080 Barcelona Fashion reaffirms its role as Spain's premier international fashion platform
Over four days, more than 3,000 attendees gathered at the iconic Barcelona venue to experience the collections of 24 brands and designers, carefully selected based on their creative vision and commercial potential. The event's goal, as outlined by 080's director Marta Coca in an interview with FashionNetwork.com, was clear: to strengthen the platform's international projection and foster an organically built fashion community.
This latest spring edition signals a continued effort to position Barcelona as a global hub for cutting-edge, contemporary design—a mission that has guided the organisation over the past few seasons. 'There was a time when many brands left Barcelona to show elsewhere, which meant the city had lost relevance for them,' Coca admitted. 'Now, many have returned, and we hope they stay for the long haul.'
The week kicked off with a lineup of more classic, refined proposals, including Simorra's Japanese-inspired silhouettes, The Label Edition's timeless rock attitude, Eikō ai's effortless chic, Escorpion's Scottish-influenced looks, and Lola Casademunt by Maite's nostalgic journey to the beaches of Normandy.
Day two focused on bold, creative voices, led by Guillermo Justicia, winner of the top prize at the Rec.0 festival in collaboration with 080. The day continued with Compte Spain's reinterpretations of everyday objects, 404 Studio's capsule inspired by the film Hackers, Custo Barcelona's free-spirited aesthetic, Txell Miras 's sculptural fabric play, and Ernesto Naranjo's take on Ziegfeld Follies through a modern lens.
On day three, emerging talent and innovation took center stage. AAA Studio opened with a raw exploration of Gen Z's exhaustion in the face of adulthood, followed by Alvar Merino's functional urbanwear, Doblas's artistic tailoring, Juan Vidal's exploration of vulnerability and duality, and Eñaut's reflection on beauty standards and personal perception. The day culminated with two high-impact shows: María Escoté 's capsule in collaboration with Warner Bros., Discovery Global Consumer Products, featuring playful nods to Superman, and Dominnico's mash-up of Western references and after-dark glamour.
A pivotal investment from the city of Barcelona
A major announcement came on the third day when Barcelona Mayor Jaume Collboni and Minister of Business and Employment Miquel Sàmper confirmed the City Council's new financial involvement. Until now, 080 had operated on a €2 million budget supported by the Catalan government and private sponsors. This fresh investment coincides with both institutions—local and regional—being led by the same political party (PSC) for the first time in years. According to Coca, the funding will be 'vital,' particularly for securing a new venue from 2026 onward.
The 35th edition concluded with a showcase of more experimental and emotionally charged collections. Kicking off the final day was Anel Yaos, who presented a poignant collection inspired by his sister, followed by Maison Moonsieur's futuristic reinterpretation of 1920s femininity. Rubearth brought a vibrant menswear collection that blended design, art, and technology with an imaginative spirit. The day wrapped with standout presentations from ManéMané, whose defiant collection explored themes of freedom; Habey Club, offering a poetic narrative inspired by the life and work of photographer Vivian Maier; and Acromatyx, which delivered a timeless black capsule evoking the cultural heritage of Extremadura.
While the upcoming autumn edition will remain at the UNESCO -listed modernist former hospital, 080 Barcelona Fashion plans to relocate to a new venue starting in 2026. The move responds to the growing space demands brought on by the event's steady expansion in recent seasons and will be made possible thanks to the newly announced investment from the Barcelona City Council. Although the exact location has yet to be revealed, Marta Coca noted that the team is searching for a strategic, iconic space in the city—whether modernist or brutalist in style, with neutral interior spaces—where the event could be held for at least three to four consecutive years.
Hashtags
Try Our AI Features
Explore what Daily8 AI can do for you:
Comments
No comments yet...
