logo
End Of The Beginning: Aurora Launches Commercial Driverless Trucks

End Of The Beginning: Aurora Launches Commercial Driverless Trucks

Forbes02-05-2025
Aurora's first-ever driverless truck runs shown from the perspective inside the cab.
Aurora Innovation, Inc. announced today that the company has launched its commercial self-driving trucking service in Texas.
This is a major milestone for on-road autonomy, at the same significance as Waymo's 2018 debut of driverless services for people transport. Aurora's journey started a year earlier, founded by veterans of the self-driving scene. The challenges of operating a tractor-trailer hauling up to 80,000 pounds of cargo at highway speeds have been daunting. More than a few companies tried and failed.
Following the closure of its safety case, Aurora is now running regular driverless customer deliveries between Dallas and Houston. To date, the Aurora Driver has completed over 1,200 miles without a driver. The milestone makes Aurora the first company to operate a commercial self-driving service with heavy-duty trucks on public roads. Aurora plans to expand its driverless service to El Paso, Texas and Phoenix, Arizona by the end of 2025.
'We founded Aurora to deliver the benefits of self-driving technology safely, quickly, and broadly. Now, we are the first company to successfully and safely operate a commercial driverless trucking service on public roads,' said Chris Urmson, CEO and co-founder of Aurora. 'Riding in the back seat for our inaugural trip was an honor of a lifetime – the Aurora Driver performed perfectly and it's a moment I'll never forget.'
'Our commitment to building a transformative technology, earning trust, and assembling a strong ecosystem of customers and partners have made this pivotal milestone possible,' added Urmson.
Transforming Long-Haul
Aurora's flagship product, the Aurora Driver, is an SAE L4 self-driving system that is first being deployed in long-haul trucking. Trucking is a mammoth industry in the U.S. but it faces challenges, including an aging driver population with high turnover rates, skyrocketing operating costs, and underutilized assets. These factors intensify every year, making the value proposition of autonomy a compelling solution that will offer safe, reliable freight capacity to the trucking industry. Aurora emphasizes that this will occur 'without an impact to jobs,' citing a 2021 USDOT study which is seen as the most thorough treatment of this topic.
Aurora's launch customers are Uber Freight, an enterprise technology company powering intelligent logistics, and Hirschbach Motor Lines, which delivers time- and temperature-sensitive freight. Both companies have had long-standing supervised commercial pilots with Aurora.
'When Uber Freight and Aurora came together more than four years ago, we set out to transform the future of logistics—and today, that future is here,' said Lior Ron, Founder and CEO of Uber Freight. "Moving autonomous commercial freight without anyone behind the wheel is a historic step forward in our mission to build a smarter and more efficient supply chain, and one we're proud to lead alongside Aurora.'
'Aurora's transparent, safety-focused approach to delivering autonomous technology has always given me confidence they're doing this the right way,' said Richard Stocking, CEO of Hirschbach Motor Lines. 'Transforming an old school industry like trucking is never easy, but we can't ignore the safety and efficiency benefits this technology can deliver. Autonomous trucks aren't just going to help grow our business – they're also going to give our drivers better lives by handling the lengthier and less desirable routes.'
Building Trust in the Aurora Driver
Prior to driverless operations, Aurora closed its safety case, which is how the company assembled evidence to show its product is acceptably safe for public roads. Safety cases are an essential tool for any company deploying autonomous vehicle technology as they promote transparency and build trust with regulators and the public. The company also released a Driverless Safety Report which includes details about the Aurora Driver's operating domain for initial operations along with Aurora's approach to cybersecurity, remote assistance, and more safety-critical topics.
