COLGATE DENTAL VEER ANTHEM LAUNCHED TO EMPOWER KIDS TO BE THEIR OWN HEROES OF ORAL HEALTH
Link to the anthem - Colgate Dental Veer Anthem
MUMBAI, India, Aug. 13, 2025 /PRNewswire/ -- Colgate India has unveiled its 'Dental Veer' anthem, an engaging and empowering initiative aimed to inspire children to become champions of their oral health. Created as part of Colgate's longstanding Bright Smiles, Bright Futures® (BSBF) program, the anthem is a rallying call for children across the country to embrace good oral hygiene as a foundation for a healthier future.
Penned by renowned lyricist Swanand Kirkire and composed by Micu Patel, the anthem brings to life the joy, energy, and determination of children who pledge to protect their smiles and those around them. The lyrics suggest simple yet essential habits, like brushing twice a day, the correct way of brushing, the frequency of changing the brush, and the right eating habits. Featuring the young voices of New India, the fun and memorable anthem turns oral health education into a movement led by children, for children.
Shilpashree Muniswamappa, Director, Communications & ESG, Colgate-Palmolive (India) Limited, said, "As part of Colgate's ongoing efforts to spread oral health awareness, we are proud to launch the 'Colgate Dental Veer' anthem. This initiative, a key part of our Bright Smiles, Bright Futures® (BSBF) program, is based on the principle that oral health is the gateway to overall health and well-being. The anthem is designed to bring oral care into focus in a way that resonates with children, inspiring them to not only adopt healthy habits but also to become young ambassadors, sharing the message with their peers and communities."
About Colgate-Palmolive (India) Limited:
Colgate-Palmolive is a caring, innovative growth company that is reimagining a healthier future for all people, and the planet. Colgate-Palmolive (India) Limited is the market leader in Oral Care in the country, committed to delivering sustainable, profitable growth for its shareholders, while fostering an inclusive workplace for its people. With a primary focus on science-led innovations in Oral Care & Personal Care in the Indian market, the company is recognized for its leadership and innovative efforts in advancing sustainability and community well-being. Among its recent accomplishments, the company has made significant strides in reducing plastic waste and promoting recyclability, conserving water and energy at its manufacturing facilities, empowering women with financial and digital literacy and enhancing children's oral health through its flagship, Colgate Bright Smiles, Bright Futures® program.
This is an auto-published feed from PTI with no editorial input from The Wire.
Hashtags
Try Our AI Features
Explore what Daily8 AI can do for you:
Comments
No comments yet...
Related Articles
Time of India
an hour ago
- Time of India
Nagaland Governor La Ganesan dies at 80
Nagaland Governor La Ganesan died on Friday while undergoing treatment at a private hospital in Chennai , a Raj Bhavan official said. Independence Day 2025 Modi signals new push for tech independence with local chips Before Trump, British used tariffs to kill Indian textile Bank of Azad Hind: When Netaji Subhas Chandra Bose gave India its own currency He was 80. Ganesan was undergoing treatment at the ICU of the hospital for the past few days and he died on Friday night, the Kohima Raj Bhavan PRO said. by Taboola by Taboola Sponsored Links Sponsored Links Promoted Links Promoted Links You May Like You Won't Believe What These Celebrities Studied in College Learn More On August 8, Ganesan had collapsed at his home in Chennai and sustained a head injury, sources said. He was immediately rushed to the hospital, where doctors admitted him to the ICU to undergo intensive monitoring and treatment. Live Events Ganesan was appointed the 21st governor of Nagaland on February 12, 2023 and he assumed office on February 20 that year.
