logo
Hidden gem: Angola opens up to tourists in a pivot from oil

Hidden gem: Angola opens up to tourists in a pivot from oil

France 2403-07-2025
Now, the unspoilt and sandy beach about 125 kilometres (75 miles) south of the capital Luanda has become a prized destination for international surfers, with a reputation as a hidden gem.
The Portuguese-speaking southern African nation is still scarred by a long post-independence civil war that stalled its development, although parts of Luanda flash with oil money.
Wary of its dependence on oil and already burned by the market's volatility, Angola is embarking on a drive to lure back foreign tourists by easing access for travellers and boosting its attractions.
These include Cabo Ledo, where Muteca is a qualified surfing instructor with the sport's accredited body.
"There are two of us, and we give surf lessons," said Muteca, who started out when he was about 10 years old by borrowing boards from other surfers.
"Otherwise, we're there to help out on the beach," he said, pointing to thatched cabanas being assembled on the sand.
Further along, a small lodge has set up a beachside bar and cafe, with cabins on the hillside overlooking the Atlantic.
It is filled with a group of Germans enjoying the shade between waves. The same company, Carpe Diem, has a larger resort just up the coast.
Nearby tourist sites like the dramatic seaside Miradouro da Lua cliffs once had little more than a dusty road to a lookout point.
Now there's a smoothie hut and a cocktail bar, with a branded wooden frame showing the best angles for photos and selfies.
Cruises and cuisine
After five decades of war that ended in 2002, the vast country had a Stalinist government suspicious of the outside world.
Oil fuelled a post-war boom but an oil crash sent the kwanza currency tumbling. In 2014, it traded at around 100 to the US dollar. It is now trading around 900 to one dollar.
The oil boom days sent tourism to a high of nearly $1.6 billion in 2014, with the yacht crowd filling Luanda Bay and splashing huge sums on lavish beach parties.
That plunged to just $14.8 million last year, according to the National Bank.
It led the government to adopt a new tourism strategy.
Since last year, dozens of countries have visa-free entry. An airport where soldiers once patrolled with AK-47s is now staffed with smiling young travel ambassadors wearing denim overalls with bibs that read: "Can I help you?".
The yacht club remains busy but Luanda has also become a stop for cruise liners.
Local tour companies are opening to guide visitors through the less developed interior.
And high-end international companies are adding Angola to their itineraries.
Luanda-born writer Claudio Silva in June co-hosted a week-long journey for foodies, travelling with a top Angolan chef to visit new wineries and explore pre-colonial cuisine and heritage farming.
"Deep-dive gastronomic tours like the one we're doing with Roads and Kingdoms are an opportunity for us to tell our own stories, through food and culture, in urban and rural settings, where our journey is guided by the experiences of the people who live here," he said.
South African luxury train operator Rovos Rail has also added the Angolan port city of Lobito to its routes, creating overland treks that can run across the continent from the Indian Ocean to the Atlantic.
Those journeys pass through inland areas largely unseen by outsiders for decades. That means accommodation can be basic or require camping.
The once-rich wildlife population was decimated by the years of war but government-sponsored repopulation efforts are under way, said Pedro Monterroso of African Parks, a non-profit conservation group.
Local rangers and communities are also being trained to become involved in the safari sector, said Monterroso, whose organisation has been hired by Angola to run Iona National Park along the Namibian border in the ancient Namib desert.
"The vision is they want to be Namibia or Botswana in 10 or 15 years," Monterroso said, referring to Angola's neighbours that draw tens of thousands of foreign tourists every year to their unspoiled natural riches.
© 2025 AFP
Orange background

Try Our AI Features

Explore what Daily8 AI can do for you:

Comments

No comments yet...

Related Articles

American brand Cotopaxi launches in Portugal
American brand Cotopaxi launches in Portugal

Fashion Network

time2 days ago

  • Fashion Network

American brand Cotopaxi launches in Portugal

American outdoor clothing and accessories brand Cotopaxi is now available in the Portuguese market. Distributed in the country by the Lisbon-based business CoolAndFunctional, the label launched in multi-brand stores across the country this month. Cotopaxi is now available in the country at select points of sale, such as outdoor and adventure stores, camping, surfing, and even some fashion stores "due to the variety of accessories and backpacks it offers," CoolAndFunctional told The Portuguese business added that, for Cotopaxi's debut in the Portuguese market, it is delivering its Autumn/Winter 2025 collection to retailers, focusing on introducing local consumers to its accessories and backpack lines, which "have contributed to the brand's notoriety today," highlighting the Del Día collection, "which is characterised by the creation of exclusive products, made from recycled fabric scraps, to make for unique pieces and prevent materials from ending up in landfills." After introducing Cotopaxi to the Portuguese market this season, CoolAndFunctional intends to reach more points of sale with its spring-summer 2026 season, adding that "collaborations, initiatives, and events are already planned for the launch of the brand in 2026". Based in Salt Lake City, Utah, Cotopaxi is a project by Davis Smith, who was born in the US but grew up in various parts of Latin America, where he witnessed the effects of poverty. In 2014, Smith returned to the US and founded Cotopaxi, recruiting Stephan Jacob and CJ Whittaker as co-founders. Currently, Cotopaxi has over 120 employees and five physical stores in the US. However, the bulk of its business is conducted online. Internationally, in addition to Portugal, the brand is also present in Japan, Spain, the UK, Australia, New Zealand, China, and the Middle East. Created with a focus on social responsibility and sustainability, a percentage of the brand's profits go to the Cotopaxi Foundation, which supports poverty reduction projects. Cotopaxi is the latest innovation to be introduced in Portugal by the Lisbon-based company CoolAndFunctional, which at the beginning of 2024 brought the American sock brand Merge4 to the Portuguese market (as well as Spain and France).