Aurora states that it prioritizes consistent transparency and collaboration with elected officials, government agencies, and safety organizations. Entities that were briefed on the Aurora Driver's readiness for driverless operations include two agencies within USDOT (Federal Motor Carrier Safety Administration, National Highway Traffic Safety Administration), the National Transportation Safety Board, and key entities in Texas at the state and local levels.
Texas Governor Greg Abbott commented on Aurora's commercial launch, saying,
'These new, autonomous semis on the I-45 corridor will efficiently move products, create jobs, and help make our roadways safer. Texas offers businesses the freedom to succeed, and the Aurora Driver will further spur economic growth and job creation in Texas.'
Noting that most U.S. states today allow for driverless vehicles, including Texas, New Mexico, and Arizona, Aurora notes that as the company opens new routes, it will continue to work with stakeholders to ensure there is visibility into the company's progress.
Safely Deploying the Aurora Driver
Aurora notes that the Aurora Driver is equipped with a powerful computer and sensors that can see beyond the length of four football fields, enabling it to safely operate on the highway. In over four years of supervised pilot hauls, the Aurora Driver has delivered over 10,000 customer loads across three million autonomous miles.
For those of us who have been engaged in the driverless vehicle journey, these are truly amazing numbers.
Aurora has highlighted the sophistication of its robo-driver in challenging situations, including predicting red light runners, avoiding collisions, and detecting pedestrians in the dark hundreds of meters away.
Aurora's Verifiable AI approach to autonomy blends powerful learning models with guardrails to help ensure the rules of the road are followed, like yielding for emergency vehicles. Verifiable AI also played a critical role in enabling Aurora to close its driverless safety case, as it enables the company to examine and validate the Aurora Driver's decision making.
Aurora's launch trucks are equipped with the Aurora Driver hardware kit and numerous redundant systems including braking, steering, power, sensing, controls, computing, cooling, and communication, enabling them to safely operate without a human driver. The truck platform was validated and approved by Aurora for driverless operations on public roads. Aurora believes working with manufacturing partners is the only way to deploy self-driving trucks at scale and continues to make progress with its partners on purpose-built driverless platforms designed for high-volume production.
Aurora is working with companies across the transportation ecosystem, including Continental, FedEx, Hirschbach, NVIDIA, PACCAR, Ryder, Schneider, Toyota, Uber, Uber Freight, Volvo Trucks, Volvo Autonomous Solutions, and Werner.
Photo's of the autonomy launch vehicle shows a truck that has the distinctive grill of a Peterbilt vehicle from PACCAR, even though the logo is camouflaged.
Aurora noted that more details will be shared about its launch and ongoing commercial operations at its upcoming Q1 business review on May 8.
Based on earlier statements made by Aurora, the trucks running now have been upfitted with autonomy gear and computing power onto an autonomy-ready truck, i.e. one which has redundant systems (brakes, steering, compute, and more) provided by the truck manufacturer.
2025: More To Come
More autonomy excitement is expected later this year. Bot Auto and Waabi have both announced driverless freight runs later this year, running long-haul tractor trailer routes. Gatik has announced the beginning of driverless freight runs in short-haul B2B setting, using Isuzu Trucks.
The 'end game' to really start the transition to autonomy-based road freight is for all equipment to be integrated on the factory assembly line. Aurora has said this will occur in 2027. Plus and Torc also state that factory-built systems will be rolling out of factories in 2027. Plus is working with TRATON and Iveco, and Torc is working with Daimler Trucks.
Aurora's launch is the end of a long beginning. Now comes the challenging journey to build a profitable business for the long run.
This hyperlapse video shows the entire Dallas to Houston run from a vantage point inside the truck cab.
Disclosure: Richard Bishop is an Advisor to and/or an equity holder in the following companies mentioned in this article: Aurora, Gatik, Plus, Waymo (Alphabet).
Orange background

