TourAxis Partners with Trevelino/Keller to Boost US Brand Awareness for Expat Explore
ATLANTA--(BUSINESS WIRE)-- Trevelino/Keller, a nationally ranked, growth-driven PR and marketing firm, today announces its partnership with leading global travel innovator TourAxis to expand the U.S. customer base of Expat Explore, a premier group tour provider. Expat Explore's tours, encompassing 50 countries across five continents, have steadily gained traction over the past 20 years, elevating the brand to a position of international market leadership in group travel. Trevelino/Keller will support Expat Explore with a comprehensive PR strategy that includes media relations, influencer partnerships, and content development.
Expat Explore is the brainchild of best friends, lifelong wanderers, and astute business partners Carl Cronje and Jakes Maritz. They met as South African expats in London and devised a business plan to transform their passion for travel into careers, launching Expat Explore in 2005. The first tours were weekend trips to Paris, with Cronje and Maritz acting as tour leaders. Over the two decades since, Expat Explore has grown to offer more than 80 tours ranging from six to 26 days across Europe, Africa, Asia, and North and South America. In 2024, over 20,000 travelers selected Expat Explore for their international vacations.
'From the beginning, our goal has been to help people see the world because travel is a transformative experience. But with rising expenses and the stress of planning, many people hesitate to book their trips,' says Carl Cronje, co-founder and CEO of Expat Explore and TourAxis. 'A group coach tour is the perfect solution, as it takes away that sense of overwhelm. Travelers with Expat Explore enjoy unforgettable, immersive tours led by expert tour leaders. Schedules are packed and provide exceptional value for money. It genuinely is a way to enjoy international travel easily.'
Expat Explore stands apart in the travel industry with its commitment to making international travel accessible and convenient. Travelers can secure their spot on any tour with just a 10% deposit and spread the remaining payments out with interest-free monthly installments. They also benefit from a 10-day money-back guarantee and flexible booking policy, and there are no extra fees for solo travelers.
Perhaps more importantly, all Expat Explore travelers gain exceptional value through group travel dynamics and local expertise. Each tour is unique, customized to the countries it traverses and the highlights of each destination. While some tours feature mid-tour flights and scenic riverboat cruises, the main mode of transportation is a coach bus, enabling travelers to experience iconic cities and landmarks, as well as towns and natural wonders off the beaten path. Every tour is led by an experienced Tour Leader with extensive knowledge of each destination's history, food, and culture–trained to handle any challenges to ensure a stress-free trip for all travelers.
'Our travelers come from all ages, countries, and walks of life: solo adventurers and groups of friends, teenagers and grandparents, first-timers and seasoned explorers. What unites each Expat Explore traveler, along with everyone at our company, is the passion for exploration and creating memories that last a lifetime,' says Jakes Maritz, co-founder of Expat Explore and TourAxis. 'We're thrilled to expand our presence in the U.S. and welcome more Americans on our tours around the globe.'
2025 is a milestone year for Expat Explore. As the company celebrates its 20th anniversary, it continues to innovate with exciting new itineraries across Scandinavia & the Baltics, the Balkans & Greek Islands, Latin America, and Japan. Additionally, the founders have launched TourCademy, a specialized training program for aspiring tour leaders who wish to transform their passion for travel into a rewarding career.
'Expat Explore has all the ingredients necessary for success in the U.S. travel market: an exciting product, great value for customers, and a track record of excellence,' shares Genna Keller, principal at Trevelino/Keller. 'Americans' appetite for international travel has grown, and consumers are seeking authenticity reflected in the founders' story and genuine passion for travel. Our team looks forward to supporting Expat Explore through thoughtful campaigns that highlight its enthusiastic spirit and present American consumers with the perfect solution to their wanderlust.'
About Expat Explore
Founded in 2005 by travel enthusiasts Carl Cronje and Jakes Maritz, Expat Explore celebrates 20 years of adventure in 2025. From its modest beginnings with European tours, the company has expanded to offer expertly crafted itineraries across Europe, the UK, the USA and Canada, Asia, Africa, the Middle East, and South America. Expat Explore's value-for-money coach tours are designed with both seasoned travelers and first-time explorers in mind. Each itinerary is carefully created by a passionate team of travel experts who thoughtfully balance iconic landmarks with hidden gems at each destination. For more information, visit https://www.expatexplore.com.
About TourAxis
TourAxis, the leading travel innovator and creator of transformative travel brands such as Expat Explore, Group Tour Shop, PlugPlug, TourCademy, and RailRocker, enriches the lives of thousands each year by igniting their passion for experiencing the world together. The London-based company designs unforgettable travel experiences, connects people to dream destinations, and supports the next generation of travel professionals. To learn more, visit https://www.touraxis.com.
