Shoppers can't get enough of the hand-painted fashion trend - this is the Aussie-born brand leading the charge
That leap of faith became MAKU the Label, a Melbourne-based fashion brand that launched in 2024 and is already making waves for its mix of wearable art, thoughtful design and storytelling.
The label's latest release, the Wildflower collection, is a heartfelt nod to resilience, natural beauty and the courage it takes to live authentically.
Each piece is more than just fabric and thread. From hand-drawn botanicals to vintage-inspired graphics, the garments feel like living canvases, carrying the same emotional depth as the art they stem from.
Maku's designs begin in her family home, which she shares with her husband Kyall and their two children, making the process as personal as the pieces themselves.
Every brushstroke reflects not only her creative spirit but also her belief that fashion should connect to the values of the people wearing it.
The Wildflower collection features a line-up of ready-to-wear staples that balance practicality with artistry.
The standout Wildflower Bomber is reversible, with a quilted pomegranate lining on one side and delicate botanical illustrations on the other.
The Love Bug Long Sleeve brings a playful, whimsical twist to everyday dressing, while the Wildflower Long Sleeve showcases original artwork in a relaxed silhouette.
Completing the range, the Linen Pants are breathable and tailored, $149, delivering comfort without compromising on design.
What sets MAKU apart isn't just the artistry, but the ethos behind it. The brand is built on a foundation of sustainability and responsibility, working with partners and suppliers who share the same values.
MAKU the Label is available through The Iconic, Stylerunner, Superette and their own website, giving shoppers an easy way to add a touch of artistry to their wardrobes.
For those looking for clothes that tell a story while still being versatile and wearable, the Wildflower collection is one to keep an eye on.
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