Amazon's Twitch CEO says he avoids word "gamer"
Twitch CEO Dan Clancy said he refers to the livestreaming platform's creators as "people who game," rather than "gamers."
Why it matters: Twitch has been growing in categories beyond esports and video games including live vlogging, news and lifestyle content.
What they're saying: "They also put on makeup. They also eat food. They also like to listen to music ... So, I use the term people who game, because I think that term gamer gives you the wrong image of who these people are," Clancy said at an Axios event in Cannes on Tuesday.
Zoom out: While Twitch is often described as a livestreaming platform for gamers, Clancy said the company's core offering is "about connection with other people and community."
Clancy said other platforms misuse the word community and apply it to asynchronous commenting on videos, while also trying to increase the amount over overall video consumed; "One thing that I often say is: today, social media actually is anti social."
Twitch, he argued, does a better job by encouraging viewers to stay longer and participate, which builds a stronger connection.
"When you think about the communities you belong to, whether it's a church, whether it's a running club, whether it's a friend group, whatever, it's actually all about shared experiences, and it's all about synchronous interaction, where you're experiencing at the same time," Clancy said.
The big picture: Amazon-owned Twitch can broaden its appeal to brands and advertisers by highlighting its engaged audience.
"One thing that many people don't realize is two thirds of our revenue comes directly from our viewers supporting the creators that they love," Clancy said.
Try Our AI Features
Explore what Daily8 AI can do for you:
Comments
No comments yet...
Related Articles
Yahoo
15 minutes ago
- Yahoo
Amazon has already slashed the price of this 'excellent' smart TV ahead of Prime Day — but there's a catch
We're still a few weeks away from Amazon Prime Day 2025 (July 8-11), but that doesn't mean you can't already score a Prime Day-worthy deal. For a limited time, Amazon Canada shoppers can beat the virtual rush and save 29 per cent on an Amazon Fire TV 40" 2-Series HD smart TV — however, there's a catch. This early deal is a Prime member exclusive, meaning you need a Prime membership to save. Don't have a Prime membership? Sign up for a free trial here. To take advantage of the early Amazon Prime Day deal and check out even more TVs on sale, scroll below. This bestselling TV has more than 2,400 reviews on Amazon and a 4.4-star average rating. This smart TV brings movies and shows to life in HD 1080p resolution and supports HDR 10, HLG and Dolby Digital Audio. With the Amazon Fire TV, users can stream more than 700,000 movies and TV episodes with subscriptions to Netflix, Prime Video, Disney+ and more. For traditional TV viewers, live and free TV is available, alongside video games and music streaming. When is Amazon Prime Day 2025 in Canada? Date announcement, details about this year's massive 4-day sale, plus the best early deals you can already shop now Like most Amazon devices, users can access Alexa to find their favourite apps, movies and shows, plus check the weather, sports scores and more. The Amazon Fire TV 40" 2-Series HD smart TV has earned a 4.4-star average rating from nearly 2,500 reviews. The TV delivers "good picture quality, smart features" and a "user-friendly interface," according to one Amazon reviewer. It "offers a lot of bang for your buck." The inclusion of Alexa voice control is a "game-changer," they add. This level of integration "makes the user experience smooth and intuitive." It's an "excellent quality" TV for the price range and size, comments another shopper. "[I] would recommend" it; it's a "solid choice." The TV is "worth it for the price," writes a third reviewer. "I'd buy [it] again." While the Amazon Fire TV has racked up hundreds of five-star reviews, some shoppers note the TV can be "difficult" to assemble and suggest that it "could use a stronger base." If you're in the market for a new TV, this is a deal you won't want to miss — especially at its early Prime Day sale price. Reviewers laud the Amazon Fire TV 40" 2-Series HD smart TV for its picture quality and overall value. However, some shoppers note it can be difficult to assemble, something to keep in mind when placing your order. This 55" TV is equipped with Dolby Vision IQ, Local Dimming, Fire TV Ambient Experience and hands-free with Alexa. What does the smart TV offer? Dolby Vision, HDR PRO+, Dolby Atmos, Alexa Built-in with Voice Remote and Apple AirPlay 2 Compatibility. This "Amazon's Choice" TV features Dolby Vision HDR, Dolby Atmos, Alexa Built-in and Apple Airplay Compatibility. Stream live TV without cable with the Amazon Fire TV 50" 4-Series 4K UHD smart TV. This 55" TV packs a punch with QLED 4K UHD smart TV, Dolby Vision IQ, 144hz gaming mode, Ambient Experience and hands-free Alexa. This robust Samsung TV delivers Neo Quantum HDR, Dolby Atmos, Object Tracking Sound+, Gaming Hub and Q-Symphony.
