 'report card = free Chole Bhature' treat is designed especially for students, while the weekday discounts give families more chances to come together over their favourite dishes. Whether it's a quick bite after school or a family outing, we have made sure every visit feels like a celebration.' Cashing in on the boom Retailers have also positioned themselves as central to this shift, with wide-ranging offers on everything from stationery to healthy snacks. Kamal Vachani, Deputy CEO, Group Director and partner Almaya group said, 'We have carefully designed our back-to-school promotions to ease the preparations for families while making the shopping experience enjoyable. This year, we are running exclusive offers across a wide range of categories, including school supplies, stationery, backpacks, lunch boxes, and healthy food products. Our campaigns focus on offering convenience and variety under one roof, helping parents save time while giving children a sense of excitement as they prepare for the new academic year.' Tech-driven platforms are also tapping into the season. Careem is offering 'five minute delivery and up to 50 per cent off school and home essentials (backpacks, stationery, pantry items, etc.) and electronics (Samsung Tablets, MacBooks, iPads, etc). Dh 600 off for 3-month car rentals.' The company is also enabling direct international transfers to UK educational institutions via Careem Pay, supporting families with children studying abroad. Leisure destinations are ensuring families can enjoy one final outing before school routines begin. Over at Wild Wadi Waterpark, a press statement said, 'Families can dive into one last splash-fest before school starts from 16 to 31 August, kids under 8 go free.' Meanwhile, hospitals are also tailoring packages to align with the back-to-school mood, focusing on children's health as part of academic readiness. Saudi German Hospital in a statement to KT said, 'Getting children ready for a successful academic year starts with their health. Saudi German Hospitals in Sharjah and Ajman offer a comprehensive Back-to-School Package for only AED 299. The package offers parents peace of mind with vital checks including Vitamin D, Iron, CBC. These essential tests ensure children have the energy, focus and wellbeing needed for their school journey.'