How the Entrepreneur Behind Mini Croissant Cereal Juggles 2 Bakeries
The business idea came about during the coronavirus pandemic when both were working in completely different careers: Mr. Coiffard, 37, was a software engineer, and Ms. Coiffard, 35, was a school nurse. What began as hosting and baking for friends evolved after they went to France and ate delicious croissants on every corner. They decided New York had room for one more bakery, even if it was, at first, just their tiny apartment.
The Coiffards' approach combines his pastry skills and methodical background with her community building and social media savvy. Recipes like a $50 mini croissant cereal have brought them viral fame.
They live in a two-bedroom apartment in a Brooklyn Heights brownstone with their mini goldendoodle, Chip.
Ms. Coiffard recently shared how she spent a busy Wednesday juggling work at the bakeries and an accompanying wine bar at the Brooklyn location, L'Apéro.
This interview has been condensed and lightly edited.
Want all of The Times? Subscribe.
Hashtags
Try Our AI Features
Explore what Daily8 AI can do for you:
Comments
No comments yet...
Related Articles
Bloomberg
an hour ago
- Bloomberg
A Startup Is Tapping Underground Parking Garages for Clean Energy
The heat held in New York's underground labyrinth of infrastructure, from hundreds of miles of subway tunnels to parking garages and malls, is a clean energy gold mine. Now, a Swiss startup wants to tap it to heat and cool buildings, all without drilling a single borehole. Globally, heating accounts for nearly half of all energy consumption. That could make decarbonizing it a half-trillion-dollar market, according to a BloombergNEF analysis. Using the Earth's heat offers one route to cut emissions, but traditional geothermal projects can be costly and require space to operate drilling equipment, making them a poor fit for cities.
Yahoo
2 hours ago
- Yahoo
MediaCo's EstrellaTV Caps Off July With Surging Prime Ratings and Strong Year-Over-Year Growth Among P18-49
NEW YORK, August 16, 2025--(BUSINESS WIRE)--EstrellaTV, the multiplatform Spanish-language network owned by MediaCo Holding Inc. (Nasdaq: MDIA), closed out the July ratings period with significant momentum, notching some of its strongest audience gains of the season and extending a months-long trend of year-over-year growth in prime among Adults 18-49. In the final week of July, EstrellaTV delivered 18.3k among P18-49 viewers in Monday-Sunday prime, marking the network's 5th highest weekly prime delivery this season and a substantial +24% increase over its season-to-date average. This robust performance capped a month in which EstrellaTV averaged 13.8k P18-49 viewers in the daypart, up +13% vs. July 2024 (12.2k). It was the fourth consecutive month and the sixth time in the past eight months that EstrellaTV has posted year-over-year gains in this key demo. By contrast, top Spanish-language networks Univision and Telemundo posted year-over-year declines in July among P18-49 in MS prime of -35% and -21%, respectively. Unimas saw a +15% bump year-over-year for July, largely driven by FIFA Mundial coverage. However, without the heavy soccer content in the final week, Unimas' audience fell -43% compared to its average across the first three weeks of the month. Strong prime time programming fueled EstrellaTV's July performance: Alarma TV (9p) averaged 30.4k P18-49 viewers in July, up +37% vs. its season-to-date average. In the final two weeks of the month, the show soared even higher, averaging 38.1k and 35.7k, respectively. Tengo Talento, Mucho Talento (8p) closed the month strong, delivering 18.7k P18-49 viewers in the final week, +10% above its STD average. 100 Latinos Dijeron (7p) was also a standout, climbing +23% vs. STD in the final week (18.7k vs. 15.2k). These gains reinforce EstrellaTV's growing relevance among younger Hispanic audiences and the continued strength of its programming strategy. MediaCo's EstrellaTV added more firepower to its summer season with the live music, reality competition, Objetivo Fama, on August 2nd at 8PM EST. Since its premiere, the show is building momentum with viewers and part of a non-stop music and soccer programming line-up this Saturday, August 16th beginning at 8PM EST with the heated Tigres vs. América Liga MX rivalry match. Source: Nielsen National TV View, National Sample; Panel Only, TV with Digital. Live+Same Day, Strict Daypart Averages Mon-Sun 7p-11p; P18-49 AA (units). Season-to-date (9/23/24-7/27/25), July 2025 (6/30/25-7/27/25); July 2024 (7/01/24-7/28/24). ABOUT MEDIACO MediaCo Holding Inc. (Nasdaq: MDIA) is a diverse-owned, multi-platform media company serving multicultural audiences across the U.S. Through its influential brands—including Hot 97, WBLS, EstrellaTV, Estrella News, Que Buena Los Angeles, and the Don Cheto Radio Network—MediaCo reaches over 20 million people monthly via television, radio, digital, and streaming platforms. Its content spans music, news, and entertainment across major local and national markets. Learn more at View source version on Contacts For press inquiries: press@ Error in retrieving data Sign in to access your portfolio Error in retrieving data Error in retrieving data Error in retrieving data Error in retrieving data
Bloomberg
2 hours ago
- Bloomberg
Kodak Hinges on Pensions to Save It From Renewed Trouble
Welcome to The Brink. I'm Dorothy Ma, a reporter in New York, where I look at Kodak's reliance on its pension plan to save it from another restructuring. We also look at Argentina's failed Treasury auction and have one question with WhiteHawk Capital Partners. Follow this link to subscribe. Send us feedback and tips at debtnews@ Eastman Kodak said earlier this week there were doubts about its ability to operate as a going concern, sending its shares tumbling 20% on Tuesday and triggering flashbacks to its 2012 bankruptcy.
