Lidl launches new ‘pure cotton' trousers that are ‘elasticated, soft, comfortable' & £20 cheaper than M&S' viral pair

The Sun

21-05-2025

IF you couldn't get your hands on the 'comfiest trousers' ever from M&S - fear not, Lidl has got you covered.
As well as being super cute and bloat friendly, they're also perfect for keeping cool in summer too.
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Not only this, but they're incredibly affordable, so if you're looking to give your wardrobe an upgrade this season, then we've got just the thing for you.
And if the thought of splashing almost £30 on a pair of trousers sends shivers down your spine, then you're sure to be thrilled when you see this new Lidl pair that'll cost you less than a tenner - yes, you heard that correctly.
So if you've got plans to head down to Lidl to get your groceries any time soon, you'll need to keep your eyes peeled as you won't want to miss the new Esmara Ladies' Striped Muslin Trousers, which are brand new in middle aisles.
The 'pure cotton' trousers are just £6.99 each, which we think is a real steal.
Not only this, but you can even nab two pairs for only £12.
According to Lidl bosses, the supermarket trousers are 'made from soft and comfortable muslin fabric'.
Not only this, but they also have a 'comfortable elasticated waistband" too.
They've also got side pockets, which we're sure many will love.
The trousers are available in sizes small to large, making them great for a variety of different body shapes.
The high-waisted trousers are not only gorgeous, but look incredibly similar to the viral pair from M&S that sent fashion fans wild last month.
But with the M&S pair setting shoppers back £27.50, if you're after something that'll save you cash, these are sure to be right up your street.
Thanks to this similar alternative, you'll be thrilled to know that this Lidl pair are £20.51 cheaper.
Where does Lidl want to open new stores?
LIDL has published a new list of desired locations for potential new stores. The list includes, amongst many others, the following towns and cities:
Bristol
Derby
Liverpool
London
Manchester
Nottingham
Oxford
Southampton
Swansea
Birmingham
Sheffield
Cambridge
Edinburgh
To see the full list, click here.
They can be styled in loads of different ways, but will look great paired with a T-shirt and sandals for the ultimate laid-back look on warm days.
And if that wasn't enough, according to Lidl bosses, by buying this pair of straight leg trousers, you are supporting the 'Cotton made in Africa initiative'.
Is supermarket fashion the new high street?
DEPUTY Fashion Editor Abby McHale weighs in:
The supermarkets have really upped their game when it comes to their fashion lines. These days, as you head in to do your weekly food shop you can also pick up a selection of purse-friendly, stylish pieces for all the family.
Tesco has just announced a 0.7 per cent increase in the quarter thanks to a 'strong growth in clothing' and M&S has earnt the title of the number one destination for womenswear on the high street.
Asda's clothing line George has made £1.5 million for the supermarket in 2023, 80 per cent of Sainsbury's clothes sold at full price rather than discounted and Nutmeg at Morrisons sales are also up 2 per cent in the past year.
So what is it about supermarket fashion that is becoming so successful?
Apart from the clothing actually being affordable, it's good quality too - with many being part of schemes such as the Better Cotton Initiative.
A lot of the time they keep to classic pieces that they know will last the customer year after year.
Plus because they buy so much stock they can turn around pieces quickly and buy for cheaper because of the volumes.
This scheme is your way of giving back, as it 'helps African farmers grow cotton more sustainably' and 'improves their working conditions'.
But you'll need to move fast if you want to nab these, as like all middle of Lidl buys, they are sure to sell out fast.
You'll find them in now middle aisles in stores nationwide, but once they're gone, they're gone.