Latest news with #Pulsar125
Time of India
4 days ago
- Automotive
- Time of India
Bajaj planning a new 125cc motorcycle: Will the upcoming bike be a new Pulsar, Discover or CT125X?
Bajaj Auto is preparing to launch a new 125cc motorcycle in an effort to expand its presence in India's commuter bike segment, which contributes significantly to the company's overall sales. The company is yet to reveal full details, but the new addition is expected to help the manufacturer tap deeper into a competitive market that includes models from Hero, Honda, and TVS. Bajaj upcoming 125cc motorcycle: New model aimed at core commuter market Bajaj currently offers four models in the 125cc segment—Pulsar 125, Pulsar NS125, Pulsar N125, and the recently launched Freedom CNG bike. These models are priced between ₹85,178 and ₹1.11 lakh (ex-showroom, Delhi). The upcoming model is expected to join this lineup, though the company has not disclosed whether it will carry the Pulsar name or be launched under a different brand. The launch is part of Bajaj's strategy to strengthen its position in the 125cc motorcycle segment, which the company considers crucial. The segment has grown steadily in recent years and accounts for about 28% of the Indian motorcycle market. by Taboola by Taboola Sponsored Links Sponsored Links Promoted Links Promoted Links You May Like Unsold Container Homes in Ifugao - Prices You Won't Believe! Shipping Container Homes | Search Ads Search Now Undo 125CC bike segment most competitive This segment is one of the most competitive in India, featuring rivals like the Hero Xtreme 125R, TVS Raider, and Honda SP125. Bajaj's current presence is largely built around its sporty Pulsar line-up, which already has three models in this category. Possibilities include revival of Discover or CT series There is speculation that the company might revive the Discover brand, which was previously popular in the Indian market. Another possibility is that Bajaj could bring back the CT125X, which was recently discontinued. Both Discover and CT models were known for their value-oriented positioning and wide customer base. Live Events Branding decision still under discussion On an earnings call, Rakesh Sharma commented on the branding strategy: 'So that question is still open. As the product sort of acquires its specs and its full form, we will decide on the branding. I can say that the 125cc segment, in particular, not the 125cc+, the 125cc segment is almost equal to the executive 100cc segment, which is like 28 percent of the Indian motorcycle industry is just the 125cc segment. And we can see two or three sub-segments emerging over here. Freedom is, of course, an innovation, though it's a 125cc, but it cuts across different cc classes and is the proposition for the long-distance rider who is very keen to save money because of long-distance riding. Now, whether there is space for one more brand beside Pulsar will be based on careful analysis of how distinct these sub-segments are. This work is going on and we will conclude this and reveal it to you closer to the time when we launch the product.' Bajaj new 125cc motorcycle: Launch details While no official launch date has been announced, industry observers expect Bajaj to share more information in the coming months. The final branding, specifications, and market positioning will be announced soon.
NDTV
5 days ago
- Automotive
- NDTV
Bajaj To Launch New 125 cc Motorcycle In India: Report
Bajaj Auto, one of the biggest two-wheeler manufacturers in India. The OEM has established itself in the commuter segment, commanding good sales. To further increase the numbers and improve its presence, the manufacturer plans on expanding its model lineup. This will be done with the addition of a new 125 cc motorcycle, as per reports. This seems like a viable move from the automaker, considering a huge chunk of its overall sales comes from this segment. Presently, the brand has models like Pulsar N125, NS125, and Pulsar 125 with a sporty body style, contributing to the sales numbers. Apart from that, the brand also has a significant presence in other segments with 150 cc and 160 cc bikes like Pulsar N150, Pulsar 150, Pulsar NS160, and N160. Also Read: Suzuki V-Strom 800 DE Launched In India With OBD-2B Engine; Gets New Colour Option In FY21, Bajaj Auto held about 20 per cent of the market share in the 125cc-plus segment. By FY24, Bajaj reported a rise in market share to approximately 25.5 per cent. However, due to certain challenges, the market share declined to 24 per cent in FY25. Nonetheless, the growth forecasts for the 125cc segment remain quite promising. The details of the new 125 cc motorcycle are still scarce. This is likely to be a new product. Meanwhile, rumours suggest that the brand might also revive the Discover brand, which was once popular in the Indian market. It is to be noted that the 125 cc segment with a sporty design is a highly competitive one. This consists of models like the Hero Xtreme 125R, TVS Raider, Honda SP125, and others. Bajaj Auto is also planning on expanding its electric vehicle lineup with the addition of an even more affordable Chetak electric scooter. This will build on the success of the Chetak 35 Series platform and will likely be launched in June.