Related Articles
France 24
3 hours ago
- France 24
Ombudsman gives Gosden another International, Derby hero Lambourn loses
Gosden, who shares training duties with his son Thady, might have feared a case of deja vu after another stable star Field of Gold was beaten by his pacemaker at Goodwood in the Sussex Stakes. Rab Havlin set a searing pace on Ombudsman's pacemaker Birr Castle and when he was 25 lengths clear it looked like he might pull off a shock on the 150/1 shot, sent over from France by Andre Fabre. However, he began to tire and William Buick found an extra gear on Ombudsman to take the honours with second favourite Delacroix, who had beaten him in their previous clash the Eclipse Stakes, finishing runner-up. Birr Castle took third and a hefty cheque of £141,000 ($190,000), due reward for his efforts -- Buick doing a high five with Havlin for his riding performance. Japanese runner Danon Decile failed to justify his tag as third favourite, watched on television by an estimated 3 million people back in Japan, finishing second last of the six runners with his connections saying "there were no excuses". For Buick, though, it was a bitter sweet victory as he dedicated the victory to a close friend. "Lost a dear friend last week," said the 37-year-old Norway-born jockey. "I was meant to be having dinner with him tonight but he passed away suddenly." Gosden said he had been worried at one stage Fabre's horse would win. "With two furlongs to run I thought Andre had won the race!" said Gosden. "But Ombudsman is a lovely horse, he won it emphatically, he has only been beaten in the Eclipse this season and that was a muddling affair. "He is getting better and better, he's a proper horse." 'Where he belongs' Earlier the warning signs were out for Ryan Moore and Lambourn a fair way from home in the Group Two Voltigeur Stakes. As he faded to fifth it was Pride of Arras, a horse that finished well behind him both at Epsom and in the Irish Derby, that prevailed. Well fancied for Epsom when he won the Dante at York in May, it appeared trainer Ralph Beckett's decision to geld him had transformed him. The only downside is that it rules him out of running in the oldest classic, the English St Leger at Doncaster in September. "He is just a very good horse," said Beckett. "There is never one specific factor in losing one's form, there are layers. "He needed gelding. After his two disappointing Derby runs the game was gone as regards being a stallion. "He is now back to where he belongs, it is fantastic." Beckett was loathe to say it was his greatest training performance. "I suppose at the end of the year we will be proud to have got him back to the top tier." Winning jockey Rossa Ryan said gelding him had been the right call. "I won't lie, I lost a bit of belief in him," he said. "Form, though, is temporary, class is permanent and he showed that in the Dante and today." Distant Storm cost Dubai's Godolphin Operation 1.9million euros but the 11/10 favourite failed to sparkle in the Group Three Acomb Stakes fading to finish third behind Gewan and Aidan O'Brien's Italy. Gewan's victory owed much to jockey PJ McDonald, who has struck up a great relationship with trainer Andrew Balding. This was his 17th winner in 55 rides for him. Gewan, whose performance earned him a 16/1 quote for next year's English 2000 Guineas, had shown he has the ideal big race temperament by falling asleep in his box an hour before the race. "He is so laid back, an ideal ride" purred McDonald.
Fashion Network
5 hours ago
- Fashion Network
Swatch ad that sparked backlash puts focus on risky campaigns amid diversity rollbacks
American Eagle's ad featured Sydney Sweeney - an actor popular with Gen Z and known for her parts in hit shows including "The White Lotus" and "Euphoria" - who played on the similarity between the words "jeans" and "genes." The commercial was widely panned on social media for possibly raising issues of genetic traits in a racial context. US President Donald Trump even weighed in on the controversy, calling the commercial by Sweeney, a registered Republican, the "HOTTEST ad out there" and saying "Being WOKE is for losers." Dunkin followed with an ad featuring actor Gavin Casalegno promoting a new summer drink called Golden Hour. In the ad, Casalegno attributes his tan to genetics, saying "This tan? Genetics. I just got my colour analysis back. Guess what? Golden summer. Literally." Swatch, American Eagle Outfitters and Dunkin did not immediately respond to requests for comment. Businesses - especially those that make money from buzzy trends - are pushing the envelope as recent federal actions have shifted the legal and regulatory landscape surrounding diversity, equity, and inclusion (DEI) programs. The notion of inclusivity had been a cornerstone of many companies' marketing since 2020, when the death of a Black man, George Floyd, at the hands of Minneapolis police, became a catalyst for the Black Lives Matter movement. Five years later, that idea has been de-emphasised. "Marketers are between a rock and a hard place. They know that the more inclusive they are, the less likely they are to get some social media buzz,' said Allen Adamson, co-founder of marketing consultancy Metaforce. They are taking more risks to try to break through to a younger, targeted audience, he said. Any gains from these ads, though, could be short-lived. They risk harming a brand's reputation in the longer run and may alienate a large consumer base of non-white shoppers, branding experts said. 'Whether it's the Black consumer, the Asian consumer, the Latin consumer, when American Eagle does an ad like that, they're excluding and they're leaving money on the table,' said Angeli Gianchandani, an adjunct professor at New York University and a brand strategist who has worked with the likes of Tiffany. Gianchandani said while non-Hispanic white Americans dominate US buying power, these other demographics are growing faster. L'Oréal faced criticism this month for partnering with a content creator on OnlyFans who posts lifestyle as well as adult content. The move went against the company's own stated guidelines for working with social media influencers that says these partners will not "engage in behaviours which could be interpreted as... pornography." Elf's ad that starred Matt Rife, a comedian who has made headlines for his joke about domestic violence, drew swift and sharp reaction online. It prompted an apology from the company whose trendy, inexpensive products are a hit with young shoppers. L'Oreal and Elf did not immediately respond to requests for comment. "That is not a blind spot; that is a brand knowingly stepping into controversy with someone who does not align with its values," said Gianchandani, calling the move an "unforced error." Unlike Elf, and also Swatch, which apologised quickly for their ads, American Eagle stood by its campaign. Ashley Schapiro, American Eagle's vice president of marketing, said on LinkedIn that on a Zoom call with Sweeney, company executives asked her, 'How far do you want to push it?' 'Without hesitation, she smirked and said, 'Let's push it. I'm game.' Our response? 'Challenge Accepted'."
