Nordstrom Anniversary Sale 2025 preview: Dates, early deals, more
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Gather your wish lists, grab your comfiest loungewear to wear while online shopping, and block your calendar — the biggest Nordstrom sales event of the year is back.
This year, the Nordstrom Anniversary Sale promises to be one of the best yet. Whether you're a seasoned Anniversary Sale veteran (#NordyPro) or a first-time shopper wondering what all the buzz is about, here's your full guide to navigating Nordstrom's most iconic annual event.
'The Anniversary Sale is the ultimate moment for shoppers — it's not just another sale; it's an event,' Linda Cui Zhang, associate fashion director at Nordstrom, exclusively shared with Post Wanted. 'It started in the 1960s as a way to surprise and delight customers during the quiet summer months, flipping the traditional clearance model on its head.'
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Instead of end-of-season markdowns, Nordstrom offers fresh, brand-new fall styles at exclusive pre-season savings. 'That means our customers get first access to next season's must-haves before anyone else — and at unbeatable values,' Cui Zhang highlighted.
Over the years, it's grown into Nordstrom's biggest sale of the year, featuring hundreds of brands and thousands of events. That's why Cui Zhang labels the event as a 'celebration of style, service and the joy of shopping.' We agree.
This isn't my first rodeo covering the much-anticipated Nordstrom Anniversary Sale, either. As a full-time shopping expert, I'm here to share the 411 on the sale: what our Post Wanted team knows so far, why it's worth stocking up your cart, and what's new for 2025.
Click to jump to early deals you can shop for *now*.
What Is the Nordstrom Anniversary Sale?
The Nordstrom Anniversary Sale is the retailer's version of a red carpet premiere. This once-in-a-year event serves up brand-new fall merchandise at strikingly reduced prices before it hits the racks at full cost. Think fresh arrivals from coveted brands: Vince, Veronica Beard, Nike, Barefoot Dreams and more —offered at epic markdowns.
What elevates the Anniversary Sale beyond a mere markdown extravaganza is its sense of exclusivity and ritual. Nordstrom cardholders are granted early access (think: cutting the digital lines), turning the event into a status symbol as much as a shopping spree.
Whether you're chasing the perfect over-the-knee boots, restocking skincare favorites or hunting for home, baby and vacation-ready fashion on mega-clearance, this is the moment. It's an equally great time for strategic back-to-school (or work!) shopping.
'The Anniversary Sale is the ultimate moment for shoppers — it's not just another sale; it's an event.' Linda Cui Zhang, associate fashion director at Nordstrom
In the commerce world, the Nordstrom Anniversary Sale is the Super Bowl 2.0 (with Amazon Prime Day reigning in its No. 1 place as our self-proclaimed Super Bowl).
When is the Nordstrom Anniversary Sale?
This year, the sale officially runs from Friday, July 12, through Saturday, August 3, but if you're a Nordy Club member, you'll want to pay attention — early access starts as soon as Monday, July 8, depending on your membership tier.
Here's how the early access dates typically break down:
Nordstrom Sale Anniversary Dates
Icon status : July 8
: July 8 Ambassador status : July 9
: July 9 Influencer status : July 10
: July 10 Everyone else: July 12
So if you're not already a member, now's the perfect time to sign up — it's free, and it might just be your golden ticket to scoring that must-have jacket or pair of boots before they inevitably sell out.
What's on sale for Nordstrom Anniversary 2025 Sale Preview?
Nordstrom exclusively shared with Post Wanted that the 2025 Anniversary Sale is bringing more than 65 brand-new names to the lineup, joining longtime favorites for what Nordstrom promises is their biggest assortment ever.
'For 2025, we're unveiling Anniversary Big Deals, where select items from brands like Vince, Rails, Free People and Sperry are available at deeper discounts — up to 50% off,' Cui Zhang shared. 'We've also partnered with Saturday Night Live's Chloe Fineman for a game-show-inspired campaign that's bringing humor, fun, and energy to the event.'
This year, shoppers can dive into interactive experiences like daily Golden Hanger prizes, Glam Up Days in beauty and exclusive perks for Nordy Club members.
Here are just some of the new brands debuting this year:
And of course, you'll find major deals on popular Nordstrom brands like Zella (hello, cult-favorite leggings), Open Edit, Caslon and Nordstrom Made. Plus, elevated designer deals, including styles from Cinq à Sept, FRAME, Vince, Madewell and Farm Rio (hello, colorful prints and dreamy vacation vibes).
The Nordstrom Anniversary Sale isn't lacking on the men's styles, either. This year, you'll find deals on top brands like Theory, BOSS, Faherty, AG and TravisMathew.
