Dog owner hails 89p-a-day food that 'improved condition' after vet says 'expect the worst'

North Wales Live

09-06-2025

Dog owners are turning to a natural food delivery service to help their pets get in shape for summer, with some even claiming it's saved their dogs' lives. While recipe boxes like Hello Fresh and Gousto have long been popular among humans wanting to eat healthily, the new service from Pure Pet Food allows our four-legged friends to receive their own customised menus delivered straight to their door.
The brand is currently offering a 40% off introductory deal, and customers who have already tried it have hailed it as a 'game changer' for their dogs. The Pure Pet Food subscription box offers a variety of flavours and vet-approved recipes filled with all-natural, unprocessed ingredients, making it ideal for dogs suffering from food intolerances.
Owners simply need to add water and stir to rehydrate the food, with some customers even using warm water to serve their furry friend a hot meal. The plan is delivered free of charge and starts from just 89p a day for a fully personalised menu based on the pet's age, weight and any health conditions.
Currently, shoppers can save 40% on their first box and 15% off the next two. The ingredients are so natural that when the brand appeared on Dragon's Den, one of the co-owners won over two of the Dragons by eating one of the recipes himself, reports the Mirror.
Thousands of pet owners have already made the switch to this brand, with numerous testimonials praising the food for significantly improving their dogs' overall well-being, alleviating skin conditions, and resolving digestive issues. The brand boasts an impressive 4.6 out of 5-star rating on Trustpilot, based on over 11,000 customer reviews.
Some reviewers have even credited Pure Pet Food with saving their dog's life, with one customer sharing a remarkable story: "We have been on a roller coaster with Muttley since January this year and at 15 years, I thought we were losing him. Scans, bloods, more scans and finally told that he must have cancer, but the vets didn't know where. I was advised to keep him comfortable and expect the worst soon. In fact, they would have happily put him to sleep at this time, as they said he looked worse.
"Started him on Pure and have not looked back, I feel it's IBS or some similar gastrointestinal issue, not cancer at all, and when he's poorly, it's a flare up, the vet wouldn't listen to me regarding this at all. Overall, his condition has improved 100%.
"He still has occasional flare-ups, but nothing we can't manage. Many people have remarked on how well 'and younger' he looks. He plays with his toys again and goes for walks, all of which had pretty much stopped. This food is a life changer, I tell everyone I meet how it saved my boy and gave him his quality of life back."
Another delighted customer shared how the meals had a positive impact on her pet's wellbeing, saying: "I honestly can't recommend Pure Pet Food enough. I love the way you can measure the correct amount your doggie needs, which helps with their weight. Lulu, my miniature dachshund, was overweight and had patchy skin with hair loss. We tried everything, after two months on this food, she is like a different dog, Her coat is glossy and she looks young again, I only wish they did this for humans!"
Someone else commented: "Switching to Pure Pet Food has been a game-changer for feeding my two dogs. Previously, I fed them a raw diet, which led to numerous inconveniences. It required an extra freezer to store the meals, and I always had to remember to thaw it overnight, which became quite a hassle. Besides the logistical challenges, it was also rather costly.
"Now I purchase just four bags each month, and I mix it with specialised kibble tailored for my German Shepherd and Dalmatian. The results speak for themselves! Their coats have never looked shinier, and their digestion has improved markedly. Overall, I couldn't be happier with this switch. Pure Pet Food has simplified our feeding routine and ensures my dogs are thriving without the hassle of a raw diet."
Not every pet jumped at the chance to dig into these non-processed meals, as one owner shared their experience: "I have to say that the person on customer service was so polite and nice, which was so refreshing. However, my dog, who is fussy, did not like the chicken dog food. He ate it on the first two days with reluctance, and by the third day, he literally walked away from the bowl and didn't come back. I introduced the food slowly as instructed, but after a few days, my dog's stomach was churning, and I don't think it suited him."
Another customer left a more satisfied four-star review: "Pure provides an efficient service and the product is usually delivered on time. It's an excellent food product. My dog has had serious digestive issues in the past, including pancreatitis and inflammatory bowel syndrome. Since being on Pure, the health issues have stopped completely, and he is thriving. He loves the food too. I can thoroughly recommend the product. In addition, the team at Pure are always available and helpful."