From East London to the world — The Voice Lounge is the Eastern Cape's voice, amplified

The Herald

6 days ago

Innovative media upstart, The Voice Lounge, has launched a suite of ultra-modern news and content platforms from East London in the Eastern Cape.
The youthful 'lounge' is staged upon three digital platforms: an online radio station, a podcast studio, and a fully equipped postmodern recording studio.
School pupils can also get free, curriculum-targeted tuition from the Saturday Tutor show.
The tech powering up the new media company includes high-resolution broadcast and live-streaming cameras, professional audio mixing and mastering systems, advanced streaming software, and a fully kitted control room for producing radio shows and podcasts.
'We are poised to produce content for local, national, and international audiences at broadcast-level quality.
'This is more than a media house, it's a visionary movement, a stage, and a home for voices that matter.
The company has rooted itself in the provincial Home of Legends brand, saying:'The Eastern Cape is proudly known as the Home of Legends — a province that has birthed iconic leaders, world-renowned musicians, and cultural giants.
'From Nelson Mandela to Miriam Makeba, from Steve Biko to Simphiwe Dana — this land is steeped in talent, history, and power.
'Yet for years, the region has lacked a platform bold enough to match its legendary status. That time has ended,' the media company stated.
The venture is part of the Naldovision stable which is a highly respected group and community builder with a keen eye for innovation and youth empowerment.
With multiple successful ventures already under their leadership, Naldovision seeks a multimedia hub that would serve as a legacy project for the province.
'The group's dream is to build a platform where young people are empowered, stories are told with authenticity, talent is nurtured, and the Eastern Cape takes its rightful place in the global media space.
'Thanks to his vision, The Voice Lounge is now a fully operational reality — and is already changing lives.'
Its set-up reflects its tagline: Three platforms, one vision.
'Our online radio station broadcasts with a global reach, accessible by listeners around the world.
'With a language mix of 80% English and 20% isiXhosa, the station remains both inclusive and culturally grounded.
'It's a conversational station, meaning we don't just play music — we engage. We speak.
'We interrogate issues. We bring insight to everyday matters that affect real people.
'Our content is tailored to professionals, urban youth, online communities and current affairs audiences looking for deeper, smarter dialogue.'
The Saturday Student Tutor Platform is hosted on-air for pupils in different grades.
'In partnership with qualified tutors, we cover various school subjects in line with the department of education's curriculum, providing pupils across the Eastern Cape [and beyond] with free, accessible academic support.
'This initiative reflects our broader commitment to education, empowerment, and nation-building.'
The podcast studio is a major segment in the venture's weekly programming, especially on Sundays, where conversations are hosted with guest speakers — from leaders in government to business influencers, cultural icons and changemakers.
'These episodes are deeply engaging, thoughtful, and positioned to spark national conversation — bridging the gap between formal media and everyday people.
'We've invested in a world-class recording studio, equipped with the latest technology and industry-standard software,' the company said.
'Our aim is simple: record and promote Eastern Cape talent, offer free access to promising artists, and provide artist development and management, all under one roof.
'We are also engaging the Eastern Cape department of sports, recreation, arts & culture to formalise a partnership that ensures our province's talent has a platform to shine — from the village to the world stage.'
With a strong focus on strategic growth, partnerships are being finalised with the Daily Dispatch for media collaboration and visibility, and MTN for connectivity and infrastructure support.
'We are also preparing to expand the Voice Lounge model to other parts of the province, including Mthatha and Gqeberha, so more communities can benefit from our innovation.'
'What makes The Voice Lounge powerful is its equipment or format, and the fact that it is born out of the Eastern Cape, built by local hands, and inspired by the legends who came before us.