JetBlue boosting its premium ticket options with EvenMore bundle rollout. What to expect
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JetBlue has launched its EvenMore premium ticket bundle, offering additional amenities for travelers.
The bundle includes perks such as extra legroom seats, complimentary drinks, premium snacks, and priority boarding.
Other airlines like Spirit and Frontier have also introduced similar premium bundles with benefits like guaranteed middle seats and early boarding.
JetBlue's EvenMore premium ticket bundle is officially on sale and the revamped service will be fully implemented across the airline's network on Tuesday.
'It's no secret that customers increasingly value unique experiences, so we're bringing together great service and affordable fares into a competitive, elevated travel option,' Marty St. George, JetBlue's president, said in a statement. 'Building on the success of Even More Space, the new EvenMore offers new amenities that our customers will love, in addition to the extra legroom they enjoy today.'
JetBlue and other low and ultra-low-cost carriers have increasingly been competing for premium passengers as leisure travelers continue to spend more on airline perks.
What JetBlue's EvenMore ticket bundle includes
When the EvenMore package gets fully implemented on Tuesday, customers who buy EvenMore tickets will get seats with extra legroom, among other amenities.
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The bundle includes:
Three complimentary alcoholic beverages
Premium snack options
Priority security access at some airports
Early boarding
Dedicated overhead bin space
Free headphones on request
JetBlue has long sold Even More Space seats with extra legroom, but its new bundled branding includes these other service improvements as well. Selecting an extra legroom seat during booking automatically includes all the perks of the bundle.
What other airlines are doing
Ultra-low-cost carriers Frontier and Spirit also recently announced more premium ticket bundles.
Spirit's Go Comfy bundle includes a guaranteed blocked middle seat, a checked and carry-on bag, priority boarding, a snack and a non-alcoholic drink.
Frontier's Business Bundle includes extra legroom seats and early boarding. The airline also announced a plan to update its planes with first-class-style seats at the front of the cabin, a layout that Spirit already has across its fleet.
Zach Wichter is a travel reporter and writes the Cruising Altitude column for USA TODAY. He is based in New York and you can reach him at zwichter@usatoday.com.
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