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Continental to infuse Rs 100 cr in India to boost passenger vehicle biz
According to a company statement, the investment will support the development of tyres tailored specifically to Indian driving conditions, with a strong emphasis on performance and quality standards.
'With our 'in the market, for the market' approach, we're aligning our portfolio to reflect the evolving lifestyle needs of Indian drivers—from daily commutes and long-distance travel to changing expectations around comfort, safety, and convenience,' said Samir Gupta, Managing Director, Continental Tires India.
Manufacturing upgrades and product expansion
The company anticipates growing demand for larger-inch and ultra high performance tyres across SUVs, 4x4s, and similar vehicle categories. In line with this, Continental also plans to introduce the CrossContact AT2 all-terrain tyre in India later this year.
Currently, Continental manufactures passenger and light truck tyres at its Modipuram facility in Meerut, Uttar Pradesh.
Strategic shift to premium PLT segment
Earlier this month, Continental announced a strategic shift in its product focus in India. The company will now concentrate exclusively on the Passenger Car and Light Truck tyre (PLT) segment for future growth.
As part of this transition, Continental will exit the Truck and Bus Radial tyre (TBR) segment. This includes ceasing operations of the dedicated TBR production line at the Modipuram facility.
'The realignment is aimed at ensuring the long-term viability of Continental Tires' operations in India. In response to changing local customer demand, Continental will focus on further developing its local product portfolio and manufacturing footprint to align with future growth opportunities in the PLT tyre premium segment,' the company said in an earlier statement.
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