
Nadine Labaki, Hend Sabry and Mo Amer to speak at Congress of Arabic & Creative Industries in Abu Dhabi
They will be joined by Tunisian actress Hend Sabry, and a number of other content creators, technologists and policymakers to discuss future opportunities and challenges in telling stories from the Arab world. Entry is free upon registration.
Organised by the Abu Dhabi Arabic Language Centre, part of the Department of Culture and Tourism – Abu Dhabi, the congress will look at how artificial intelligence is reshaping regional creative industries with sessions focusing on how it enhances storytelling and audience development, preserves heritage and sparks new forms of creative entrepreneurship.
Also part of the programme is a panel looking at how to maintain the appeal of Arabic language for future generations.
Following core strands focusing on industry capacity building and a showcase of youth creative projects, the event will also feature exhibition stands and representatives from companies including Google, Meta, Snap Inc and TikTok.
It will mark the return of the Innovation Awards – a competition encouraging students to pitch ideas to promote the Arabic language.
'This year's Congress of Arabic & Creative Industries marks a bold new chapter in our mission to position Arabic creativity at the forefront of global cultural discourse,' Ali bin Tamim, chairman of Abu Dhabi Arabic Language Centre, tells The National.
'By convening some of the most dynamic thinkers and creators from the region and beyond, we are not only redefining the narrative around Arabic culture, but also actively shaping the future of storytelling.'
Launched in 2022, the congress has steadily expanded from its focus on publishing to include the state of the creative industries. Last year's event featured DCT Abu Dhabi chairman Mohamed Khalifa Al Mubarak, who called for a renewed role for the creative sector in education.
'This is an investment of the mind when it comes to school curricula, when it comes to cultural programming in understanding what the Arab world has contributed,' he said. 'It is not just about the present and past, but also the future.'
Al Mubarak highlighted the need for new Arabic cultural content to reach younger generations and stressed that the UAE's growing creative economy, which at the time of the event employed more than 400,000 people and contributed four per cent to the GDP, is already a key driver of that shift.
Egyptian-American economist Mohamed El Erian, also present at last year's event, praised the UAE's investments in artificial intelligence as a tool for enhancing rather than replacing creativity. 'AI is going to impact every single person,' he said. 'But I see that AI will be less of a replacement and more of an enhancer.'
Hashtags

Try Our AI Features
Explore what Daily8 AI can do for you:
Comments
No comments yet...
Related Articles


Tahawul Tech
25 minutes ago
- Tahawul Tech
DPG33 set to host region's first-ever govt pavilion at Gamescom 2025 in Germany
The Dubai Program for Gaming 2033 (DPG33) is set to host the Middle East's first-ever government pavilion at Gamescom 2025, the world's largest gaming event, taking place in Cologne, Germany, from August 20-24. Marking a historic milestone for the region's gaming sector, the pavilion highlights Dubai's commitment to becoming one of the world's top 10 global gaming hubs by 2033. Gamescom is the world's largest event for computer and video games, bringing together the international gaming community in-person and online. The 2025 edition, taking place at the Koelnmesse exhibition centre, is expected to attract record attendance following the success of last year's edition, welcoming 335,000 visitors from 122 countries. Government of Dubai Media Office said today that the DPG33 pavilion will showcase the city's talent pool, as well as its exceptional facilities and infrastructure for game designers, developers, entrepreneurs, and production companies. Representing the Dubai government at the pavilion are the Dubai Future Foundation (DFF), the Dubai Culture and Arts Authority (Dubai Culture) and the Dubai Multi Commodities Centre (DMCC). Her Highness Sheikha Latifa bint Mohammed bin Rashid Al Maktoum, Chairperson of Dubai Culture and Arts Authority, affirmed that Dubai's participation with an official government pavilion at Gamescom underscores the emirate's position as a leading hub for creative and digital industries. Sheikha Latifa said: 'Dubai continues to strengthen its global competitiveness by focusing on innovation and exploring future opportunities. Our presence at Gamescom underscores the strength of an ecosystem that combines innovation, education, advanced technology, and talent development. It also reflects our growing leadership in digital creativity, while reinforcing Dubai's presence on the global stage and building new international partnerships, all of which support our ambition to position Dubai among the world's top 10 gaming hubs by 2033.' Since DPG33 launched in November 2023, Dubai's gaming sector has grown significantly with more than 60 new gaming companies establishing themselves. Dubai is now home to over 350 gaming companies, with 260 (74%) specialising in game development. Sixty-seven percent of those companies are headquartered in Dubai, and 12% are major global technology companies. In 2025, DPG33 engaged with companies like Sony, Nvidia, Riot Games, and Xsolla, to foster partnerships and