Kenvue Partners with Microsoft for AI Adoption

Martechvibe

18-04-2025

Kenvue teams with Microsoft to scale the use of AI and genAI solutions and overhaul digital operations.
Kenvue, maker of consumer health products like Tylenol, Neutrogena and Listerine, has announced a five-year collaboration with Microsoft which aims to establish a strong foundation for transforming digital operations through AI technologies.
These include machine enabled collaboration, predictive analytics, smart agents, digital twins and generative AI.
Over the next five years, Kenvue will scale its use of Microsoft Azure to capitalise on its range of services including data analytics and AI. The integration of Azure services aims to enhance predictive capabilities and human machine collaboration. In addition, Kenvue aims to drive innovation, refine go-to-market strategies, enhance customer experiences, and optimise commercial operations.
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'This exciting collaboration will help Kenvue on its journey to becoming the undisputed leader in consumer health,' said Bernardo Tavares, Chief Technology & Data Officer at Kenvue.
'Harnessing the power of data and AI at Kenvue equips our teams to accelerate product development, optimise decisions, and create seamless, personalised consumer experiences, all while keeping consumers' privacy and trust at the forefront. By transforming our digital operations, we expect to create predictive business solutions and win more consumers every day.'
Shelley Bransten, Corporate Vice President, Global Industry Solutions at Microsoft, said, 'This collaboration showcases the transformative potential of AI, and together, we are dedicated to building a future where predictive capabilities and human machine collaboration serve as powerful, trusted tools to help improve consumer health and unlock breakthrough innovations.'
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Kenvue is piloting the use of systems and tools that integrate Microsoft Azure AI, Microsoft 365 Copilot, and Copilot Studio, in connection with supply chain and operations, content creation, as well as in various productivity enhancement use cases.
The Martechvibe team works with a staff of in-house writers and industry experts.
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Powered by IBM Consulting, IBM iX offers a composable DXP, providing a comprehensive solution to make enterprises' systems future-ready. Utilising its data-driven insights and intelligent workflows, marketers can design and deliver human-centred experiences across the customer lifecycle.
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HCL Digital Experience (DX), forms part of a wider HCL Customer Experience (CX) product portfolio, offering core capabilities such as content management, DAM, CDP called Signals, and low-code application development. It provides services in government, life sciences, insurance, financial services, and other verticals.
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Contentstack is a headless CMS and Composable Digital Experience Platform (DXP) solution provider that helps marketers gain a competitive edge. It recently launched into Google Cloud Marketplace, and is also available on Microsoft Azure and AWS. It seamlessly enables mid-market brands to adopt its omnichannel campaign engine to drive higher conversions and sales.
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Bloomreach Commerce Experience Cloud provides businesses an edge with its modular capabilities: Content Management System (CMS), Discovery features for search and merchandising optimisation, and Engagement tools such as Customer Data Platforms (CDP) for personalisation and analytics.
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Adobe Experience Cloud offers a comprehensive set of services specifically designed to address the day-to-day requirements for personalised customer experience at scale. Its platform helps manage different digital content and assets to improve customer satisfaction. Some of its products include Adobe Gen Studio, Experience Manager Sites, Real-time CDP, and Marketo Engage.
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Acquia offers DXP solutions, comprising of two main elements: Acquia Drupal Cloud and Acquia Marketing Cloud. It can be accessed in both platform-as-a-service (PaaS) and software-as-a-service (SaaS) with additional components such as Site Factory for multisite management, digital asset management (DAM), CDP, personalisation, and Campaign Studio.
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