Amazon Prime Video India to introduce ads starting June 17
Amazon Prime Video will introduce limited advertisements in movies and TV shows for its India subscribers starting June 17, 2025. The company announced this change via email, stating that it will enable continued investment in content creation.
The email to subscribers reads, 'Starting June 17, 2025, Prime Video movies and TV shows will include limited advertisements. This will allow us to continue investing in compelling content and keep increasing that investment over a long period of time. We aim to have meaningfully fewer ads than TV channels and other streaming services. No action is required from you, and there is no change to the current price of your Prime membership.'
While the current price of Prime membership will remain the same, Amazon will also introduce a new ad-free add-on option for Prime members. This option will be priced at INR 699 per year or INR 129 per month and will be available for sign-up from June 17, 2025.
Amazon assured subscribers that the introduction of ads is the only change to their Prime membership. Members will continue to enjoy their existing benefits, including unlimited free delivery on Amazon.in, access to a wide library of Amazon Original and exclusive content across various languages, add-on subscriptions to other streaming services, everyday offers, early access to sales, cashback benefits, ad-free access to Amazon Music, Prime Gaming benefits, and Prime Reading.
The company emphasised that no action is required from current Prime members. Those with questions or who wish to manage their membership can do so through their Amazon account. Customers can also contact customer care to cancel their membership for a pro-rated refund.
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