attract investment. Khalfan Belhoul, CEO of DFF, said: 'Dubai is rapidly becoming a top global destination for people and businesses involved in the gaming industry following the launch of DPG33 by His Highness Sheikh Hamdan bin Mohammed bin Rashid Al Maktoum, Crown Prince of Dubai, Deputy Prime Minister, Minister of Defense, and Chairman of the Board of Trustees of DFF. The programme has set out a clear 10-year roadmap to establish Dubai as a global leader in the gaming sector. By providing a supportive framework for innovation and investment, we are building a vibrant ecosystem that leverages Dubai's unique competitive advantages to support creators, entrepreneurs, and multinational corporations in this booming sector.' Hala Badri, Director General of the Dubai Culture & Arts Authority, said, 'The electronic gaming sector is a vital pillar of the creative economy. This sector stands out as one of the fastest growing and most innovative within the broader cultural and creative industries, owing to its unique ability to attract skilled individuals and create new economic opportunities.' She added: 'Through a range of initiatives, Dubai Culture is committed to empowering young people and emerging talent to build their skills, expand their involvement in gaming, and discover new pathways in this dynamic field. Our efforts reflect the interests and ambitions of the new generation, advancing Dubai's vision to be a leading global centre for innovation.' Today, over 140 gaming companies – representing 40% of Dubai's gaming industry – are based in DMCC, enabled by our dedicated Gaming Centre that is anchored within a broader tech and Web3 ecosystem of more than 3,200 members. Ahmed bin Sulayem, Executive Chairman and CEO, DMCC, said: 'As the largest global gathering for the computer and video games industry, Gamescom offers an unmatched platform to spotlight Dubai's rapidly expanding capabilities as we continue to drive our ambition to become one of the top 10 gaming hubs in the world by 2033. Supported by access to capital, licensing solutions, and industry-leading partners, DMCC offers the infrastructure and connectivity to help global gaming businesses scale up in the region and beyond.' Matthew Pickering, CEO of Power League Gaming, said, 'Dubai's presence at Gamescom 2025, with heavyweight participation from entities such as Dubai Future Foundation, sends a decisive message to the global industry that the UAE is not simply participating in gaming's future but shaping it. Dubai offers world-class infrastructure, progressive regulation, government-backed initiatives, and a creative economy accelerating at pace. This is not symbolic; it's a strategic declaration that we are ready to engage, invest, and lead. In my experience, these high-level engagements catalyse partnerships that redefine ecosystems and enable MENA to evolve from a high-growth consumer base into a creator, exporter, and innovator on the global stage. ' At Power League Gaming, Pickering built a reputation for delivering world-class esports broadcasts and immersive brand activations from purpose-built studio in Dubai. 'With FUZE, our proprietary cloud-based platform, we are now able to connect brands and creators instantly, delivering campaigns with precision, scale, and cultural authenticity,' said Pickering. 'Gamescom is the perfect arena to demonstrate these capabilities in front of the industry's most influential decision-makers. Our goal is to show why the UAE is the optimal launchpad for ambitious global projects and to convert those conversations into long-term, high-value partnerships that bring world-class talent, IP, and investment into the region.' Ipsos study from December 2024 confirms 69% of UAE gamers are aware of esports with a strong appetite for live events, proving that the demand is already here. Gamescom turns that demand into investment, jobs, and measurable industry growth. 'Global events like Gamescom are critical accelerators for our industry. They allow us to benchmark against leading markets, absorb best practices, and refine our approach, while giving us the stage to showcase Dubai's unique strengths. We bring an innovation-forward government strategy, exemplified by the Dubai Program for Gaming 2033, cutting-edge production infrastructure such as our own Power League Gaming studios, and a culturally diverse audience with one of the highest engagement rates in the world,' said Pickering. For regions like the UAE, participating in global events such as Gamescom is vital to building their presence in the gaming and immersive tech industries. George Arbid, Founder, Ardor Ideas, said: 'Gamescom offers unparalleled exposure to international markets, bringing together the world's top developers, publishers, and investors in one space. It provides the UAE with a platform to showcase its vision, infrastructure, and ambitious projects, while directly engaging with industry leaders to forge partnerships and attract investment. By being part of this global conversation, the UAE positions itself as an active, forward-thinking player, creating opportunities to draw world-class talent and accelerate its growth as a leading gaming hub.' Dubai's participation at Gamescom highlights the UAE's fast-emerging gaming and immersive tech industry. While still new, the sector is expanding rapidly, powered by visionary leadership and cutting-edge innovation. The upcoming Digital Twin of Dubai is a landmark