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How 2000s pop culture taught us that sex is a currency

How 2000s pop culture taught us that sex is a currency

Washington Post29-04-2025
Toward the end of 'Girl on Girl: How Pop Culture Turned a Generation of Women Against Themselves,' Sophie Gilbert makes a statement so clear-eyed that it's startling: 'For much of the aughts, the most popular pastime across culture and entertainment was watching and looking at women.' America looked at women in reality television, in magazines and tabloids, in pornography, in movies, in music videos. We surveilled women's bodies and consumed their images, but we did so, Gilbert argues, without really seeing them. And how, Gilbert asks, did this inert looking affect all the women watching everyone look at women?
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New public plaza, La Placita, coming to Belmont Cragin
New public plaza, La Placita, coming to Belmont Cragin

CBS News

time34 minutes ago

  • CBS News

New public plaza, La Placita, coming to Belmont Cragin

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"Perhaps We Did Need Feminism In The 2000s": This Early 2000s Howard Stern Clip Just Reminded Everyone How Brutal Pop Culture Was Towards Women
"Perhaps We Did Need Feminism In The 2000s": This Early 2000s Howard Stern Clip Just Reminded Everyone How Brutal Pop Culture Was Towards Women

Yahoo

time4 hours ago

  • Yahoo

"Perhaps We Did Need Feminism In The 2000s": This Early 2000s Howard Stern Clip Just Reminded Everyone How Brutal Pop Culture Was Towards Women

Content warning: Discussions of rape. Note: This post is an Op-Ed and shares the author's personal views. When we look back at culture, it sometimes feels like the '90s and early aughts were some of the most particularly cruel times towards women. Between the rise of relentless paparazzi, tabloids, and early reality TV, women were dissected and picked apart in new and pervasive ways (which often meant being objectified or turned into the punchline in the name of "entertainment"). Magazine covers sensationalized mental health struggles, reality shows pitted women against each other, and talk shows openly mocked women's bodies — all mostly without an ounce of shame. As if we needed any more proof of it all, a resurfaced clip from a 2004 "ButtaFace Competition" (as in, "everything but her face") is reminding the internet just how bad it really was. The contest, designed to find the "ugliest" woman with the best body, was hosted in Las Vegas by, unsurprisingly, Howard Stern. 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They were the culture. Media like this that normalizes objectification, mockery, and humiliation reinforces norms that condone violence against women. Black women specifically face disproportionate rates of violence: over 40% experience physical violence from an intimate partner, more than 20% experience sexual assault, and they are 2.5 times more likely to be murdered by men than white women. Early 2000s shows like this one didn't exist in a vacuum — they helped shape a culture where women are seen as objects to hate and hurt. We like to believe we're past all that, but I'm not so sure. If anything, the need to call it out feels more urgent than ever. As one commenter put it, right now, it sometimes feels it wouldn't be surprising if something like this came back today. 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As this person wrote, "Putting aside the fact of whether she's pretty or not. This was a show where an almost-naked woman stands on a stage and an audience boos and hisses about how they dont think she's fuckable or how they wouldn't want to fuck her (or don't want to admit it because their cowards). This was considered entertainment and fine and normal. And people wonder why millennial women are so fuckin' ✨fed up with misogynistic BS like holy shit✨." I'd like to think we're far past a "Ms. ButtaFace" contest reappearing. After all, the clip is recirculating for its cruelty. But I worry that the idea has just shifted more covertly, especially in a culture that more and more perpetuates one ideal of beauty. And unless we actively push back, it will keep finding new ways to reappear. Let us know your thoughts in the comments.

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