Subaru bets on new Forester SUV to overcome Trump tariff impact
Subaru will begin producing its new Forester sport utility vehicle in the U.S. from this fall. (Subaru)
SEIYA OTA and TAKAKO FUJIU
TOKYO -- Japanese automaker Subaru is counting on its new Forester sport utility vehicle (SUV) to weather the Trump administration's tariffs, as the company weighs how much production to shift to the U.S.
The U.S. accounts for more than 70% of Subaru's sales, the highest share of any Japanese automaker. Half of those sales are exported from Japan, making the company particularly vulnerable to the auto tariffs imposed by U.S. President Donald Trump earlier this year.
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