Prince Khaled bin Alwaleed leads Saudi Sports for All delegation at London investment forum
LONDON: Prince Khaled bin Alwaleed led a high-level Saudi delegation at this week's Middle East Sports Investment Forum 2025 in London, where he highlighted the Kingdom's push to promote inclusive, community-based sports as part of its Vision 2030 reform agenda.
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The Saudi Sports for All Federation, represented by Prince Khaled in his capacity as president and Managing Director Shaima Saleh Al-Husseini, joined more than 300 delegates at the event held at Tottenham Hotspur Stadium on May 27-28.
Organized with the backing of the Saudi Ministry of Investment and in partnership with the Saudi Ministry of Sports, MESIF 2025 brought together investors, policymakers and sports leaders from across the MENA region to explore opportunities in the rapidly growing sports sector.
Prince Khaled praised the forum's organizers and sponsors for convening a cross-regional dialogue, highlighting the value of engaging both core and adjacent sectors in driving the future of sport across the Gulf and beyond.
Speaking on a panel, Al-Husseini said the SFA remained committed to measuring its social impact using a data-led approach.
'Our metrics are aligned with the World Health Organization's Global Action Plan and are informed by national surveys, digital platforms and direct community feedback,' she said.
Al-Husseini added that Saudi Arabia had already seen tangible improvements in public participation and gender equity, and that the SFA's long-term strategy centers on behavioral change, community ownership and evidence-based infrastructure development.
Discussions at MESIF 2025 covered a wide range of topics, including sports finance, innovation and technology, fan engagement, stadium infrastructure and the role of tourism in sports development.
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