Sin-Kung Logistics rebrands aviation arm, enters private passenger charter market
LOGISTICS service provider Sin-Kung Logistics Bhd has renamed its aviation subsidiary, Prima Air Sdn Bhd, to Sin-Kung Airways Sdn Bhd as part of its expansion from air cargo operations into the private passenger charter segment.
In a statement, the group announced that Sin-Kung Airways will soon launch non-scheduled passenger services using its Piaggio P180 Avanti II aircraft, marking the company's formal foray into the chartered air travel market.
Operational rollout is targeted for the third quarter of 2025 (3Q25), with the airline planning to lease three aircraft by year-end. The first aircraft delivery is expected in July 2025.
Initial charter routes will cover Kuala Lumpur, Kota Kinabalu, Labuan (Sabah) and Hong Kong (HK) International Airport, serving industries such as e-commerce cargo, pharmaceuticals, semiconductors, oil and gas (O&G) and perishables.
By integrating air cargo with its existing logistics ecosystem, the group is positioning itself to provide an end-to-end supply chain solution, combining trucking and cross-border air logistics.
The move is expected to strengthen the group's service offerings for both domestic and international clients.
Sin-Kung views the expansion into air services as a strategic complement to its established airport-to-airport road feeder network in Malaysia and Singapore, giving the company an edge in the competitive regional logistics space.
The group believes the integrated approach will lead to greater operational efficiency and improved service delivery.
'This name change is part of Sin-Kung Group's broader corporate strategy to align all operations under a unified identity that reflects its core competencies as an air cargo transportation specialist.
'With Sin-Kung Airways, the company is embarking on an air cargo business to complement and enhance its existing logistics operations,' said the group's MD of Sin-Kung Logistics Alan Ong.
Sin-Kung Airways will operate
in three segments: Air cargo, private jet charter services, and aircraft maintenance, repair and overhaul (MRO).
The airline holds both an Air Service Permit (ASP) and an Air Operator Certificate (AOC), allowing it to operate non-scheduled commercial air transport services.
Meanwhile, Sin-Kung Logistics continues to offer a wide range of services including trucking, particularly airport-to-air- port road feeder services across Peninsular Malaysia, Singapore and Thailand. Its portfolio also includes container haulage, warehousing and distribution, licensed brokerage and forwarding, express delivery and cargo escort services. — TMR
This article first appeared in The Malaysian Reserve weekly print edition
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