Victoria's Secret to launch first full-line store in Argentina at Alto Palermo
Alto Palermo, one of Buenos Aires' most iconic shopping malls, has announced an agreement with global brand Victoria's Secret, which will open its first full-assortment store in Argentina.
The opening is scheduled for the last quarter of 2025 and will mark a milestone for the local market, bringing the iconic U.S. brand's complete product range to the country for the first time.
The new store will be located on the second floor of the shopping mall and will span more than 400 square meters. It will offer a wide selection of products, from classic lingerie to the full Victoria's Secret Beauty line, including fragrances and popular body mists.
Launching during one of the mall's busiest shopping seasons, the store will feature signature collections such as "Dream Angels," " Very Sexy," "Body by Victoria," and "T-Shirt," in addition to sleepwear and accessories.
Among the key services will be "bra fitting," a personalized experience provided by trained specialists to help customers find the perfect fit. This service will be free of charge and available without an appointment.
Florencia Cortés, head of the Alto Palermo center, celebrated the brand's arrival: "This opening is a great challenge for us, as it is an iconic brand recognized worldwide and customers are very excited to be able to find it in the country."
With this opening, Victoria's Secret is moving forward with an expansion plan in Latin America. With more than 1,400 stores worldwide, the brand chose Alto Palermo as the ideal place to open its first flagship store in Argentina.
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