Digital Dubai Unveils AI-Powered Virtual Emirati Family
Digital Dubai has announced the launch of the first-ever AI-powered virtual 'Emirati Family'. This initiative aims to improve the digital quality of life and strengthen Dubai's status as a global hub for digital transformation.
The virtual family serves as a new communication tool to deliver government messages in a relatable and accessible way. Designed to reflect Emirati values, the characters are part of a broader effort to humanize digital services.
The first character, known as 'The Girl', made her debut in a short video shared across social media platforms. She wears traditional Emirati attire with a modern touch and is designed to appeal to children and families. Digital Dubai revealed that the character encourages dialogue around AI, technology, and digital services.
To increase community participation, the public was invited to choose a name for the character. The three options provided were 'Dubai', 'Mira', and 'Latifa'. Future characters will include a father, mother, and brother.
The full family will represent a complete digital Emirati household.
These AI-powered avatars will help deliver engaging and educational messages about Dubai's digital services. The content will be tailored for people of all ages, cultures, and backgrounds, making it inclusive and user-friendly.
Digital Dubai reported that the initiative aligns with its goal to build a smarter, more sustainable city. It also supports the development of interactive, AI-driven communication tools that reflect local culture and values.
By using virtual characters, Digital Dubai aims to connect with new generations in their preferred digital language. The project highlights how artificial intelligence can support community engagement and digital awareness in innovative ways.
Ultimately, the initiative reflects Dubai's broader vision of using digital innovation to enhance quality of life, promote well-being, and strengthen its leadership in the digital domain.
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