New York Post
28 minutes ago
- New York Post
Anti-Jeff Bezos protesters in Venice vow drastic action to disrupt $7m wedding, make guests ‘choke on their wedding cake'
Anti-Jeff Bezos protesters out to disrupt his Venice wedding to Lauren Sanchez have threatened to make them 'choke on their wedding cake'. Local protesters have branded the Amazon founder and his helicopter pilot fiancée as 'oligarchs' and said they will take whatever action necessary to spoil the fairytale $7m wedding, which the locals mayor's office said will be held on Bezos' $500 million superyacht Koru, set to be anchored just outside the floating city. 'We'll throw ourselves into the canal if we have to, we'll make sure they choke on their wedding cake,' activists leading the protests said, according to the Italian edition of Vanity Fair magazine. Advertisement 8 A poster showing Jeff Bezos with a red clown nose and tape over his eyes. The text reads 'Veniceland: A playground for the olicharchy' No space for Bezos!/ Instagram 8 Jeff Bezos and Lauren Sanchez at the Monaco Grand Prix 2025 Formula One race on May 25. IPA / 'We don't object to the marriage, but to the hubris of this technocrat feudal overlord who acts with such entitlement,' the local No Space for Bezos movement said. Groups protesting against Bezos — the third richest man in the world with a net worth of $226 billion — have also threatened to blockade the major waterways into the city, effectively cutting off supplies. Advertisement If that happens, as well as causing problems for the wedding organization, it would immediately cause prices to spike for anyone within Venice city limits, one of Europe's top tourist destinations, during high season. 'If they block the canal we wouldn't receive our goods. They would definitely block the Grand Canal, which is what transporters use to deliver goods in the morning. 'They start from Tronchetto and then arrive at Rialto [bridge in the center of the city], so it would create quite a lot of issues. The goods wouldn't arrive,' a representative for the Despar supermarket in Venice told The Post. 8 A huge banner hoisted onto St Marks' bell tower in Venice, one of the most recognizable landmarks of the city, protesting Bezos' wedding. Venezia NON è Disneyland/ Instargam Advertisement 8 The No Space for Bezos campaign — which sees the billionaire's wedding as the ultimate symbol of over-tourism — has been distributing stickers across Venice ahead of the wedding, which is set to take place next week. AFP via Getty Images 8 The iconic Rialto bridge in the center of the city was draped with a protest sign, as one of the city's famous gondola operators look on. REUTERS Sources also said protesters were planning to arm themselves with water pistols to create more disturbances around the wedding. A number of yacht berths have been reserved for six days for the wedding – expected to take place between June 24 and 26 – including at Marittima, San Basilio, Zattere, Punta della Dogana, and Riva dei Sette Martiri, twice the number locals were told would be allocated by authorities. Advertisement Details of the wedding are shrouded in secrecy but it will include a rumored 200 guests — also expected to be mostly drawn from the jet setting ultra-rich. Bezos' Koru yacht was just off the coast of Croatia Tuesday morning, according to 8 Jeff Bezos's $500 million superyacht, Koru, at sea. The yacht is the world's largest sailboat, measuring 417 feet. AbacaPress / 8 A guide to the Koru, showing what it has aboard. Mike Guillen/NY Post 8 People gathering in Venice to protest against the wedding of Bezos and Sanchez on June 13. AFP via Getty Images Over the last weekend, protesters in Venice hung a huge banner over St. Mark's tower in the city with 'Bezos' in blue capital letters and a red cross over it. The No Space for Bezos campaign – using a play on words related to the billionaire's Blue Origin space exploration company – have also unfurled banners and distributed stickers throughout the city. The Venice protests come against a backdrop of locals taking action against what they call over-tourism across southern Europe. Meanwhile, staff at Paris' Louvre art gallery, the most visited museum in the world, went on strike yesterday, saying it allows too many visitors in. Advertisement Around a thousand residents of Barcelona protested last Sunday by marching through a popular tourist area and spraying water pistols while slapping stickers reading 'Tourist Go Home!' on businesses and lamp posts. Other protests have taken place in Genoa in Italy, Portuguese capital Lisbon and the Spanish island of Majorca. Residents say they are being priced out of their towns by the influx of tourists from around the world and the hotels and other infrastructure built to accommodate them.