&w=3840&q=100)
Business Standard
2 hours ago
- Business Standard
PM Modi asks scientists to focus on R&D, secure patents for new drugs
Prime Minister Narendra Modi on Friday asked scientists and entrepreneurs to focus more on research and development (R&D) and secure patents for new drugs and medical technologies to ensure self-reliance in the pharmaceutical segment. Speaking from the Red Fort on the occasion of India's 79th Independence Day, PM Modi said that this move will ensure that India not only meets its own healthcare needs but also becomes a global hub of medical innovation. The call comes at a time when India has been lagging behind in terms of R&D spending, according to a Department of Pharmaceuticals (DoP) study paper on industry-academia linkages in the segment. It states that while a number of initiatives for industry-academic linkages in India have produced positive research results over the years, due to their sporadic nature, India's share of world researchers has remained at about 2 per cent, compared to 20 per cent in the US and China. 'An analysis of the share in R&D reveals that in India, the government contributes between 75 and 80 per cent, the private sector contributes 20 to 25 per cent, and universities contribute 3 per cent,' the paper added. In comparison, OECD countries see a 69 per cent contribution from private sector companies, followed by universities at 18 per cent, government contribution at 10 per cent, and non-profit organisations at 3 per cent. Commenting on the issues faced by the pharma industry, Kiran Mazumdar-Shaw, executive chairperson of Biocon and Biocon Biologics, told CNBC TV18 that the timeline to take a new molecule from the lab to the market is a very long process, making investments in research and innovation very risky. 'Unless we have very bold regulatory reforms that shorten this lab-to-market journey, we may not see the research investment needed for a country like India,' she added. Calling on the industry to demonstrate India's ability to lead in science, technology, and human welfare, PM Modi also urged the nation to achieve self-reliance in medicines and innovation, highlighting the country's strength as the pharmacy of the world. India currently has approximately 3,000 pharmaceutical businesses with over 10,500 manufacturing facilities, offering around 60,000 generic brands in 60 therapeutic categories. Many Indian pharmaceutical companies are now looking to jump on the generic bandwagon for off-patent molecules, while pressing on plans to develop a biosimilars pipeline post the Covid-19 pandemic. Pharma firms have gone on a generic spree after several blockbuster molecules used in diabetes medications, such as empagliflozin and dapagliflozin, went off patent in the last two years. Major blockbuster molecules that have seen several generic launches in this timeframe include empagliflozin and dapagliflozin, used in diabetes medications, which saw the prices of these drugs fall by 85 per cent in the Indian market. Similarly, companies such as Sun Pharma, Torrent, Lupin, Glenmark, and Dr Reddy's are also working on generic versions of weight loss drugs based on the blockbuster molecule semaglutide, which is expected to go off patent by March 2026. According to the DoP's study paper, more than 300 drug patents in different categories and geographies will be expiring every year during the patent cliff period of 2022 to 2032. 'The patent cliff will provide an opportunity for Indian generic companies to enter the US and other regulated markets and produce more affordable versions of those medications,' the paper added. PM flags obesity crisis in I-Day speech, calls for less oil intake PM Modi on Friday expressed concerns over obesity becoming a future crisis for India, asking people to cut down consumption of cooking oil by at least 10 per cent. India is currently projected to have the third-highest population of overweight or obese people globally, after the United States of America (USA) and China. Asking every family to take the concern seriously, the Prime Minister resolved that the country must protect itself from obesity. 'While many steps will have to be taken, I have made one small suggestion that every family should resolve that when cooking oil comes into the house, it should be 10 per cent less than usual, and its use should also be 10 per cent less. By doing so, we shall make our contribution towards winning the fight against obesity,' he stated from the ramparts of the Red Fort. According to the National Family Health Survey-5 (2019-21), 24 per cent of women and 23 per cent of men in India are overweight or obese, a sharp rise from 20.7 per cent and 18.6 per cent recorded in the NFHS-4 (2015-16), respectively. A recent Lancet study had also predicted that nearly one-third of the country's population, amounting to 218 million men and 231 million women, will be obese by 2050.
New Indian Express
3 hours ago
- New Indian Express
39 school students fell ill during West Bengal govt's Independence Day programme
KOLKATA: At least 39 school students fell ill due to intense heat and high humid weather conditions during the parade of the Independence Day programme organized by the West Bengal Government in Red Road, Kolkata on Friday. The students were taken to the emergency department of the SSKM Hospital nearby for treatment. According to hospital sources, 39 students have been brought for treatment and all of them are out of danger. West Bengal Chief Minister Mamata Banerjee who was present in the Red Road programme, later visited the students in the hospital. 'They were given breakfast in the morning. Many of them have tension until the event. That is why they were hungry. Many had a tendency to dehydration. What happens... there is a psychological effect. When you see that one friend has fallen ill, another friend also falls ill. Now everyone is fine. I have given everyone water, snacks, sweets, and taken pictures with them," Mamata said A few days ago, during the rehearsal of this event, a few students fell ill. Some of them were taken to SSKM Hospital and the rest to the Calcutta Medical College for treatment.