About Trevelino/Keller
Trevelino/Keller is an Integrated PR+Mkt+Creative firm delivering award-winning brand, go to market and accelerated growth programming. In 2024, it acquired Marsden Marketing, a nationally recognized growth marketing firm, as part of its growth marketing expansion which features HubSpot Platinum Partner Status. Its vertical market B2B depth is acknowledged by its national ranking in 12 industry segments led by technology, healthcare, financial services, transportation, manufacturing, energy and franchising. Recognized as one of the 29 best firms to work for in North America, it continues to own the country's #1 talent retention. For more information, www.trevelinokeller.com.
Try Our AI Features
Explore what Daily8 AI can do for you:
Comments
No comments yet...
Related Articles
USA Today
6 hours ago
- USA Today
Steve Bannon prods Trump to cut off Elon Musk: 'He crossed the Rubicon'
WASHINGTON — It took a little longer than he may have liked, but Steve Bannon eventually triumphed over Elon Musk. In a mid-January interview, the former chief strategist to Donald Trump pledged to get Musk, who he called an "evil guy," booted from the then-incoming president's inner circle within days. Six months later, Musk is out. And a feud between Trump and the world's richest man is under way. Bannon has stoked the tension, which began when Musk, a former special government employee who led Trump's Department of Government Efficiency, called on senators to reject Trump's tax cut bill. The two have traded barbs ever since, with Musk suggesting that Trump be impeached and Trump lamenting to reporters on June 5 that he did not know if he and his former pal would be able to repair their relationship. Bannon tightens the screws on Musk In print, radio and podcast interviews, Bannon has piled on Musk. He called on Trump to end the SpaceX and Tesla founder's government contracts. He's also prodded Trump to investigate alleged drug use by the South African-born businessman, as well as his immigration status. "He crossed the Rubicon. It's one thing to make comments about spending on the bill. There's another thing about what he did," Bannon said on NPR's "Morning Edition" program. "You can't come out and say kill the president's most important legislative occurrence of this first term." Musk's claim that Trump is mentioned in undisclosed classified files related to the financier and sex offender Jeffrey Epstein and Musk's affirmative response to a social media post pushing for Trump to be replaced by Vice President JD Vance were too far, Bannon said on NPR, a public broadcasting organization the White House is trying to defund. "It has crossed the line," Bannon said of Musk. "There's no going back." Bannon said in a June 6 podcast he does not consider Musk's ouster a personal victory. "I don't ever look at things like that at all. Right now, it's a national security issue," Bannon said on the UnHerd with Freddie Sayers podcast. He went on to accuse Musk of abusing his position inside the government to try gain access to government secrets to boost his business. DOGE did not deliver on the $1 trillion in savings Musk promised, he said of the government spending-slashing effort. "Where's the money? What was DOGE really doing?" Bannon asked. "We want to make sure DOGE and Elon Musk didn't take any of the data sets for his personal use for his artificial intelligence, which is driving all of his businesses." A clash that was months in the making Bannon's own distaste for Musk dates back to a dispute over temporary visas for highly skilled immigrant laborers. Musk and entrepreneur Vivek Ramaswamy, who Trump initially tapped to co-lead DOGE, pushed for an expansion of the program as way to attract global talent, irritating immigration hawks in the conservative movement. "We're not going to be some anarcho-libertarian (state) run by Big Tech oligarchs — that's not going to happen," Bannon said on his War Room podcast in December. Bannon told Politico in a June 5 interview that, after the split with Trump, the MAGA movement is now done with Musk. 'I think MAGA is now seeing exactly what he was," Bannon said. 'I'm just saying, 'Hey, told you — knew this was gonna happen, folks. Not a hard one.''
New York Post
9 hours ago
- New York Post
Elon Musk bashes Steve Bannon as ‘a criminal' after podcast host urges Trump to seize SpaceX
WASHINGTON — Elon Musk lashed out at Trump ally Steve Bannon Friday, calling the former White House chief strategist 'a criminal' after he urged the president to seize the Musk's SpaceX company and to deport the South African-born billionaire. Replying to an X post rehashing Bannon's call for Trump to use the Defense Production Act to take over Musk's space exploration company, the Tesla CEO posted that 'Bannon advocates crime, because he is a criminal.' Musk and Trump have been publicly fighting over the big beautiful bill — leaving MAGAworld divided. Molly Riley/White House / SWNS Musk, 53, became a naturalized American citizen in 2002. Bannon, 71, served four months in federal prison after being convicted in July 2022 of two counts of contempt of Congress for refusing to give documents and testimony to the House select committee investigating the Jan. 6, 2021, Capitol riot. He was released in October of last year. Here is the latest on Donald Trump and Elon Musk's feud Trump, 78, also granted Bannon a pardon during the final moments of his first term in office, getting him off the hook for federal charges of conspiracy to commit wire fraud and conspiracy to commit money laundering after allegedly defrauding donors to a fund advertised as helping construct a wall along the US-Mexico border. Bannon advocates crime, because he is a criminal — Elon Musk (@elonmusk) June 6, 2025 Musk's broadside at Bannon came amid a still-simmering feud with Trump over the One Big Beautiful Bill Act, during which the Tesla boss threatened to decommission SpaceX's Dragon spacecraft — used by NASA to take astronauts and supplies to the International Space Station — before later backing off. Bannon was pardoned on fraud charges, but later convicted of contempt of Congress and ordered to spend 4 months in prison. Gregory P. Mango The Defense Production Act would allow the federal government to take over private assets such as SpaceX; however, the company would have to be deemed critical to national security.
