Dräger awarded Veterans Health Administration (VHA) contract for surgical lighting and equipment booms to support acquisition efficiency
Veterans Health Administration (VHA) has awarded Dräger a five-year, single-award Non-Expendable (NX) Equipment Program requirements contract for surgical lighting systems and equipment booms (Contract # 36C10G24D0105).
TELFORD, Pa., April 21, 2025 /PRNewswire/ -- Dräger, an international leader in medical and safety technology, has been awarded a contract by the U.S. Department of Veterans Affairs (VA) under the Non-Expendable (NX) Equipment Program. This agreement covers surgical lighting and equipment boom systems to support operating room (OR) and other environments within VA medical facilities, making them available to order via VHA's National Equipment Catalog (NEC).
The award of this NX contract reflects Dräger's commitment to delivering innovative, reliable solutions that can support clinical effectiveness and long-term value. Dräger's Polaris surgical lighting systems are designed to help enhance surgical precision, improve workflow efficiency, and focus on patient safety—all while supporting efforts to manage operational costs.
"This contract reinforces Dräger's continued collaboration with the Veterans Health Administration," said Steve Menet, senior vice president of sales, hospital solutions at Draeger, Inc. "It provides a streamlined path for VA medical centers to access our clinically proven solutions, which are backed by dedicated service and support."
The NX Equipment Program is designed to simplify procurement and improve purchasing efficiency for participating VA facilities. The contract offers a pre-competed acquisition option that can help reduce administrative burden and facilitate timely access to equipment.
For more information about Dräger surgical lighting and OR boom solutions, please visit:
https://www.draeger.com/en-us_us/Productfinder/Medical-Lights/Surgical-Lights
https://www.draeger.com/en-us_us/Productfinder/Medical-Supply-Systems
You can find more information and pictures in our press center:https://www.draeger.com/en-us_us/Newsroom/Press-Center
Dräger. Technology for Life®
Dräger is an international leader in the fields of medical and safety technology. Our products protect, support, and save lives. Founded in 1889, Dräger generated revenues of around € 3,4 billion in 2024. The Dräger Group is currently present in over 190 countries and has more than 16,000 employees worldwide. Please visit www.draeger.com for more information.
ContactCommunications: Melanie Kamann, Tel. +49 451 882-3202, melanie.kamann@draeger.comPress Contact North America: Laura Edwards, Tel. +1 215 565-5868, laura.edwards@draeger.comInvestor Relations: Thomas Fischler, Tel. +49 451 882-2685, thomas.fischler@draeger.com
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Business of Fashion
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- Business of Fashion
The Year Pride Went Beige
For the past half-decade, Connor Clary has racked up tens of millions of TikTok likes for his sardonic reviews of branded Pride collections. In previous years, he poked fun at what he dubs a 'rainbow barf' aesthetic, including a Target shirt saying, 'Sorry, can't think straight' with a picture of a rainbow-hued brain or a bright green boilersuit with the word 'Gay' plastered in yellow across the back. This year, the theme of many corporate Pride efforts could best be described as 'in the closet,' he said. Clary has reviewed a beige Target Pride collection called 'New Neutrals,' dark denim jorts from Abercrombie & Fitch and a 'bizarre' number of other items that could easily pass for non-Pride clothing. It's not just fewer rainbow tank tops. Obvious political statements, envelope-pushing looks by LGBTQ+ artists, casting of trans models in campaigns and defiance of gender norms are rarer this year. Influencers and LGBTQ+ activists have rolled their eyes at corporate Pride celebrations for years, viewing these efforts as rainbow-washing — latching onto the cause mostly for its marketing potential — or just plain tacky. But the subdued tenor to 2025 Pride merch comes as many brands are avoiding public engagement with progressive causes amid a backlash by right-wing activists and the Trump administration, which has shaken the private sector by declaring DEI efforts unlawful and threatening to release a list of 'woke companies.' In one survey by Gravity Research, a risk management firm, 39 percent of corporate leaders said they planned to reduce 2025 Pride activities, with 61 percent citing fear of retaliation from Trump as a reason. LGBTQ+ youth nonprofit The Trevor Project 'has seen a dip in support from corporate partners this year,' said a spokesperson, and many cities' Pride parade organisers report a steep drop in sponsorships. Steering clear of rainbow T-shirts has its own risks. Target's sales are down from last year due in part to its public retreat from diversity efforts, chief executive Brian Cornell acknowledged in a May earnings call. Nike raised eyebrows last year for not releasing a Pride collection for the first time since 1999; this year it's back with sneakers in collaboration with a pair of WNBA stars (Nike-owned Converse is also out with its usual colourful collection of canvas shoes). A retreat from LGBTQ+ rights can not only alienate customers but also hurt recruitment, creative partnerships and influencer relationships, said Brent Ridge, founder of skincare brand Beekman 1802. 'It just depends on how visible you have been in the past, and how invisible you are now,' he said. 'It's more about the contrast between the two.' The brand's Pride collection includes soap and moisturiser with rainbow packaging designed by residents of the Ali Forney Center. 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Clary has called out five brands so far for putting out Pride-labeled items that could pass for everyday clothing, including plain denim items, a green oxford shirt and shorts set and a Britney Spears tank top from Abercrombie & Fitch; an earlier year saw the brand's collection draw on American artist and activist Keith Haring. In the UK, Adidas labels a Jeremy Scott collaboration as a 'Pride' collection, but doesn't connect it to the celebration on its US site. There, the Pride landing page displays sneakers available year-round, along with a mention of its partnership with the LGBTQ+ nonprofit Athlete Ally. An Adidas representative said the Jeremy Scott collaboration 'is available in the US as part of the Pride collection,' pointing out a banner saying 'love lifts us up' on a separate landing page minus the term 'Pride.' The titles of the Jeremy Scott Adidas collaboration page on the brand's UK site (top) and US site (bottom). 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The denim brand also tags several pride products with the triangle symbol used by queer activists starting in the 1970s, 'proving that you can go beyond rainbows and remind people that the personal is political,' said Michael Wilke, the founder and executive director of LGBTQ-focused marketing consultancy AdRespect. Beauty labels that have stood by the LGBTQ+ community for decades are also staying active. Kiehl's, a Pride supporter since the 1980s, has an in-store campaign and is donating $150,000 to the Ali Forney Center, while MAC Cosmetics' 30-year-old Viva Glam initiative will donate $1 million and 100 percent of proceeds of a special-edition Kim Petras lip gloss to charities. Sephora teamed up with Haus Labs and Lady Gaga's Born This Way Foundation for a Pride campaign donating $1 from every purchase. Aesop is sponsoring its fifth annual Queer Library in select stores, giving away free copies of books by queer authors in partnership with Penguin Random House and the ACLU. Kim Petras poses with MAC Cosmetics' special-edition lip gloss for Pride 2025. (MAC Cosmetics) Pairing Pride marketing and merchandise with donations helps brands counter accusations of rainbow-washing. Experts also highlight the importance of continuing to elevate the work of smaller artists in the community, especially in the face of right-wing backlash. Not all brands have given in to their own customers' blowback. Nascar has eschewed critics of its kitschy rainbow Pride shirts with phrases like 'Slaytona.' One with 'Yaaascar' in rainbow letters was among the only Pride items that Clary has accepted as a PR gift. 'The move is to crop it and then wear it,' said Clary.

Business Insider
2 hours ago
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In their investment era: Swifties celebrate helping their idol reclaim her music
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Yahoo
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