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Yahoo
5 hours ago
- Yahoo
Snapchat Launches ‘McDonaldland' AR Experience
This story was originally published on Social Media Today. To receive daily news and insights, subscribe to our free daily Social Media Today newsletter. With McDonald's looking to expand its digital footprint in new and interactive ways, Snapchat's partnering with the fast-food giant on a new activation, which will see its 'McDonaldland' experience rendered via a range of Snap AR Lenses. Beginning this week, Snapchat will be hosting various custom Lens experiences which will all link into McDonald's broader 'McDonaldland' promotion, with the main Lens, activated when you're in-store, transforming your surroundings into the fantasy McDonaldland. The activation will use Snap's AR tools to render the AR overlay on your real world scene, providing an engaging gateway into the experience. The activation will also include a range of themed games on Snap, including 'Grimace Island Dash,' 'Fry Frenzy,' and 'Birdie's Dream Flight.' Snap users will also be able to access a McDonaldland Map, which will provide an overview of the broader McDonaldland digital experience, and will include your Bitmoji character on the map display. And of course, there's also an IRL element, with a special 'McDonaldland Meal,' which includes a special souvenir kit that, when scanned with the Snap camera, will also open up another interactive AR element. The Snapchat activation is part of a broader McDonaldland promotion, which will also see McDonald's launching web, gaming and VR experiences. The McDonald's marketing team are seemingly looking to stay up on the latest digital developments, by experimenting with a range of options, though the campaign does seem more aimed towards younger kids, and not the teens who are more likely to be active on Snap. But then again, the nostalgia of it will likely generate interest either way, while parents can also show their kids, if they choose. Really, it seems like McDonald's is just seeing what Snap, and Meta's VR team can offer in terms of more immersive, interactive promotions, and both companies have now provided these experiences as a means to showcase their evolving systems. Which is also interesting for marketers outside of McDonald's, as it could also help you understand what's possible on a broad scale, and how these systems are developing for brand activations. Snapchat's McDonaldland experience will be available in the Lens carousel once you're in the vicinity of a McDonald's store (in the U.S.), while you can also search for them in the app. Recommended Reading Snap Launches AR Enterprise Services Platform to Power Third-Party AR Experiences
Buzz Feed
5 hours ago
- Buzz Feed
13 Times Celebs Revealed Each Other's Secrets Online
You have to be careful what you post on social media, but sometimes, you might post without thinking. When you accidentally post something your friends would've rather kept private, it can lead to a whooole lot of drama. Here are 13 times celebs accidentally revealed things about other celebs on social media: In 2024, Priyanka Chopra may have accidentally soft-launched her brother-in-law Joe Jonas's rumored relationship with Stormi Bree by posting (and deleting!) a picture of four hands toasting with champagne. Social media detectives theorized that the hand on the left was Joe's because of the ring and that the hand next to his may be Stormi's because it appears to have her tattoo. Similarly, in 2023, Keith Urban seemingly accidentally hard-launched Phoebe Bridgers's rumored relationship with Bo Burnham when he posted a TikTok of himself and his wife, Nicole Kidman, enjoying themselves at Taylor Swift's The Eras Tour. It appeared that, in the background, Phoebe, who was an opening act, was seemingly making out with Bo. In early 2024, Julianne Moore appeared to accidentally leak Andrew Scott's private Instagram account by tagging it on her story. In 2016, LA Lakers player D'Angelo Russell posted a Snapchat video of his teammate Nick Young admitting to cheating on his then-fiancé, Iggy Azalea. D'Angelo reportedly thought he could upload the video as a prank then quickly delete it and didn't realize others would see it or save it. However, the video leaked to the public, where plenty of people — including Iggy — saw it. In 2011, Kevin McHale tweeted a picture of himself and Jenna Ushkowitz that seemingly showed their Glee costars Lea Michele and Cory Monteith — whose relationship was not public at the time — getting cozy in the background. He deleted the post after fans began speculating the pair were dating. In 2022, Khloé Kardashian made an Instagram story post about her daughter True's first trip to Disneyland — inadvertently confirming a viral theory that, several months prior, her sister Kim had photoshopped True over their niece, Stormi, in Instagram pictures from her Disney trip. In 2022, Pete Wentz allegedly accidentally revealed that Brendan Urie and his wife Sarah were expecting a baby when what appeared to be a photo of Brendan cradling Sarah's bump appeared in the background of Pete's Instagram story post. He swiftly deleted the post. In 2019, Lena Dunham mistakenly posted her Girls costar Jemima Kirke's phone number on her Instagram story when she shared a screenshot of their 1.5-hour FaceTime call. Lena realized her mistake after Jemima texted her a screenshot along with the message, "Did you take pain meds today?" which Lena posted (with Jemima's number blocked out) after deleting the original screenshot. In 2013, YouTuber Jim Chapman uploaded a vlog where fellow creator Zoe Sugg's laptop screen