JD Sports strengthens presence in Central and Eastern Europe
The brand's offer includes a curated mix of global sportswear giants such as Nike, adidas, Puma, and The North Face, complemented by its proprietary labels including Pink Soda and Supply & Demand. This combination supports JD's positioning as a destination for consumers seeking performance-led lifestyle and fashion-forward sportswear.
At the core of the CEE growth is a people-driven approach. JD's in-market teams are recognised for executing brand strategy and operations with precision and passion, contributing to rapid market penetration in a region with increasing appetite for international retail concepts.
As JD Sports deepens its investment in the CEE, the company signals both confidence in the region's long-term retail potential and its commitment to scaling through localized retail strategies backed by global resources.
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