
Tesla's Troubles
It needs the help.
Tesla drove the electric-car revolution, and Musk spent nearly two decades making his image inseparable from the company. For years, Tesla seemed like a window into the future as it grew larger than the Big Three automakers in Detroit. But during — and partly because of — Musk's stint slashing government programs and laying off workers, Tesla has withered.
Its stock has tumbled since President Trump's inauguration. Global sales have cratered. One blue state is nixing contracts. In Los Angeles, where I live, sheepish Tesla owners place 'Bought Before the Plot Twist' stickers on their bumpers. Today's newsletter is about how one of America's great avatars of futurism broke.
A decline
Tesla had a few troubles before Musk jumped into politics. The company was losing market share around the world to Chinese electric automakers like BYD, and it had abandoned plans to manufacture a completely new and cheaper model. Instead, Musk was hyping humanoid robots and self-driving taxis, technologies that seem a long way off from mainstream use.
But Musk's sojourn in politics extracted a steep cost, partly by polarizing Tesla's clients.
The stock price is down more than 17 percent since the start of the year, and profit fell 71 percent in the first three months of 2025.
Protesters have picketed Tesla showrooms around the world. They say they intend to expand their demonstrations.
People have vandalized Tesla vehicles and charging stations. A Colorado resident spray-painted 'Nazi' onto a dealership sign.
In Germany (where Musk backed a far-right party) and Britain (where he said a civil war driven by migration was 'inevitable'), registrations in April of new Teslas fell to their lowest points in more than two years. Elsewhere in Europe, the story is the same.
Last Friday, the agency that runs the New Jersey Turnpike said it would replace more than 60 Tesla-made electric vehicle chargers with another company's chargers.
Signs of distraction abound: Musk waited for months after the Trump administration imposed tariffs to ask for a briefing at Tesla about their impact on the firm, worrying some executives. In recent months, a board member has stepped in to fill him in on day-to-day operations.
Back to business
Musk says he's entering a new phase. He posted on X last month that he's back to 'spending 24/7 at work.' One sign of distance from Trump: He flayed the Republicans' deficit-fattening policy bill as a 'disgusting abomination' this week. (The current proposal would end financial perks for people who buy electric cars.)
Musk, who has a Forbes-estimated net worth of $415 billion, is arguably the most successful businessman of his generation. He has spent his career overcoming obstacles (few took Tesla seriously as a competitor for the Big Three when he first invested in the company in 2004) and proving doubters wrong (SpaceX invented reusable rockets).
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