was visible. Eagle-eyed fans zoomed in and noticed that her screensaver appeared to show her and then-rumored boyfriend Alfie Deyes kissing. In 2019, Sabrina Carpenter meant to tag her Girl Meets World costar Corey Fogelmanis on Instagram, but she accidentally tagged his finsta instead, exposing the private account to the public. In 2019, YouTuber Paula Galindo, aka Pautips, uploaded a vlog from her trip to Bali that showed Yovana Mendoza, aka Rawvana, a famously vegan influencer, eating a plate of fish. Fans were furious, and Paula ended up deleting the video. In 2017, Great British Bake-Off judge Prue Leith tweeted Sophie Faldo to congratulate her for winning the season — six hours before the finale aired. Prue promptly deleted the post. And finally, in 2018, Kiya Cole, an Instagrammer and mother to actor Skai Jackson, appeared to accidentally confirm Zendaya and Tom Holland's alleged relationship. Under an Instagram picture Just Jared posted calling Tom Zendaya's "rumored boyfriend," Kiya commented, "Yes. It's true. They've been on the low for a while."
The Advertiser
9 hours ago
- The Advertiser
Body image concerns as teens seek health advice online
Teenagers risk being exposed to misinformation and harmful body image content as they turn to social media for health information. Research published by The Royal Children's Hospital on Wednesday found that while two-thirds of teens get health guidance from social media, more than a third wished their bodies were different after viewing content. Fitness and diet are among the most popular topics being accessed by teenagers on the platforms. Year 9 student Willow told AAP social media can be a harmful place as it applies pressure for young people to fit certain societal standards of beauty and body image. She said health and wellness treatments such sun tanning were widely discussed among friends at school and on social media, making them hard to avoid. "Recently I've seen (content) romanticising tan lines," she said. "It's probably not the best thing for young skin or those more prone to melanoma." The National Child Health Poll surveyed more than 1400 Australian parents, and one of their children aged between 12 and 17 years old. It found that many teens make health decisions based on social media content, with more than a third having tried or considered something new after seeing it online. Willow said she had seen peers trying trends like switching to retinol in their skincare routines, which isn't recommended for young people. Almost all young people aged 12 to 17 years use social media, with three quarters reporting it hard to know what is true and untrue. Pediatrician and director of the National Child Health Poll Anthea Rhodes said it was critical teens questioned what they saw online and learned how to find trustworthy health information. "They're being presented with huge amount of content that's often quite persuasive. It may be emotive and engaging and offers solutions or advice to common challenges that we know teenagers face," she told AAP. "This really leaves them quite vulnerable to being misled." From December, people under 16 will no longer be able to create accounts on social media platforms such as Snapchat, Instagram, Facebook ,TikTok and YouTube. The study found that 86 per cent of teens and parents interviewed believed children under 16 years will still find ways to access social media once the regulation is introduced. 'Young people are still faced with a huge amount of information to navigate once they do hit 16 and can legally enter that social media space," Dr Rhodes said. Lifeline 13 11 14 Butterfly Foundation 1800 334 673 Kids Helpline 1800 55 1800 (for people aged 5 to 25) Teenagers risk being exposed to misinformation and harmful body image content as they turn to social media for health information. Research published by The Royal Children's Hospital on Wednesday found that while two-thirds of teens get health guidance from social media, more than a third wished their bodies were different after viewing content. Fitness and diet are among the most popular topics being accessed by teenagers on the platforms. Year 9 student Willow told AAP social media can be a harmful place as it applies pressure for young people to fit certain societal standards of beauty and body image. She said health and wellness treatments such sun tanning were widely discussed among friends at school and on social media, making them hard to avoid. "Recently I've seen (content) romanticising tan lines," she said. "It's probably not the best thing for young skin or those more prone to melanoma." The National Child Health Poll surveyed more than 1400 Australian parents, and one of their children aged between 12 and 17 years old. It found that many teens make health decisions based on social media content, with more than a third having tried or considered something new after seeing it online. Willow said she had seen peers trying trends like switching to retinol in their skincare routines, which isn't recommended for young people. Almost all young people aged 12 to 17 years use social media, with three quarters reporting it hard to know what is true and untrue. Pediatrician and director of the National Child Health Poll Anthea Rhodes said it was critical teens questioned what they saw online and learned how to find trustworthy health information. "They're being presented with huge amount of content that's often quite persuasive. It may be emotive and engaging and offers solutions or advice to common challenges that we know teenagers face," she told AAP. "This really leaves them quite vulnerable to being misled." From December, people under 16 will no longer be able to create accounts on social media platforms such as Snapchat, Instagram, Facebook ,TikTok and YouTube. The study found that 86 per cent of teens and parents interviewed believed children under 16 years will still find ways to access social media once the regulation is introduced. 