Market research
Latest Use this framework to mitigate the risks. Save Share From the July–August 2025 Issue
Here's how marketers should prepare for the inevitable. Save Share From the July–August 2025 Issue
Color symbolism guides are a helpful starting point, but there are many factors that go into how your logo is perceived.
How to sell your product when generative AI becomes the consumer.
Six strategies for getting people to love—and buy from—your AI chatbot.
A successful go-to-market strategy requires good communication from the C-suite.
How user-centric product design can enable both. Save Share From the May–June 2025 Issue
In a world full of distractions, your best strategy may be to embrace them. Save Share April 21, 2025
An analysis of over 110,000 online reviews shows that persuasiveness depends on how frequently the item in question is likely to be purchased. Save Share February 18, 2025
Frequent reviewers have more stringent standards, which can lower scores for high-quality products. Here's how to fix that. Save Share January 09, 2025
A survey of 937 organizations found that many remain stuck in a counterproductive approach to making deals. Save Share December 18, 2024
The future belongs to the products that adapt to new contexts and create sustainable value over time. Save Share December 18, 2024
A study of 275,000 customers found that the option to pay in installments increased revenue — but was used most by financially constrained shoppers. Save Share November 26, 2024
The five dimensions to consider—and how AI can help Save Share From the November–December 2024 Issue
Consumers change and grow. Your offerings should, too. Save Share From the November–December 2024 Issue
Retailers can use discounting to generate sales without damaging a brand's reputation. Save Share September 25, 2024
A team of academics studied what happened when Yelp and Wayfair labeled products made by Black- and Latinx-owned businesses. Save Share August 13, 2024
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