Try Our AI Features

Explore what Daily8 AI can do for you:

Comments

No comments yet...

Related Articles

Altria Increases Quarterly Dividend to $1.06 Per Share
Altria Increases Quarterly Dividend to $1.06 Per Share

Business Wire

time17 minutes ago

  • Business Wire

Altria Increases Quarterly Dividend to $1.06 Per Share

RICHMOND, Va.--(BUSINESS WIRE)--Altria Group, Inc. (NYSE: MO) today announced that our Board of Directors voted to increase our regular quarterly dividend by 3.9% to $1.06 per share versus the previous rate of $1.02 per share. This increase marks the 60 th dividend increase in the past 56 years. The quarterly dividend is payable on October 10, 2025 to shareholders of record as of September 15, 2025. The ex-dividend date is September 15, 2025. The new annualized dividend rate is $4.24 per share, representing a dividend yield of 6.3% based on our closing stock price of $67.58 on August 20, 2025. Today's dividend increase is consistent with our progressive dividend goal that targets mid-single digits dividend per share growth annually through 2028.

Generational Group Advises Mother Earth Labs, Inc. in its Sale to a Private Buyer
Generational Group Advises Mother Earth Labs, Inc. in its Sale to a Private Buyer

Yahoo

time40 minutes ago

  • Yahoo

Generational Group Advises Mother Earth Labs, Inc. in its Sale to a Private Buyer

DALLAS, August 21, 2025--(BUSINESS WIRE)--Generational Group, a leading mergers and acquisitions advisory firm for privately held businesses, is pleased to announce the sale of Mother Earth Labs, Inc. to a Private Buyer. The acquisition closed August 4, 2025. Headquartered in San Antonio, Texas, Mother Earth Labs, Inc. is a wellness-focused nutritional supplement company committed to harnessing the power of nature through science. With over 30 years of experience in research, pharmaceuticals, and nutrition, the company offers a range of plant-based, organic, and non-GMO products designed to support various aspects of health, including gut health, immune balance, and overall vitality. Their formulations often feature humic and fulvic acids, known for their role in enhancing nutrient absorption and supporting cellular health. Mother Earth Labs is dedicated to providing clean, effective supplements that help individuals nurture their bodies and thrive naturally. Generational Group Executive Managing Director, M&A, Central Region – Michael Goss, and his team led by Generational Affiliate, Milt Flinn, with the support of Vice President, M&A, Vanessa Christian successfully closed the deal. Executive Managing Director and Group Leader, David Robinson and Senior M&A Advisor, Mike Moore, established the initial relationship with Mother Earth Labs, Inc. Ryan Binkley, CEO of Generational Group, stated, "Facilitating this transaction reflects our commitment to building meaningful partnerships that create lasting value, and we're proud to have brought together two organizations aligned in vision and ready to achieve their goals." About Generational Group Generational Group, headquartered in Dallas, TX, is a leading, award winning full-service M&A advisory firm. Generational has over 300 professionals across 16 offices in North America. The firm empowers business owners to unlock the full value of their companies through a comprehensive suite of services—including strategic growth consulting, exit planning education, business valuation, value enhancement strategies, M&A advisory, digital solutions, and wealth management. Celebrating its 20th year, Generational has successfully closed over 1,700 transactions and has ranked #1 or #2 in all LSEG league tables for deals valued between $25 million and $1 billion in 2022, 2023, and 2024. The firm was named 2024 USA Investment Banking Firm of the Year by the Global M&A Network and recognized as Investment Banking Firm of the Year by The M&A Advisor in both 2024 and 2022. View source version on Contacts Media Contact:Catherine Binkley469-828-2798cbinkley@ Error in retrieving data Sign in to access your portfolio Error in retrieving data Error in retrieving data Error in retrieving data Error in retrieving data

Toll Brothers Unveils New Home Collections in Eldorado Neighborhood of Santa Rita Ranch in Liberty Hill, Texas
Toll Brothers Unveils New Home Collections in Eldorado Neighborhood of Santa Rita Ranch in Liberty Hill, Texas

Yahoo

timean hour ago

  • Yahoo

Toll Brothers Unveils New Home Collections in Eldorado Neighborhood of Santa Rita Ranch in Liberty Hill, Texas