'Young people are still faced with a huge amount of information to navigate once they do hit 16 and can legally enter that social media space," Dr Rhodes said. Lifeline 13 11 14 Butterfly Foundation 1800 334 673 Kids Helpline 1800 55 1800 (for people aged 5 to 25) Teenagers risk being exposed to misinformation and harmful body image content as they turn to social media for health information. Research published by The Royal Children's Hospital on Wednesday found that while two-thirds of teens get health guidance from social media, more than a third wished their bodies were different after viewing content. Fitness and diet are among the most popular topics being accessed by teenagers on the platforms. Year 9 student Willow told AAP social media can be a harmful place as it applies pressure for young people to fit certain societal standards of beauty and body image. She said health and wellness treatments such sun tanning were widely discussed among friends at school and on social media, making them hard to avoid. "Recently I've seen (content) romanticising tan lines," she said. "It's probably not the best thing for young skin or those more prone to melanoma." The National Child Health Poll surveyed more than 1400 Australian parents, and one of their children aged between 12 and 17 years old. It found that many teens make health decisions based on social media content, with more than a third having tried or considered something new after seeing it online. Willow said she had seen peers trying trends like switching to retinol in their skincare routines, which isn't recommended for young people. Almost all young people aged 12 to 17 years use social media, with three quarters reporting it hard to know what is true and untrue. Pediatrician and director of the National Child Health Poll Anthea Rhodes said it was critical teens questioned what they saw online and learned how to find trustworthy health information. "They're being presented with huge amount of content that's often quite persuasive. It may be emotive and engaging and offers solutions or advice to common challenges that we know teenagers face," she told AAP. "This really leaves them quite vulnerable to being misled." From December, people under 16 will no longer be able to create accounts on social media platforms such as Snapchat, Instagram, Facebook ,TikTok and YouTube. The study found that 86 per cent of teens and parents interviewed believed children under 16 years will still find ways to access social media once the regulation is introduced. 'Young people are still faced with a huge amount of information to navigate once they do hit 16 and can legally enter that social media space," Dr Rhodes said. Lifeline 13 11 14 Butterfly Foundation 1800 334 673 Kids Helpline 1800 55 1800 (for people aged 5 to 25) Teenagers risk being exposed to misinformation and harmful body image content as they turn to social media for health information. Research published by The Royal Children's Hospital on Wednesday found that while two-thirds of teens get health guidance from social media, more than a third wished their bodies were different after viewing content. Fitness and diet are among the most popular topics being accessed by teenagers on the platforms. Year 9 student Willow told AAP social media can be a harmful place as it applies pressure for young people to fit certain societal standards of beauty and body image. She said health and wellness treatments such sun tanning were widely discussed among friends at school and on social media, making them hard to avoid. "Recently I've seen (content) romanticising tan lines," she said. "It's probably not the best thing for young skin or those more prone to melanoma." The National Child Health Poll surveyed more than 1400 Australian parents, and one of their children aged between 12 and 17 years old. It found that many teens make health decisions based on social media content, with more than a third having tried or considered something new after seeing it online. Willow said she had seen peers trying trends like switching to retinol in their skincare routines, which isn't recommended for young people. Almost all young people aged 12 to 17 years use social media, with three quarters reporting it hard to know what is true and untrue. Pediatrician and director of the National Child Health Poll Anthea Rhodes said it was critical teens questioned what they saw online and learned how to find trustworthy health information. "They're being presented with huge amount of content that's often quite persuasive. It may be emotive and engaging and offers solutions or advice to common challenges that we know teenagers face," she told AAP. "This really leaves them quite vulnerable to being misled." From December, people under 16 will no longer be able to create accounts on social media platforms such as Snapchat, Instagram, Facebook ,TikTok and YouTube. The study found that 86 per cent of teens and parents interviewed believed children under 16 years will still find ways to access social media once the regulation is introduced. 'Young people are still faced with a huge amount of information to navigate once they do hit 16 and can legally enter that social media space," Dr Rhodes said. Lifeline 13 11 14 Butterfly Foundation 1800 334 673 Kids Helpline 1800 55 1800 (for people aged 5 to 25)