'The Anniversary Sale is the perfect opportunity to snag great deals and get ready for fall in style! What started as a small summer event at a single store has grown into a nationwide celebration that's all about fashion, fun, and savings.' Linda Cui Zhang, associate fashion director at Nordstrom
FYI: Don't skip beauty and baby deals
It's not just clothes on sale. Every year, the Anniversary Sale features exclusive beauty sets, limited-edition palettes and skincare favorites at serious markdowns. Expect savings on brands like Charlotte Tilbury, Kiehl's Since 1851, La Mer, MAC Cosmetics, and many more.
And parents, this is the perfect time to grab baby gear, strollers and kids' clothing at a discount, including from top brands like Skiphop, Magnetic Me and WonderFold.
Pro Tips for Shopping Nordstrom Anniversary 2025 Sale
'I always tell friends my best tip is to shop early, especially if you're a Nordy Club member with early access,' Cui Zhang said. 'Build your wish list on the Nordstrom app ahead of time (our preview goes live on June 26th!) so you can shop efficiently once the sale begins.'
Also, don't forget to check back throughout the sale. New items are often added, and it's a great time to stock up on essentials like beauty value sets or fall wardrobe staples. Here are some pro tips:
Create a wish list early : If you're eyeing hot-ticket items like boots, coats or designer denim, this is the biggest piece of advice we can extend to you.
: If you're eyeing hot-ticket items like boots, coats or designer denim, this is the biggest piece of advice we can extend to you. Download the Nordstrom app : Here, you'll receive personalized alerts and real-time inventory updates.
: Here, you'll receive personalized alerts and real-time inventory updates. Take advantage of Nordy Club rewards : You'll earn points for every dollar spent, and they add up fast during the sale.
: You'll earn points for every dollar spent, and they add up fast during the sale. Shop early, and check back often: Nordstrom frequently restocks customer favorites throughout the event. Check our around-the-clock coverage here at Post Wanted. too.
Nordstrom Anniversary Sale Early Deals
Nordstrom
We're proud owners of the Steve Madden Bigmona Raffia Platform Sandals, and they're the it-shoe to grab during the Nordstrom Anniversary Sale. They feature a stylish woven raffia design perfect for warm-weather outfits. With their chunky platform sole, they provide both height and comfortable support for all-day wear.
Nordstrom
The MANGO Cotton Gabardine Trench Coat offers a timeless silhouette crafted from durable, structured cotton gabardine. Its classic details, like the belted waist and double-breasted front, make it a versatile staple for transitional weather.
Nordstrom
Meet the star of any stovetop: the Le Creuset Signature 2.25-Quart Enameled Cast Iron Braiser. It's perfect for slow-cooking, braising and baking with even heat distribution and superior heat retention. Its vibrant enamel finish and durable construction are *chef's kiss* — and it's 41% off.
Nordstrom
Designer for less? Yes, please! The Burberry 55mm Cat Eye Sunglasses feature a bold, feminine silhouette that adds a touch of vintage glamour to any look. They're crafted with the signature Burberry detailing, offering both UV protection and high-fashion appeal.
Nordstrom
High-end concealer with lower prices. The TOM FORD Shade & Illuminate Concealer is a luxurious, long-wearing formula that brightens, corrects and smooths the complexion with buildable coverage. The best part? It's infused with hyaluronic acid and nourishing ingredients to deliver a radiant, skin-like finish.
Nordstrom
The Nordstrom Easton Suede Belt is crafted from softly brushed suede and features a sleek oblong buckle that adds a refined, minimalist touch. It's casual, polished and available in a few signature colors.
Nordstrom
The Hunter Kids' Original Rain Boot is a miniaturized version of Hunter's iconic Wellington boot, perfect for puddle play. They're a premium brand, now offered at a slashed-down price.
Nordstrom
The Nordstrom-exclusive Anastasia Beverly Hills Natural & Polished Deluxe Eyebrow Kit delivers a polished, professional brow look with three full-size essentials: the ultra-precise Brow Wiz pencil, the multifunctional triangular Brow Definer and a flexible, non-flaking clear brow gel. BTW, it's one of our favorite brands.
This article was written by Victoria Giardina, New York Post Commerce Journalist & Content Strategist, who has spent countless hours researching, testing hundreds of products and comparing the latest makeup, skincare, hair and beauty items and trends to determine what's truly worth your hard-earned cash. She evaluates formulas, textures, ingredients and more, in addition to consulting medical and industry experts. Some of Victoria's latest conquests include testing the best vitamin C serums on the market, and a rinse-and-repeat review of the best shampoos of 2025. Victoria, who received a beauty industry essentials certification from the Fashion Institute of Technology, has been creating shopping guides for the New York Post since 2021 and previously held positions at Insider Reviews and CNN Underscored.
Looking for a headline-worthy haul? Keep shopping Post Wanted.
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