Yahoo
10 hours ago
- Yahoo
The risk of death is greater than safari goers would like to believe
There's a mistaken assumption that heavy rains halt play for most wildlife. But one thing I've learnt from my 50-plus safaris is that animals – particularly predators – are reliably unpredictable. My most recent uncomfortably close encounter occurred earlier this year during the height of Kenya's rainy season. Thick grey clouds had gathered over the luxury lodge where I was staying on the edge of the Maasai Mara, accelerating the onset of dusk. During daylight hours, it's generally considered safe to walk freely between rooms – even in unfenced areas – so with the sun still hovering above the horizon, I assumed a short dash to the communal dining area would be fine. As I left my fancy villa, furiously scrolling through emails on my phone, I heard a growl far louder than peals of thunder tearing across the plains. Looking up, I saw the back end of a lioness prowling through the undergrowth and I did exactly what I've always been told not to do – I turned around and ran. In reality, she was probably more terrified of the giant two-legged creature encroaching on her territory – but bumping into a big cat in Africa doesn't always end so well. On May 30, businessman Bernd Kebbel was mauled to death by a lioness as he stepped out of his tent to use the toilet. He was camping in Namibia's Hoanib Valley, a remote area where desert-adapted lions roam along seasonal riverbeds. I'd visited the region only two weeks previously and had been thrilled to spot a lion in a region historically ravaged by drought. According to a survey carried out by Namibia's Ministry of Environment, Forestry and Tourism (MEFT) in 2022/2023, there are less than 100 desert-adapted lions in the country, with numbers fluctuating due to human/wildlife conflict. That population declined further when Charlie, the lioness responsible for the attack, was shot dead by authorities. What happened to Mr Kebbel was tragic, but it's not the first time that foreigners have had fatal run-ins with animals. Last year, an American tourist was killed when an elephant charged their vehicle in Zambia's Kafue National Park. A month earlier, a Spanish traveller was trampled to death by a breeding herd when he stepped out of his car to take a photograph in a South African game reserve. As the safari industry continues to thrive and our appetite for wild encounters grows, our guards have dropped faster than the fences which once enclosed many camps. I've always been an advocate for opening up corridors, allowing elephant herds to follow traditional migratory routes and predator-prey dynamics to naturally evolve. But living alongside wildlife requires careful and cautious planning and as human populations continue to grow, that relationship hangs in a delicate balance. The real problem is not 'them' but 'us' and the safari industry is partly to blame. Cultivated by marketers eager to sell holidays, the romantic, Disneyfied notion of an idyllic wilderness is misguided. On countless game drives, I've watched vehicles edge uncomfortably close to potentially dangerous animals in the hope of getting a better iPhone photograph. There's also an assumption that booking a room in a five-star lodge gives us carte blanche to wander around freely as we would at home. Despite repeated warnings from staff, it's all too easy to switch off our senses – ironically detaching ourselves from an environment where we're encouraged to feel immersed. To their credit, many camps – like Angama Amboseli in Kenya and Dukes in Botswana – are attempting to educate travellers about the true struggles of human and wildlife co-existence. But due to a combination of complacency and over-confidence, too many have lost a healthy, respectful fear for the wild. Of course, not every creature in Africa's forests, plains and oceans is actively set on killing humans. Far from it. Most would prefer to be left to continue their lives undisturbed. But blurring the invisible boundaries which should exist between humans and wild animals can lead to fatal accidents. Every time I look into a lion's eyes, I shudder. Hearing their guttural roars outside my tent still sends me into shivers. That tingling fear is humbling – a reminder of the awesome wonders existing within our natural world. Several years ago, I joined a mobile safari through northern Namibia with the late conservationist Garth Owen Smith. One night, we camped on a dry riverbed, close to the Hoanib Valley. As we fell asleep, listening to lions roar, I asked Owen Smith why nobody had thought to pack a rifle for protection. 'Because we might be tempted to use it,' he replied matter-of-factly. Years later, his response makes total sense. Far more effective than bullets, fear, respect and caution are the greatest weapons we have to protect ourselves in a world which should always be alluringly but dangerously wild. Broaden your horizons with award-winning British journalism. Try The Telegraph free for 1 month with unlimited access to our award-winning website, exclusive app, money-saving offers and more.
