The Jet2holidays TikTok Trend, Explained
If you're a frequent TikTok scroller, chances are the Jet2holidays jingle is already stuck in your head—and Jess Glynne's decade-old Hold My Hand is playing on repeat. But if TikTok isn't your thing, or the viral video hasn't hit your feed yet, you might be wondering: why is Jet2, a United Kingdom-based, low-cost airline and vacation package company suddenly trending?
According to a Google trend report today, search interest in Jet2holidays is at an all-time high and the search query for 'what is a jet 2 holiday' has nearly quadrupled in the past week.
The surging search interest syncs up with a revived viral TikTok trend: Nearly 16,000 posts (and counting) have been made to the 12-second clip with the Jet2Holiday advertisement sound used in the background, starting off with Glynne crooning 'Darling hold my hand.'
The majority of clips feature vacation bloopers that have no connection with Jet2holidays: It's like America's Funniest Home Videos meets the Instagram-era travel aesthetic during the peak summer travel season. Think: Getting tossed while whitewater rafting and bobbing in the river, being catapulted into the air while inner tubing on a lake, or trying to get off a boat, missing the dock and taking an unexpected plunge in the water. Some of the clips reveal disappointing vacation moments, like a hotel room tour when the creator @bben9450 pulls back a window covering to reveal a tiny window.
Here's a primer on the Jet2holidays TikTok trend. What is a Jet 2 Holiday?
Those in the United States probably had never heard fo Jet2holidays until the sound became a TikTok sensation. But for those in the United Kingdom, the advert for the vacation company is an unrelenting ear worm, with a voiceover exclaiming: 'Nothing beats a Jet2holiday. And right now you can save £50 off per person.' That's £200 off for a family of four, the ad calculates for its listeners.
'This advert is now embedded in the British public's minds after ten years of non-stop onslaught, even being played in nightclubs up and down the country,' writes Hannah Cowton-Barnes, entertainment editor for Tech Advisor.
While those in the UK have been inundated with the company's ads, here's a primer for the uninitiated: Jet2holidays offers vacation packages, including all-inclusives, in hotspots throughout Europe, ranging from the Amalfi Coast to Greek islands and more. What's the Jet2holidays TikTok Trend?
Your company's jingle going viral on TikTok could be a good thing—it's got people searching for Jet2holidays, afterall. But it's also become an anthem for people making light of their hilarious vacation mishaps that don't have anything to do with the company.
Some of the top trending videos include a whitewater rafting trip that turns into bumper tubes, flipping rafters in the water, which has amassed 3.7 million likes and a cruise ship traveler who gets stuck in a waterslide when she loses momentum, the caption saying it prompted an emergency evacuation.
While the sound is currently trending, it's not the first time that the company's jingle has been the background sound for vacation-gone-wrong bloopers. Know Your Meme points out the Jet2holidays jingle was used in November 2024, with a TikTok video of out-of-control camels in a desert.
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