project, demonstrating the nation's advanced capabilities in creating next-generation virtual experiences. Gamescom provides the perfect global platform to showcase these achievements, connect with top developers, and attract international studios and investors. With its strategic location, world-class infrastructure, and commitment to future technologies, the UAE is poised to become a key player on the global stage, bridging markets and shaping the future of interactive entertainment, explained Arbid. Dubai, in particular, is creating an ecosystem designed to attract and nurture creative talent, offering services that make establishing operations seamless and rewarding. With its strategic location, vibrant market, and forward-looking vision, the UAE is becoming the land of opportunities—where innovation meets ambition, and the future of gaming is being shaped today. 'Although the gaming and immersive tech industry in the UAE is relatively new, it is evolving at remarkable speed, with bold initiatives positioning it among the most promising global hubs. International developers and publishers will discover a wealth of opportunities, from cutting-edge infrastructure to government-backed support and world-class facilities,' said Arbid. Dubai-based, Ahmed Al Helwany, Content Creator affirmed similar views and said, 'Dubai's presence at Gamescom 2025 provides the UAE with a powerful platform to showcase its growing gaming and immersive tech sector to a global audience. It highlights initiatives like the Dubai Program for Gaming 2033, which aims to position the city among the world's top ten gaming hubs and contribute over US$1 billion to the economy. With more than 350 gaming companies already established, supported by long-term residency options for industry professionals, Dubai is well placed to attract co-development deals, IP collaborations, and technology partnerships that can connect its talent and innovation with international markets.' Worldwide known events like Gamescom allow the UAE to directly connect with leading developers, publishers, and investors on one of the largest stages in the gaming industry. Showcasing the country's commitment to building a sustainable ecosystem, initiatives such as CodersHQ, specialised free zones, and long-term residency options for gaming professionals play a pivotal role. 'By engaging face-to-face with global stakeholders, the UAE can highlight its strong talent base, advanced infrastructure, and innovation-driven policies. This combination makes it an attractive destination for studios looking to expand, investors seeking emerging markets, and partners interested in bridging Eastern and Western gaming industries,' concluded Al Helwany.


Zawya
4 hours ago
- Zawya
PUBG Mobile's content creator initiative, the Next Star Global Creator Recruitment Program, launches globally
Manama – PUBG MOBILE, one of the world's most popular mobile games, is excited to announce the global launch of its official content creator initiative, the Next Star Global Creator Recruitment program. Ushering in a new era for creator talent across eight major regions, the program offers an annual prize pool of over $6 million and exclusive in-game rewards, with no minimum follower requirements, allowing aspiring creators of all sizes to spotlight their talent and shape the future of PUBG MOBILE. The Next Star Global Creator Recruitment initiative is designed for creators who want to showcase their passion for PUBG MOBILE and has already supported thousands of creators with over $3.5 million dollars worth of support across selected regions since its launch in 2021. This commitment will continue to provide tools, funding, and exposure to help spearhead successful influencer careers. Now, the program expands globally, welcoming creators from MENA, Western Europe, North America, Eastern Europe, Southeast Asia, South Asia, Latin America, and Africa, giving more players the chance to become a vital part of the PUBG MOBILE content ecosystem. Participants gain access to exclusive in-game rewards, such as special titles, beta access, and official exposure both in and out of the game, while gaining opportunities to collaborate and showcase their creativity on a global stage. To qualify, creators can join without any follower requirements as long as they have published two PUBG MOBILE videos in the last three months, agree to the Code of Conduct, and fulfill region-specific requirements. Alongside an annual prize pool of over $6 million, the program offers official annual awards to top creators, recognising standout contributions across all eight regions. To find out more and apply to the NEXT STAR Program, visit Join now and show the world the legend you're meant to be. PUBG MOBILE is available to download for free on the App Store and Google Play Store. About PUBG MOBILE PUBG MOBILE is based on PUBG: BATTLEGROUNDS, the phenomenon that took the world of interactive entertainment by storm in 2017. Up to 100 players parachute onto a remote island to battle in a winner-takes-all showdown. Players must locate and scavenge their own weapons, vehicles, and supplies, and defeat every player in a visually and tactically rich battleground that forces players into a shrinking play zone. PUBG MOBILE is co-developed by LIGHTSPEED STUDIOS of Tencent Games and KRAFTON, Inc. For more information, please visit the official PUBG MOBILE social channels: Facebook, X, Instagram, YouTube and TikTok.