Yahoo
30 minutes ago
- Yahoo
Coca-Cola's Smartwater is bringing back a former friend to its advertisements
Smartwater is bringing one of the world's most familiar faces — and former friend — back to its advertisements. Jennifer Aniston is once again the face of the electrolyte-infused water, rejoining the brand following a five-year hiatus. The Coca-Cola-owned unit has re-signed the actress and entrepreneur to attract attention to the nearly 30-year-old Smartwater, which faces growing competition from newer brands. Aniston first signed with Smartwater in 2007, shortly after Coca-Cola acquired the company, helping it become the top-selling premium water brand in the United States. Her memorable ads became a mainstay on television and in glossy magazines. Aniston will once again grip her trusty Smartwater in a global ad campaign launching Tuesday that includes ads on TV, online, billboards and in print. Since her exit from the brand, competition for premium water has greatly increased as consumers cut back on pricey purchases amid economic uncertainty. Smartwater is hoping the universally beloved star could help refresh the brand. 'The premium water segment's declining a bit and likely driven by some macroeconomic trends that are going on right now,' said Stacy Jackson, Coca-Cola's vice president of water and tea for North America. But consumers are still obsessed with hydration, and Smartwater sales have held steady. It's the top-selling brand in the category with dollar sales rising 5% last year to $1.4 billion. Consumers still associated Aniston with Smartwater despite her not being with the brand since 2020 when her contract ended. An A-lister for decades, she's remained in the public eye in recent years, notably with the starring role in the Apple TV+ series 'The Morning Show' as well as 'Friends' streaming on Netflix, which introduced her to a new generation of fans and further bolstered her popularity. That prompted Coca-Cola to rekindle discussions about a year ago. 'When we called her management company, her manager said, 'Where have you guys been? What took you so long?'' said Luke Perkins, group director of creative strategy at Coca-Cola, who described the partnership as 'a real love affair.' Aniston's new two-year deal with Smartwater has her starring in ads that are reminiscent of its past ads. In the first TV commercial, she's on set and facing demands from a director and takes a brief respite to sip on a bottle of Smartwater. Aniston 'gets that clarity through that drink of water and that moment for herself,' Perkins told CNN. 'That's our resolution: She's the ace of this and we can all use a little bit of that' In addition to posing with Smartwater's flagship product, which accounts for 82% of its sales, Aniston will also promote the brand's alkaline-infused waters as well its newly launched 12-ounce aluminum cans. Aniston said in a press release that 'in my heart, this partnership never really ended,' adding that the ads are a 'fun reminder that the smart choice is sometimes the simplest one, and how those choices can ultimately lead to greater well-being.' The hype around hydration is driving the growth of packaged water, according to Kelsey Girard, Mintel's senior food and drink analyst. Four in 10 consumers report being more focused on hydration compared to a year ago. 'Hydration is an attainable health priority when budgets are tighter, yet increased education around the benefits of proper hydration is resonating, too,' Girard said. Aniston could help Smartwater stand out in an increasingly crowded market. 'Bringing in an asset like a Jennifer Aniston is going to help as we look to increase overall awareness of our brand and ensure we bring in new users to the category and then also ensure that the users that we already have become lifetime loyalists,' Jackson told CNN. Signing a celebrity is en vogue with Smartwater's competitors. Icelandic Glacial announced last week it has enlisted dancer Julianne Hough to be its first-ever celebrity spokesperson. Danone's Evian last year partnered with music producer Pharrell Williams to create custom bottles and a tennis-themed fashion collection with the water brand. 'Premium bottled water is an obvious place for consumers to cut back to manage higher grocery costs,' said Duane Stanford, editor and publisher of Beverage Digest. 'Brands will look for ways to prove their value, in part by enticing consumers to act like the celebrities whose lifestyles they admire.'
