Housing.com's former CEO Jason Kothari launches tech-first entertainment company Mythik
Jason Kothari, former CEO of Housing .com, has returned to the entertainment space with the launch of Mythik, a new tech-first venture aimed at bringing Eastern mythology, folktales, and history to a global audience.
Kothari, who has also held leadership roles at ecommerce platform Snapdeal and digital payments firm FreeCharge, said the global dominance of Western narratives in entertainment presents an opportunity for stories from the East to gain wider traction.
'Global entertainment has been dominated by Hollywood and Western stories. It's time to share Eastern stories - our history, culture, values, and greatest legends - with the world, leveraging cutting-edge technology across all aspects of the business to create a new tech-first entertainment company,' said Kothari.
While Mythik's slate of projects and rollout timelines are yet to be announced, the company's founding team includes former senior executives from Disney, Netflix, Amazon Studios, Jio, and Tencent. The venture plans to develop immersive storytelling formats targeting a potential audience of 3.5 billion people across Asia and beyond.
Kothari's entrepreneurial journey began while he was still at Wharton, when he acquired the bankrupt comic book publisher Valiant Entertainment and led its turnaround. He eventually sold the company to DMG Entertainment for $100 million. He also served as executive producer of Bloodshot, the Vin Diesel-led film based on a Valiant character.
Kothari joined Housing .com in August 2015 and was named CEO in November of that year following the exit of founding CEO Rahul Yadav. He later served as chief strategy and investment officer at Snapdeal and as CEO of FreeCharge, where he oversaw its sale to Axis Bank.
In addition to his executive roles, Kothari sits on the board of Emaar India and has previously advised companies including Balaji Telefilms and Noon.
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