ISTO joins forces with Altaz Capital, plans openings in London, New York, Madrid
ISTO joins forces with Altaz Capital, plans openings in London, New York, Madrid

Fashion Network

time2 days ago

  • Fashion Network

ISTO joins forces with Altaz Capital, plans openings in London, New York, Madrid

Portuguese fashion brand ISTO announced a strategic partnership with Altaz Capital this week. The alliance represents "a significant step forward" in the brand's international growth objectives in a "constant and sustainable" manner. Altaz Capital is an investment and operations company specialising in supply chain optimisation, operations, logistics, international expansion, and financial strategy. The brand emphasised in a statement that Altaz Capital, headquartered in Lisbon, "is known for its collaborative and operational approach, working side by side with companies to implement solutions rather than just financing them." ISTO also announced that, as part of this partnership, which takes effect immediately, Sérgio Massano has joined Pedro Palha and Pedro Gaspar at the helm of ISTO as managing partner, and André Flórido has assumed the role of CFO. Pedro Palha, co-founder and CEO of ISTO, commented on the collaboration: "When thinking about the next step for ISTO, we wanted to ensure that we had the right expertise and partners to work with us daily. Altaz Capital is exactly that kind of partner. Their team brings global experience and connections, with critical knowledge in strategy, operations, and finance, which will help us strengthen our base and grow internationally at the right pace. Plus, we've come a long way - from when ISTO was just an idea in our minds." Founded in 2016, ISTO is committed to 100% national production and has positioned itself as a transparent fashion brand since its launch. This is reflected in the publication of impact reports for each garment it produces, as well as the cost of production and materials used in each item. Sérgio Massano, managing partner of Altaz Capital, said: "This partnership reflects our confidence in the ISTO team and our belief in the brand's potential for significant global expansion. Just as importantly, we share and strongly support their commitment to transparency and sustainability, fundamental values for long-term success in today's world. Together, we are dedicated to building a business that not only offers exceptional products and growth but also sets the standard for responsible, open, and sustainable practices across the industry." Betting on international growth In concrete terms, ISTO anticipates a tenfold growth over the next 30 months in terms of e-commerce and stores, Pedro Palha told adding: "We plan to open a new store in the coming months, as well as expand into the UK and US markets." In these two markets, which the CEO identifies as "the most important" at this stage of growth, the company is already in contact with logistics partners to provide warehousing, logistics, and local distribution. Thus, within two and a half years, ISTO plans to open two to three stores, with London, Madrid, and New York being the priority destinations. Currently owning four stores in Lisbon (Campo de Ourique, Príncipe Real, Chiado, and Amoreiras), the goal of establishing an international presence is not new. In addition to various temporary experiences in cities such as London, Haarlem (Netherlands), Berlin, and New York, ISTO established a permanent presence in the German capital in May 2024.

American brand Cotopaxi launches in Portugal
American brand Cotopaxi launches in Portugal

Fashion Network

time2 days ago

  • Fashion Network

American brand Cotopaxi launches in Portugal

American outdoor clothing and accessories brand Cotopaxi is now available in the Portuguese market. Distributed in the country by the Lisbon-based business CoolAndFunctional, the label launched in multi-brand stores across the country this month. Cotopaxi is now available in the country at select points of sale, such as outdoor and adventure stores, camping, surfing, and even some fashion stores "due to the variety of accessories and backpacks it offers," CoolAndFunctional told The Portuguese business added that, for Cotopaxi's debut in the Portuguese market, it is delivering its Autumn/Winter 2025 collection to retailers, focusing on introducing local consumers to its accessories and backpack lines, which "have contributed to the brand's notoriety today," highlighting the Del Día collection, "which is characterised by the creation of exclusive products, made from recycled fabric scraps, to make for unique pieces and prevent materials from ending up in landfills." After introducing Cotopaxi to the Portuguese market this season, CoolAndFunctional intends to reach more points of sale with its spring-summer 2026 season, adding that "collaborations, initiatives, and events are already planned for the launch of the brand in 2026". Based in Salt Lake City, Utah, Cotopaxi is a project by Davis Smith, who was born in the US but grew up in various parts of Latin America, where he witnessed the effects of poverty. In 2014, Smith returned to the US and founded Cotopaxi, recruiting Stephan Jacob and CJ Whittaker as co-founders. Currently, Cotopaxi has over 120 employees and five physical stores in the US. However, the bulk of its business is conducted online. Internationally, in addition to Portugal, the brand is also present in Japan, Spain, the UK, Australia, New Zealand, China, and the Middle East. Created with a focus on social responsibility and sustainability, a percentage of the brand's profits go to the Cotopaxi Foundation, which supports poverty reduction projects. Cotopaxi is the latest innovation to be introduced in Portugal by the Lisbon-based company CoolAndFunctional, which at the beginning of 2024 brought the American sock brand Merge4 to the Portuguese market (as well as Spain and France).

DOWNLOAD THE APP

Get Started Now: Download the App

Ready to dive into a world of global content with local flavor? Download Daily8 app today from your preferred app store and start exploring.
app-storeplay-store