Bondi's cult perfume brand is going viral for clean, luxury scents and this $50 discovery set is the ultimate starter

7NEWS

16-07-2025

Bondi Beach is known for a lot of things: sun, surf, and now, seriously good fragrance.
Meet RECREATION Beauty, the clean Australian perfume brand that's quietly becoming a cult favourite and not just because of its dreamy, high-end bottles.
Founded by former magazine editor Nedahl Stelio, RECREATION was born from a personal mission.
After struggling to fall pregnant, Stelio overhauled her entire beauty routine, ditching anything with questionable ingredients.
But when she went looking for a clean, non-toxic perfume? Nothing stacked up.
So she created her own. What started as three scents has now blossomed into a full-blown fragrance wardrobe: nine perfumes, five body oils, two face oils, and plenty more on the way.
And they're not just clean, they're good. The kind of scents that get you stopped in the street.
The kind that feel like you've just walked out of a luxury boutique in Paris, but they're made in Australia, using natural ingredients and no harmful synthetics.
1. LOST IN DUSK, $124
The star of the line-up is LOST IN DUSK, $124 for 50ml, a seductive, spicy vanilla dream.
Think saffron and bergamot melting into coffee and plum, wrapped up in a smoky blend of vanilla bourbon, mahogany and amber.
It's a head-turner, and for good reason.
Each 50ml bottle also comes with a 2.5ml mini so you can try before you commit and send it back if it's not for you.
2. DISCOVERY SET, $50
If you can't decide which one to try, the DISCOVERY SET is your best bet.
Priced at $50, it includes eight 2.5ml spray bottles, giving you 20ml of perfume across the collection.
You're encouraged to try one scent a day to avoid olfactory overload, and each vial gives you a proper chance to wear, test and fall in love.
Plus, when you buy the set, you'll get $20 back to put toward a full-size bottle.
Everything is vegan, cruelty-free and ethically sourced
Aside from smelling incredible, RECREATION Beauty is serious about sustainability.
The perfumes come in custom glass bottles with aluminium lids, the boxes are made from bamboo, and you'll never find a scrap of plastic in the packaging, not even those annoying foam inserts.
The brand's ethos is simple: smelling good should make you feel good, too. That means no toxic chemicals, no endocrine disruptors, and no compromise on quality.
And while the formulas are science-backed and scent-layered to perfection, the vibe is distinctly laid-back.
Whether you're deep in your clean girl era or just want a fragrance that won't mess with your hormones, RECREATION Beauty is worth the spritz.
Beautiful enough to sit on your bathroom shelf, complex enough to rival your favourite designer perfume, and conscious enough to align with your values