Freddy Hirsch renews and expands SA Rugby partnership
The spice and ingredients giant renews its SA Rugby partnership and extends support to all national teams.
SA Rugby has renewed its partnership with the Freddy Hirsch Group (FHG) for another four years, expanding the agreement to now include all of South Africa's national rugby teams.
This partnership, which was first formed in 2023, is reinforcing FHG's commitment to building national pride at every level of the game.
Part of the motivation for renewing and widening the deal is the overwhelming demand for the ever-popular Oom Freddy's range, which has become a true household staple across South Africa.
In addition to continuing its support of the Springboks, Freddy Hirsch will extend its partnership to include the Springbok Women, Blitzboks, Springbok Women's Sevens, and the junior national teams (youth and U20 sides) for men and women.
Rian Oberholzer, CEO of SA Rugby, welcomed the renewal: 'Braai is an integral part of the South African rugby experience, and Freddy Hirsch has already proven to be an outstanding partner for the Springboks.
'Our players and staff constantly tell us how much they love the Oom Freddy's products in their own homes, so we're thrilled that they have chosen to expand their support across all our teams. We look forward to four more years of this innovative and inclusive partnership.'
By broadening its involvement, Freddy Hirsch aims to bring the joys of braai to every rugby occasion – from international Test matches to grassroots tournaments. As the country's 'Spice Champions,' Freddy Hirsch will celebrate South Africa's twin passions of rugby and braai. Importantly, FHG is dedicated to making this experience accessible to everyone.
'We are honoured and excited to continue our journey with SA Rugby,' said Clive
Moore, Group Head of Marketing at Freddy Hirsch.
'Rugby and braai are at the heart of South African culture, and it is a privilege for us to play a part in bringing them together. We're passionate about giving fans all we have to make every game memorable.
'Over the next four years, we look forward to extending our support to all our national teams – from the Springboks to the women's and junior squads.'
With this four-year extension, Freddy Hirsch and SA Rugby are reinforcing a shared commitment: to celebrate South Africa's rugby heritage and braai tradition hand-in-hand, making every moment – on and off the field – something all of us can savour.
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