Popular beauty influencer who ate makeup products dies after 'sudden illness'
A Taiwanese beauty influencer, known for tasting her products while testing them on her face, has died aged 24.
Guava Shuishui, known online as Guava Beauty, earnt thousands of followers on Instagram for her reviews of makeup products.
As per the English translation of a post shared to her social media account, the content creator died on May 24 from a 'sudden illness.'
The statement continued: 'Thank you to everyone who has liked, left a message and laughed with her, and thank you for your love and support. She really keeps it in her heart and cherishes it very much.
'Guava Shuishui simply continues to glow in a different place. When we meet again one day, she should be unboxing angels' exclusive makeup for eating broadcasts over.'
That post was the last until May 24, when her bio was changed to: 'Logging out from the world. Setting off on a new journey. All business collaborations are suspended.'
In one popular video from late 2024 which was pinned to the top of her page, the influencer used a jelly blush before sticking a fork in the container and scooping the entire product out to take a bite.
In the caption, she acknowledged eating beauty products is 'controversial,' and stated that children under six weren't allowed to watch her content.
Some concerned fans commented on the video to say that she was setting a bad example for younger followers, and about the possible toxicity of the products.
One person wrote: 'Please can you stop this behavior... You can eat in private, you can eat whatever you like. Really don't promote the act of "eating makeup".'
Another said: 'It's still toxic, be careful.'
The world of 'mukbang' - where online creators share videos of them eating (often excessive) amounts of food while chatting to followers - is being increasingly criticized as it continues to grow in popularity.
The trend is also tragically linked to the deaths of at least three influencers, some as young as 24, in the last three years.
Worried experts have expressed concerns that the content normalizes poor and unhealthy diets and could lead to potential nutrition deficiencies.
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