Zawya
4 hours ago
- Zawya
Msheireb Downtown Doha launches "Checklist V3: Back to School 2025" with new academy concept
RELATED TOPICS EDUCATION RELATED COMPANIES QF QIA Shc Parkn Park Msheireb Propts Doha, Qatar – Following a successful summer of programming at Msheireb Downtown Doha, including acclaimed Msheireb Museums workshops and popular Msheireb Galleria activations, Msheireb Downtown Doha announces "Checklist V3: Back to School 2025," featuring the innovative Academy concept. This comprehensive family-friendly indoor experience runs from 14-30 August at Msheireb Galleria. The 17-day seasonal activation introduces the innovative "MDD Academy" concept, transforming Msheireb Galleria into an interactive educational environment. Building on the success of two previous editions, this year's programme expands its stakeholder engagement to include the Ministry of Culture alongside the unwavering support of the Ministry of Education, and various governmental and private entities including Karwa Academy, Sports Beat, Jamm Studio, and Logischool. The activation features: Themed Learning Zones: Interactive classrooms with educational technology and hands-on workshops Specialised Activity Areas: Learning, reading, safety education, sports, music, and logic-based experiences School Preparation Hub: Educational activities and school supply retail opportunities Interactive Arcade: 'The Hangout' is an arcade zone featuring gaming machines and interactive entertainment, accessible with a QAR 25 ticket that also includes entry to the activation area Stage Shows: Families can enjoy lively kids' entertainment with stage shows, quizzes, and an interactive theatrical experience The activation operates daily from 3pm to 10pm with an entrance fee of QAR 25, offering families a comprehensive back-to-school preparation experience that combines education, culture, and entertainment in a welcoming environment. This seasonal programming aligns with Msheireb Properties' commitment to creating meaningful, community-driven experiences that provide memorable moments for all age groups whilst supporting families during the academic preparation period. Dr. Hafiz Ali Abdulla, Senior Director of Corporate Communications at Msheireb Properties, said: "Checklist V3 represents the culmination of our summer programming strategy, combining educational excellence with family entertainment. Through strategic partnerships and innovative programming, we're creating meaningful experiences that prepare students for academic success whilst celebrating the rich cultural heritage that defines our community." The activation reinforces Msheireb Downtown Doha's position as Qatar's premier family destination, building on the success of summer programmes that have consistently delivered enriching experiences for residents and visitors. The activation is open to the public and suitable for all age groups, with updates and details available on Msheireb Properties' website and official social media channels. About Msheireb Properties Msheireb Properties, backed by Qatar Foundation and Qatar Investment Authority, is Qatar's leading sustainable real estate developer. The company has pioneered sustainable urban development in Qatar, supporting the goals of Qatar's 2030 Vision. Its mission is to change how people think about urban living and improve their overall quality of life through innovations that encourage social interaction, respect for culture, and greater care for the environment. The signature Msheireb Downtown Doha development is one of the smartest, most sustainable city districts globally. It employs a new approach to urban planning by combining traditional methods and modern technology to preserve Qatar's environment and cultural identity. All buildings are either Gold or Platinum LEED-certified. Msheireb Downtown Doha is an integrated city that embraces modern, fully furnished residential units, a range of mixed-use and commercial buildings that offer a wide array of retail and business services, and cultural facilities. It is also the home to Msheireb Museums, Mandarin Oriental Doha Hotel, Al Wadi Hotel - MGallery, Park Hyatt Hotel, Msheireb Galleria, and Barahat Msheireb - the biggest open-air covered pedestrian square in the region. The company also developed Zulal Wellness Resort by Chiva-Som, the Middle East's first and largest wellness destination. Located in northern Qatar, the resort offers two distinct experiences: Zulal Serenity, a wellness haven for individuals and couples, and Zulal Discovery, a world-first wellness offering for families. The resort is pioneering in its integration of Traditional Arabic and Islamic Medicine (TAIM) with contemporary wellness practices.