Coca-Cola confirms a cane-sugar version of its trademark soda will be sold in US
Trump said in a
social media post last week that Coca-Cola had agreed to use real cane sugar in its flagship product in the US, which has been sweetened with high fructose corn syrup since the 1980s. Coke did not immediately confirm the change, but promised new offerings soon.
On Tuesday, Coca-Cola Chairman and CEO James Quincey said Coke will expand its product range 'to reflect consumer interest in differentiated experiences'.
'We appreciate the president's enthusiasm for our Coca-Cola brand,' Quincey said in a conference call with investors on Tuesday. 'We are definitely looking to use the whole toolkitkit of available sweetening options.'
Quincey noted that Coca-Cola uses cane sugar in some other US drinks, such as its Simply brand lemonade and Honest Tea. Coca-Cola has also sold Mexican Coke, which is made with cane sugar, in the US since 2005.
'We're always looking for opportunities to innovate and see whether there's an intersection of new ideas and where consumer preferences are evolving,' Quincey said. 'It's a good sign that the industry, including ourselves, is trying lots of different things.'
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