Fashion Network
5 hours ago
- Fashion Network
Swatch ad that sparked backlash puts focus on risky campaigns amid diversity rollbacks
In an era of short attention spans and a White House that has declared war on diversity programs, companies are embracing edgier marketing. But the strategy can carry risks. Swiss watchmaker Swatch recently got in trouble for an ad that mimicked racist taunts against Asians and had to apologise. The ad featured an Asian male model pulling up and backwards the corners of his eyes in a "slanted eye" pose. It was not clear if the mistake was an intentional bid to grab attention. The Swatch misfire was just one in a growing number of norm-breaking advertisements that come amid a rollback in diversity programs in the US. In addition, shoppers' constrained budgets and short memories have prompted companies to green-light riskier ads that they hope will help them stand out in a competitive market. In pursuit of going viral, companies including American Eagle Outfitters, Dunkin Donuts and Elf Beauty recently released advertisements that were immediately criticised on social media for seemingly promoting white-centric beauty ideals, or for hiring celebrity endorsers who might have negative associations. American Eagle's ad featured Sydney Sweeney - an actor popular with Gen Z and known for her parts in hit shows including "The White Lotus" and "Euphoria" - who played on the similarity between the words "jeans" and "genes." The commercial was widely panned on social media for possibly raising issues of genetic traits in a racial context. US President Donald Trump even weighed in on the controversy, calling the commercial by Sweeney, a registered Republican, the "HOTTEST ad out there" and saying "Being WOKE is for losers." Dunkin followed with an ad featuring actor Gavin Casalegno promoting a new summer drink called Golden Hour. In the ad, Casalegno attributes his tan to genetics, saying "This tan? Genetics. I just got my colour analysis back. Guess what? Golden summer. Literally." Swatch, American Eagle Outfitters and Dunkin did not immediately respond to requests for comment. Businesses - especially those that make money from buzzy trends - are pushing the envelope as recent federal actions have shifted the legal and regulatory landscape surrounding diversity, equity, and inclusion (DEI) programs. The notion of inclusivity had been a cornerstone of many companies' marketing since 2020, when the death of a Black man, George Floyd, at the hands of Minneapolis police, became a catalyst for the Black Lives Matter movement. Five years later, that idea has been de-emphasised. "Marketers are between a rock and a hard place. They know that the more inclusive they are, the less likely they are to get some social media buzz,' said Allen Adamson, co-founder of marketing consultancy Metaforce. They are taking more risks to try to break through to a younger, targeted audience, he said. Any gains from these ads, though, could be short-lived. They risk harming a brand's reputation in the longer run and may alienate a large consumer base of non-white shoppers, branding experts said. 'Whether it's the Black consumer, the Asian consumer, the Latin consumer, when American Eagle does an ad like that, they're excluding and they're leaving money on the table,' said Angeli Gianchandani, an adjunct professor at New York University and a brand strategist who has worked with the likes of Tiffany. Gianchandani said while non-Hispanic white Americans dominate US buying power, these other demographics are growing faster. L'Oréal faced criticism this month for partnering with a content creator on OnlyFans who posts lifestyle as well as adult content. The move went against the company's own stated guidelines for working with social media influencers that says these partners will not "engage in behaviours which could be interpreted as... pornography." Elf's ad that starred Matt Rife, a comedian who has made headlines for his joke about domestic violence, drew swift and sharp reaction online. It prompted an apology from the company whose trendy, inexpensive products are a hit with young shoppers. L'Oreal and Elf did not immediately respond to requests for comment. "That is not a blind spot; that is a brand knowingly stepping into controversy with someone who does not align with its values," said Gianchandani, calling the move an "unforced error." Unlike Elf, and also Swatch, which apologised quickly for their ads, American Eagle stood by its campaign. Ashley Schapiro, American Eagle's vice president of marketing, said on LinkedIn that on a Zoom call with Sweeney, company executives asked her, 'How far do you want to push it?' 'Without hesitation, she smirked and said, 'Let's push it. I'm game.' Our response? 'Challenge Accepted'." © Thomson Reuters 2025 All rights reserved.
