Rahmah Madani Sales: Effective approach to ease living cost of living of the people

New Straits Times

6 days ago

PORT DICKSON: The Rahmah Madani Sales initiative has proven to be an effective intervention approach in the government's efforts to help ease the cost of living of the people, especially at the grassroots level.
Domestic Trade and Cost of Living Minister Datuk Armizan Mohd Ali said the initiative continues to receive strong public support, especially with its expansion to all regions across the country, including suburban and rural areas.
He said that apart from providing immediate relief, the programme also offers a valuable platform for the ministry to engage directly with the community to obtain feedback, including suggestions for improvements and additional stock-keeping units that people would like to see.
"The community has acknowledged that this programme truly reaches the grassroots and fulfils their daily needs," he said.
"As we know, the allocation for the Rahmah Sales Programme has also been increased. So we hope that the 2026 Budget will further expand the programme's reach so that more people can benefit from it," he said.
He said this when visiting the Madani Rahmah Sales and Kenduri Rakyat programmes in Kampung Pachitan, held in conjunction with the Madani Ukhwah Programme and the Madani government Members of Parliament Retreat here.
In addition to Kampung Pachitan, Armizan said the programme was also implemented at the Petanque Field, Batu 1, Port Dickson, offering 42 and 50 stock keeping units (SKUs) at discounted prices, respectively.
He noted that efforts to gather public feedback were further strengthened by the involvement of Madani government MPs in the two-day retreat by engaging directly with residents to better understand the realities of their daily lives.
"This initiative goes beyond simply selling affordable goods…it reflects how policy is shaped around the real needs of the people. That's why the active participation of MPs is crucial in representing the voices of their communities," he said.
Armizan also highlighted that the Madani Rahmah Sales programme includes the involvement of the retail sector as a strategic partner, such as supermarkets and grocery stores, to ensure its benefits are expanded and felt more widely across the population.