Three new Austin-area luxury home collections set to open for sale in fall 2025 LIBERTY HILL, Texas, Aug. 21, 2025 (GLOBE NEWSWIRE) -- Toll Brothers, Inc. (NYSE:TOL), the nation's leading builder of luxury homes, has unveiled three new collections of luxury homes in the Eldorado neighborhood within Santa Rita Ranch, a prestigious master-planned community located in Liberty Hill, Texas. The Maravilla, Sierra, and Tesoro Collections at Santa Rita Ranch will be available for sale starting in fall 2025. The Maravilla Collection features thoughtfully designed homes ranging from 2,238 to 3,116 square feet on 50-foot-wide home sites, with anticipated starting prices from the low $600,000s. The Sierra Collection offers spacious homes from 2,857 to 3,899 square feet on 60-foot-wide home sites, starting from the low $700,000s. The Tesoro Collection presents expansive homes ranging from 3,292 to 4,700 square feet on 70-foot-wide home sites, with starting prices anticipated from the low $800,000s. Toll Brothers customers will experience one-stop shopping at the Toll Brothers Design Studio. The state-of-the-art Design Studio allows customers to choose from a wide array of selections to personalize their dream home with the assistance of Toll Brothers professional Design Consultants.'We are excited to expand our offerings in Santa Rita Ranch with three new home collections, providing home shoppers with more options for luxury living in this highly sought-after community,' said Brandon Cooper, Division President of Toll Brothers in Austin. 'This new phase will offer spectacular views and access to the outstanding amenities that make the award-winning Santa Rita Ranch master plan such a desirable place to live.' Santa Rita Ranch features an array of luxury amenities, including six resort-style pools, water slides, splash pads, playgrounds, pickleball courts, the Wellness Barn fitness center, and extensive parks and nature trails. The community is recognized for its exceptional lifestyle programs and has received numerous awards, including Best of the Best Amenities in the Austin Area from the Austin American-Statesman, and multiple Community of the Year awards from the Austin Business Journal and the Home Builders Association of Greater Austin. The Sales Center is located at 528 Exploration Circle in Liberty Hill, Texas. For more information on Santa Rita Ranch and Toll Brothers communities throughout Austin, call (833) 405-8655 or visit Toll Brothers Toll Brothers, Inc., a Fortune 500 Company, is the nation's leading builder of luxury homes. The Company was founded 58 years ago in 1967 and became a public company in 1986. Its common stock is listed on the New York Stock Exchange under the symbol 'TOL.' The Company serves first-time, move-up, empty-nester, active-adult, and second-home buyers, as well as urban and suburban renters. Toll Brothers builds in over 60 markets in 24 states: Arizona, California, Colorado, Connecticut, Delaware, Florida, Georgia, Idaho, Indiana, Maryland, Massachusetts, Michigan, Nevada, New Jersey, New York, North Carolina, Oregon, Pennsylvania, South Carolina, Tennessee, Texas, Utah, Virginia, and Washington, as well as in the District of Columbia. The Company operates its own architectural, engineering, mortgage, title, land development, smart home technology, and landscape subsidiaries. The Company also develops master-planned and golf course communities as well as operates its own lumber distribution, house component assembly, and manufacturing operations. Toll Brothers has been one of Fortune magazine's World's Most Admired Companies™ for 10+ years in a row, and in 2024 the Company's Chairman and CEO Douglas C. Yearley, Jr. was named one of 25 Top CEOs by Barron's magazine. Toll Brothers has also been named Builder of the Year by Builder magazine and is the first two-time recipient of Builder of the Year from Professional Builder magazine. For more information visit From Fortune, ©2025 Fortune Media IP Limited. All rights reserved. Used under license. Contact: Andrea Meck | Toll Brothers, Senior Director, Public Relations & Social Media | 215-938-8169 | ameck@ Photos accompanying this announcement are available at: Sent by Toll Brothers via Regional Globe Newswire (TOLL-REG)Error in retrieving data Sign in to access your portfolio Error in retrieving data Error in retrieving data Error in retrieving data Error in retrieving data

DOWNLOAD THE APP

Get Started Now: Download the App

Ready to dive into a world of global content with local flavor? Download Daily8 app today from your preferred app store and start exploring.
app-storeplay-store