PepsiCo India and The Social Lab Scale Sustainable Waste Solutions Across Four Cities with ‘Tidy Trails'

Fashion Value Chain

06-06-2025

Tidy Trails, a community-driven initiative, focuses on responsible plastic waste management through collection, segregation, and recycling
Tidy Trails launched in New Delhi and Pune and extended in Agra and Guwahati
PepsiCo India, in collaboration with The Social Lab (TSL), has announced the expansion of its flagship plastic circularity initiative, Tidy Trails-a community-driven program focused on responsible plastic waste management through collection, segregation, and recycling to drive long-term environmental impact.
PepsiCo India's Special Mobile Van to collect post-consumer plastic waste from local establishments
The initiative has now been launched in New Delhi's Chandni Chowk and Pune's FC College Road, with further expansion in Agra and Guwahati, building on the success of earlier editions in these cities. This strategic rollout reinforces PepsiCo India's commitment to fostering cleaner, more sustainable urban environments.
Guided by its Partnership of Progress philosophy, Tidy Trails brings together local administrations, market associations, shopkeepers, and consumers to drive meaningful behaviour change around plastic waste segregation and recycling-creating a collaborative model for circularity at the community level.
As part of the initiative, a special mobile van will be deployed to collect post-consumer plastic waste from local establishments. The effort aims to encourage citizens to maintain cleaner surroundings and foster a culture of tidiness-setting positive examples and inspiring other communities to adopt responsible waste practices.
At the heart of the Tidy Trails initiative is a powerful idea: transforming plastic waste into purpose. Collected plastic is repurposed into functional items such as benches and chairs, which are installed in public spaces like parks, community centres, and marketplaces. These installations not only enhance the utility and aesthetics of these areas but also serve as daily reminders of the value of sustainable living.
Through on-ground campaigns, informative signage, and interactive community engagement, Tidy Trails is driving visible and lasting behavioral change-ensuring that plastic waste is not discarded, but reimagined into something meaningful for the community.
Speaking on the expansion, Ms. Yashika Singh, Chief Corporate Affairs Officer and Sustainability Head, PepsiCo India and South Asia, said, 'The launch of Tidy Trails in Delhi and Pune, along with its expansion in Agra and Guwahati, underscores our commitment to scaling sustainable, community-led solutions for post-consumer plastic waste management. Guided by our Partnership of Progress philosophy, we believe meaningful change is only possible through collective action. The success of Tidy Trails in Agra and Guwahati-driven by strong community engagement and support from local administrations-has laid a solid foundation for this next phase. We're proud to collaborate with partners like The Social Lab and local municipalities to deliver real, on-ground impact.'
Mr. Sahil Arora, Chief Executive Officer, The Social Lab (TSL), said, 'We are proud to partner with PepsiCo India for this noble initiative. At TSL, we are committed to protecting the environment and supporting circular economy efforts through programs like Tidy Trails. Plastic waste is one of the biggest environmental challenges today, but when reused and recycled, it can offer valuable solutions. Through this initiative, we aim to bring together communities, businesses, and policymakers to encourage the responsible use, recycling, and reuse of plastic.'
Since its inception, the Tidy Trails initiative has collected over 68,000 kg of plastic waste, driven by active participation from local shopkeepers and communities. The program currently facilitates the daily collection of approximately 274 kg in Agra and 386 kg in Guwahati-demonstrating consistent, grassroots-level impact.
With a reach of over 1.9 lakh people, the initiative continues to drive behavioral change around responsible plastic waste management through sustained community engagement and awareness efforts.
As Tidy Trails expands its footprint, it stands as a compelling example of how collective action-across local communities, municipal bodies, and socially responsible businesses-can accelerate the transition toward a cleaner, greener, and more sustainable future.
About PepsiCo India
PepsiCo products are enjoyed by consumers more than one billion times a day in more than 200 countries and territories around the world. PepsiCo generated nearly $92 billion in net revenue in 2024, driven by a complementary beverage and convenient foods portfolio that includes Lay's, Doritos, Cheetos, Gatorade, Pepsi-Cola, Mountain Dew, Quaker, and SodaStream. PepsiCo's product portfolio includes a wide range of enjoyable foods and beverages, including many iconic brands that generate more than $1 billion each in estimated annual retail sales.
Guiding PepsiCo is our vision to Be the Global Leader in Beverages and Convenient Foods by Winning with pep+ (PepsiCo Positive). pep+ is our strategic end-to-end transformation that puts sustainability and human capital at the center of how we will create value and growth by operating within planetary boundaries and inspiring positive change for planet and people. For more information, visit www.pepsico.com, and follow on X (Twitter), Instagram, Facebook, and LinkedIn @PepsiCo.