The EWC Esports Embassy Finally Nails A Luxury Event Experience
With a view overlooking three of the main stages at the Esports World Cup, the Esports Embassy is the place to be for anyone looking to network at the event. Designed as a space for VIPs, EWC partners and any celebs that may find themselves at the Esports World Cup, the Embassy is a luxury retreat to meet other major players in the space away from the massive crowds on the ground.
'Last year was the first edition of the Esports World Cup, and we felt like something was missing,' said Mohammed Al Nimer, Chief Commercial Officer at the Esports World Cup Foundation. 'We didn't have a space where we could host VIPs, celebrities and sponsors. So we wanted to create something, a networking space, a VIP space, where those people could come, and we'd feel proud hosting them throughout the event. It's also something very new, it doesn't really exist in esports. You have attempts at premium lounges and similar areas, but with this type of format, quality and execution, I think we're the first to do it. It really came from a need because it was lacking, and we felt like we wanted to do something different.'
Positioned on the top floor of the building that houses three of the four main stages at the Esports World Cup, the long corridor like space has been transformed into a luxury lounge, offering the best views of the stages with floor to ceiling windows showcasing the entire arena. It's a perfect space to watch the games, but also to get business done with private meeting rooms, networking spaces and more than a few snacks and exceptional food to keep you fuelled throughout the day.
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It's also an ideal place to talk business and show off what esports is to newcomers. There is nothing quite like being in a packed out esports arena with thousands of fans cheering on as a champion is crowned, but for people who don't understand the game or the esports culture, that experience can be somewhat confusing and overwhelming. The Embassy allows the uninitiated to watch the action from a slightly less intense position, while still getting the full arena experience. Then, if they want to get right into the action, it's just a short walk to the main arena seating to join the crowd.
'A lot of people, when you invite them to EWC, say, 'oh, but I'm not a gamer,' this space makes it accessible for everyone because you don't have to be a gamer or an esports fan to enjoy it,' said Al Nimer. 'You can have an amazing atmosphere, great food, meet with clients in the meeting rooms, discuss projects, and then tour the festival as a kind of team-building activity.'
While you can just buy a ticket to the Embassy, this is a place designed for those making deals in the world of esports. The private meeting rooms are in near constant use, with deals and collaborations being discussed for the future. With the Esports World Cup now established as a major annual event, more and more people are wanting to get involved, and a lot of those conversations are being started at the Embassy.
'As a brand, when you invest in esports and the EWC, the audience feels like you're contributing to the success of their favourite sport,' said Al Nimer. 'It's massive, but it's still growing year-on-year towards billions of fans. Also, in the summer, there's usually not much happening in the region. The EWC has turned what is usually a dead season into a very active one. And within that, the Embassy offers a space brands can be proud to invite VIPs and C-level executives to.'
The Esports Embassy is impressive and finally seems to offer a functional luxury space at an esports event that lets you watch the action live, while also experiencing the finer things and being able to talk business. Other events have had similar experiences, but often tucked away backstage with the action taking place on screens showing the broadcast, instead of giving attendees a live view into the arena. It's a well executed idea, and while the masses will never experience it thanks to the exclusive guest list and high ticket price, for those who can get in, it should provide exactly what they are looking for.
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