
Breaking the myths around incontinence: What you need to know
Yet because of the silence and the myths we've inherited, the burden becomes heavier. Many choose to quietly stop participating in social functions like weddings or festivals, restrict their travel, or even reduce drinking water. Life shrinks, not only due to the physical symptoms but because of the perceived shame attached to this condition. Here, in India, we often label these issues as 'normal' or 'fate,' instead of recognizing that incontinence is a medical concern, one that is usually treatable and always manageable. Despite this, only about 5% of those affected currently use adult diapers, highlighting major challenges around access, awareness, and acceptance in the country.Our conversation around this topic needs to change.We need to let young Indians know that incontinence is not an age-related curse. Everyone suffering from incontinence, especially people under 60 years of age, deserve information and support, not silence.Talking about incontinence isn't just about spreading awareness, it's about restoring confidence and dignity to the millions affected across India. When we name the issue, we empower people to look for solutions. When we share our stories, the stigma begins to fade, and empathy takes its place.At Nobel Hygiene, we see the challenges faced by Indians every day. Our purpose goes beyond products. We are committed to breaking the taboo, supporting those affected and ensuring that nobody in India has to face incontinence alone or in silence.It's time to actively unlearn the outdated beliefs and myths that surround incontinence in India. We need to rethink our assumptions, moving beyond embarrassment and the false idea that this is simply an issue of growing older.Honest, supportive conversations are essential and so is approaching incontinence with understanding rather than judgment. With greater awareness and more open dialogue, we can help people realise that incontinence can affect anyone, regardless of age or background.Speaking openly is the least we can do, if not for society, but for the men & women, diabetics, or seniors in our own family who may be suffering in silence and shame.- Ends

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Hindustan Times
an hour ago
- Hindustan Times
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News18
2 hours ago
- News18
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Time of India
4 hours ago
- Time of India
Why health insurance is now a key part of urban livelihood planning
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