Scent of a mother fuels Zakhele Mahlangu's perfume dreams

IOL News

09-05-2025

For Zakhele Mahlangu, every scent tells a story, rooted in the memories of his mother.
"My mother wore different scents depending on her mood and outfit. Sometimes bold sometimes fresh and clean," he said. "That's what inspired me. That's what made me want to create something that lasts."
As Mother's Day approaches, Mahlangu reflecnnnts the scent that started it all.
"She would leave the house smelling so good," he said. "That triggered me. The one thing that stays on your mind is your mom's scent."
The founder of Zak'cent Perfumes traces the start of his journey back to the scent of his mother, Sarah Nomasonto Mahlangu, getting ready for work.
For Zakhele Mahlangu, a scent carries more than a pleasant smell — it holds memories, defines identity, and gives purpose.
This memory stayed with Mahlangu as he moved from retail work in Johannesburg to developing his own perfume line,
Born and raised in Vosloorus, he started working in retail in 2006, moving through casual jobs and boutiques.
It was there that he began observing how people express confidence and presence, something that went beyond clothing.
"Clothing is there, but you need to spice it up with perfume to have a signature that describes you," he said.
Though he had been thinking about creating a perfume as early as 2015, it was only until 2022 that he found the right formula and officially started his business.
"I make the perfume myself, Mahlangu says. "I source the ingredients from South Africa and all over the world and I do the mixing myself."
Developing each scent takes time - trial, error and testing with friends and family to make sure it doesnt irritate the skin and last through the day.
Zak'scent currently sells through an online store and in partnership with Amkipkip, a local casualwear brand.
All perfumes are unisex and identified by numbers, something Mahlangu says makes it easier for customers to find what resonates.
"Numbers are universal. It is better for the client to remember which number makes them feel good."
The journey has not been easy. It's not easy to start a business by yourself, but it's part of learning,"Mahlangu said.
He is self taught, drawing from his retails contacts, books, videos and advice from experienced perfumers.
"You have to balance the artistry and the business. It's a difficult one, but I enjoy the challenge."
Perfume, for him, is tied closely to memory, emotion, and identity.
"People love to smell good. It triggers memory and boosts confidence," he said. "It can even change your mood."
He hopes to grow the brand, collaborate with others in the industry, and eventually create jobs.
"The biggest goal is to employ people, make them feel good about themselves while working for something big," Mahlangu said. "And to make a better world - though scent."