Bajaj planning a new 125cc motorcycle: Will the upcoming bike be a new Pulsar, Discover or CT125X?
Bajaj Auto
is preparing to launch a new 125cc motorcycle in an effort to expand its presence in India's commuter bike segment, which contributes significantly to the company's overall sales. The company is yet to reveal full details, but the new addition is expected to help the manufacturer tap deeper into a competitive market that includes models from Hero, Honda, and TVS.
Bajaj upcoming 125cc motorcycle: New model aimed at core commuter market
Bajaj currently offers four models in the 125cc segment—Pulsar 125, Pulsar NS125, Pulsar N125, and the recently launched Freedom CNG bike. These models are priced between ₹85,178 and ₹1.11 lakh (ex-showroom, Delhi). The upcoming model is expected to join this lineup, though the company has not disclosed whether it will carry the Pulsar name or be launched under a different brand.
The launch is part of Bajaj's strategy to strengthen its position in the 125cc motorcycle segment, which the company considers crucial. The segment has grown steadily in recent years and accounts for about 28% of the Indian motorcycle market.
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125CC bike segment most competitive
This segment is one of the most competitive in India, featuring rivals like the Hero Xtreme 125R, TVS Raider, and Honda SP125. Bajaj's current presence is largely built around its sporty Pulsar line-up, which already has three models in this category.
Possibilities include revival of Discover or CT series
There is speculation that the company might revive the Discover brand, which was previously popular in the Indian market. Another possibility is that Bajaj could bring back the CT125X, which was recently discontinued. Both Discover and CT models were known for their value-oriented positioning and wide customer base.
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Branding decision still under discussion
On an earnings call, Rakesh Sharma commented on the branding strategy: 'So that question is still open. As the product sort of acquires its specs and its full form, we will decide on the branding. I can say that the 125cc segment, in particular, not the 125cc+, the 125cc segment is almost equal to the executive 100cc segment, which is like 28 percent of the Indian motorcycle industry is just the 125cc segment. And we can see two or three sub-segments emerging over here. Freedom is, of course, an innovation, though it's a 125cc, but it cuts across different cc classes and is the proposition for the long-distance rider who is very keen to save money because of long-distance riding. Now, whether there is space for one more brand beside Pulsar will be based on careful analysis of how distinct these sub-segments are. This work is going on and we will conclude this and reveal it to you closer to the time when we launch the product.'
Bajaj new 125cc motorcycle: Launch details
While no official launch date has been announced, industry observers expect Bajaj to share more information in the coming months. The final branding, specifications, and market positioning will be announced soon.
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